What is actionable analytics in bigdata?

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Actionable analytics is the process behind moving customer behavior analytics from purely informational to actionable, through phases that strive for proactive foresight, and not just predicting what will happen, but eventually determining what will happen before it even does.
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Actionable analytics is the process behind moving customer behavior analytics from purely informational to actionable, through phases that strive for proactive foresight, and not just predicting what will happen, but eventually determining what will happen before it even does.
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