Learn Internet & Email with Free Lessons & Tips

An Introduction to email and writing skills.
Email - An electronic message, commonly known as email or email, is a method of exchanging digital messages from a person to one or more recipients.
Types of email - There are three types of email which is known as -
1. Informal - An email was written for any friends, family members or relatives
2. Semi-Formal - An email was written for any teammates or colleague
3. Formal - An email is written to your client/customer/vendors or any Agency etc.

Effective email writing Tips:
1. Write a beautiful subject line such as Client Meeting @ 4: PM Monday 22/4/2019
Conclusion - The subject itself gives the entire message in detail, so in case if somebody is not having sufficient time, they can check the subject line and walk away.
2. Keep the message focused and understanding
Conclusion - Keep your message very crisp and, which could be understood by others. Most of the people use synonyms not precisely knowing whether this would be suitable for this line/sentence.

Digital marketing expertise comes with Digital marketing experience:

After increasing of the internet usage consumers spending more time on using the internet and less time with other channels. Advertisers are also forced to follow this trend. The ads have to be there where the eyeballs are. Unfortunately, digital marketing is not as simple and frank as traditional marketing. Digital marketing is best done in-house and cannot be outsourced to a digital marketing agency for various practical reasons. This is the reason that digital marketing experts are sought after all over the world right now and the demand for such candidates will only go up in the future. If you have a marketing background and want to become a digital marketing expert; you may be curious which is the best way to go about it. There are many different courses on digital marketing which are being offered as workshops, online courses and one-on-one coaching programs.

Even MBA programs with specialisation in digital marketing such as this one: NYU Stern MBA Digital Marketing. There are many certification exams like.. HubSpot Inbound Marketing certification program and Google Adwords certification. By attending all these courses and getting all the certificates won't make you as a digital marketing expert. It may help you learn the fundamentals and even some advanced concepts in digital marketing but it doesn’t make you career ready for a position like Digital Marketing Manager. Digital marketing expertise comes with digital marketing experience.

Most ideal way to become a digital marketing expert is to start practicing  with creative concepts in digital marketing from now. The best thing about digital marketing is that you can start doing it at a low price. Only you need a computer, an internet connection and a small amount of money to play with. You can learn digital marketing by applying this concepts in your own learning project. Here are the things you can do right now:

Start Digital Marketing on a Small Scale:

• Select a topic you are passionated and start a blog about it.

• Choose SEO ranking domain or make a brand which you have chosen.

• Install WordPress and start blogging on your interesting topic

• Learn slight about SEO and write SEO optimize articles in your blog.

• Write more articles and publish on your blog.

• Install Google Analytics and check whether you are getting some traffic to your blog. Explore Google Analytics.

• Create account in Adwords and do some keyword research to know what people are searching for in google. Find information about your blogging topic.

• Make your blog into a mobile friendly blog and create mobile ads in Adwords.

• Promote your blog via Adwords. Get started with very low CPC bids. Most new Adwords accounts get a free credit for promotion. If you don’t get it, call Adwords support and they will give you free credits to get you started.

• Create a Facebook page about your blog (don’t use it as your personal page) and share the articles on your Facebook page.

• Promote your page with Facebook advertising. Budget for promotion can be low.

• Promote your Facebook page through email marketing and in turn also get more email subscribers from your Facebook page.

• Install Facebook like box in your blog.

• Install social sharing plugin(it’s Free). Embed it to every article.

• Sign up for an email marketing service.

• Embed email signup forms in your blog and collect subscribers. Email to subscribers whenever you publish something in your blog.

• Create account for Google Adsense and deploy advertising codes in your blog.

All the above steps can be done in 10 to 15 days by spending two hour per day.

Mistakes are inevitable.We all make mistakes. Some are big and some are insignificant. But when it comes to business, every single move adds to the final impact. Therefore, even an unseen mistake can cause serious damage and can affect the entire business operation.

Email marketing is one of the prominent channels of marketing used by businesses today. It not only helps businesses to position their brand and engage prospects but can also help in attaining astronomical sales revenue. Therefore, it becomes crucial for every marketing professional to be cautious while triggering an email marketing campaign. Here we mention 7 mistakes that should not be part of your email marketing campaign.

Mistake #1: You send without testing

Confidence is the key to success, but do not forget that we are amidst the ever-growing jungle of PCs and web-based email software. Businesses gain confidence by spotting flaws and resolving them in just few minutes testing a message in popular email clients like Gmail, Hotmail, Outlook, etc. Ensure that all the links work properly, images load correctly and there are no spelling or grammar mistakes. To get maximum return from an email campaign you must lay emphasis on how the message is displayed on various email programs. For an intense review of the message you can use services like Email Analysis. Moreover, if you are managing a campaign at pro level, A/B testing can always be fruitful in testing variations of the same message on a sample list, and then trigger the best performing one.

Mistake #2: You do not bother about a permission based mailing list

Unless you have recipient's permission, anything you send through an email is almost a spam, which is strictly against the law. Today, numerous businesses take shortcuts and purchase email lists and compile them in an unethical way. Do not forget, that spam also hampers your brand reputation. Read all the information on CAN-SPAM act to be well informed. Being aggressive sometimes drive businesses towards desperations, which leads to these unethical tactics. You can go through the Federal Trade Commission website to take corrective actions to mitigate the damage caused by your past mistakes.

Mistake #3: Yours choice of"From" and "Subject" are really poor

7 Email Marketing Mistakes to Avoid to Run a Successful Campaign

After the mailing list mistake this is another common one the email marketers usually commit. Pay special attention to "from" and "subject line". It is a fact that your prospect takes a fraction of a second time to decide whether to open an email or not. In case, the recipients don't recognize the sender, it takes no time for them to move on or deleting the mail.

Mistake #4: Poor call-to-action usage

You run an email campaign for a purpose. And you want the readers to take a decision on reading your mail. You may want them to go to your website and register or download a piece of information or take a similar step. Whatever the objective may be, make your call-to-action statement simple and clear. Also, make sure that the landing page you choose to make your

visitors land after clicking takes them to the right page to ensure your readers get what they want.

Mistake #5:You put graphics everywhere

It's a common mindset that graphics excites the readers and compel them to stay engaged, but the fact is that such days are gone.Today's readers are aware about their needs.Too much graphics can over shadow your primary message and may cause slower download speed that can turn off your readers.So, keep yourself away from such pump and show and be concise and to the point, thus helping the reader to take an action.

Mistake #6: You do not optimize your emails for mobile devices

7 Email Marketing Mistakes to Avoid to Run a Successful Campaign

The volume of mobile users is ruling the internet realm today. You have to be quite assured that your emails look good on mobile devices. Moreover, they should also be user-friendly for your subscribers. Make sure that all your buttons, links, call-to-action are big and distinct so that the readers don't accidentally click on the wrong links.The layout, responsiveness and compatibility are vital factors to ensure readability irrespective of devices it is viewed on.

Mistake #7: Your blind belief on purchased list

Businesses, especially the startups often show a strong affinity towards readymade mailing list.However, today most of the reputable email marketing agencies won't suggest you to email on a purchased list as they don't want to get dinged by spam complaints.But the right reason to not to go for a purchased list is the results. They can be so shocking that you would probably want your money back.Be patient and focus on building a list for a loyal consumer base.Remember, great email programs were not built overnight; it takes time to build a list that really works.

Dear All,

Today I would like to share something on email communication. This may have been done by most of you unknowingly.

Let's discuss salutations.

Dear Aman

Hi Amanda

Dear Mr. Aman

Hi Mr Aman

Hi Mr Shukla

Dear Mr Shukla

There are several ways of salutation with which we start our emails.

Let's find out the right salutation.

1. If you don't know the first name of the person or else the person whom you are writing the mail is senior to you. Please use

Dear Mr. Shukla,

2. If you are writing an email to your colleague, or someone you know very well. Please use

Hi Aman,

Hello friends this is my first post which introduce you with all seo topics that help you for increase your website or blog page rank. i'm 100% sure if you learn all below topics you will definitely get 1st rank on every search engne. we'll cover all topics in details with my daily new post. so it's only index. Our every  post also share on social media like ( facebook, twitter, google+ ) You just connect with us using social subscribe and Don't miss next post. 

Generally SEO Are two Type i.e On Page SEO or Off Page SEO

Introduction To SEO

On Page SEO Topics

Off Page SEO Topics

3. Pay Per Click (SEM)

Google is now applying filters to reward certain businesses that are not only physically closest to searchers but that also are optimizing their location data and content for search far better than anyone else. To understand the impact of Possum crawling into our lives, let’s look at the following scenario:

• Before Possum: Let’s say Raj, a resident of Faridabad, Haryana, requires Digital Marketing Agency and is doing a search for Digital Agency in the area. An area agency, XYZ, that publishes location pages for dozens of services might dominate the local pack results — not necessarily because XYZ optimizes its content better than anyone else, but because it is the best agency in the area and has enough domain strength to make those pages relevant from an algorithmic standpoint.

• After Possum: Raj conducts the same search for Digital Marketing Agency. Instead of a single agency dominating search results, Google allocates more real estate to other agency nearby based on their location and the usual ranking signals — unless XYC agency content and data are so well optimized for search that they outperform other agency by a wide margin

Based on address and affiliation Google is now filtering

It seems that Google’s local filter is working independently from its organic filters, as we’re still noticing local search results with a link to a website Google is filtering out of its index. For example, if Google’s algorithm classifies a page as duplicate and chooses to filter it out of their SERP, a local result with that same page associated with the listing can still be returned.

Now the physical location of the searcher is more important.

If someone is searching from a different physical location other than that of the business, they will likely going to encounter a completely different result. As a general rule of Possum: the further the distance, the lower the ranking.

Results vary for the slight variation in searched keywords.

With a slight variations between keywords are having a significant effect on results. Abbreviations and changes in phrase, for example, can alter SERPs, indicating Google is getting smarter and more specific.

Local filter will run more independently from the organic filter.

Google’s local filter is working independently from its organic filters, as we’re still noticing local search results with a link to a website Google is filtering out of its index. For example, if Google’s algorithm classifies a page as duplicate and chooses to filter it out of their SERP, a local result with that same page associated with the listing can still be returned.

Why Digital Marketing ?

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Agenda 
XoomTrainings is Conducting a seminar on Digital Marketing prospects. In here, our trainer cover all the aspects related to the Digital Marketing and its future growth in the market. 

For more info:

Click Here

1. The foundation: a productivity system
Let’s face it, without a solid foundation there is no way you can expect to build new skills and form new habits. My first tip therefore is to adopt a productivity system (like GTD). You need to develop the habit of consistent and effective note-taking, you need to have a clean, uncluttered desk to study at, you need a system for storing reference material and tracking your (learning) projects. I strongly suggest following this important tip, because it will make everything else (including learning) more efficient and effective. Speaking from my own experience: GTD by David Allen has provided this much needed foundation in my life.

2. Speedreading
You probably need or want to read a lot of offline and online material as well. But you only have so much time to do it. This is where my second tip comes in. Practice speedreading to read smarter and faster, while improving your comprehension! I have written about speed reading extensively but it boils down to: get to “know” the material you’re about to read, decide which parts of it you are going to read, and when you are actually reading: keep your eyes moving at a steady, perhaps increasing, pace without stopping at every word and definitely without ever rereading a single phrase. These tricks alone should double your reading speed very soon.

3. Think and work on paper
There is no question that pen and paper are the most underrated productivity and learning tools around. My advice is to always think and work on paper. It will get things off your mind and make room for more creative thinking. Use your own shorthand and notational system to highlight important facts and actions in the material you’re learning. Condense, memorize and review the material you’ve learned by creating mindmaps. Forget about trusting your mind or your computer, think and work on paper to learn better and effectively.

4. Use multisensory techniques
This tip is all about discovering your preferred learning style and leveraging it to make learning more fun and more effective. You have to figure out for yourself if you are more of a visual learner, an auditory learner or a kinesthetic/tactile learner. Information will be absorbed by your brain much quicker and much more effective if you use your preferred learning style. To enhance your learning experience even further, combine your preferred learning style with the other ones. For instance, writing things down combines the visual and tactile learning styles. Reading things aloud to yourselfcombines the visual and auditory learning styles.

5. Allow your brain to absorb new stuff
Everybody has a certain learning rhythm. Some learn best in the early hours of the morning, others learn best late at night. Figure out which rhythm and time frame suits you best and use this to maximize your learning ability. However, you must frequently give your brain time to absorb the new stuff that you are learning. The best way is to “sleep on it” and the second best way is to take frequent breaks and do something completely different.

Brands use social media to connect with target audience to generate new business, brand promotion and can interact with customers.

But still 80% of brands don’t have strategy on how to use social media to generation new business, what are the tools can be used.

First and the foremost thing in Social media is to find which social media channels to be used to promote brand. Instead of using all social media and putting efforts, it’s always advisable to select relevant social media channel.

Like Facebook can be used for B2C business and leveraging Facebook ads will help to reach large number of audience. LinkedIn can be used for B2B businesses with one to one interaction. Customize messages and interactions with specific topic help in generating leads and customers.

Users use Facebook to share memories, talk about current experience, travel, holidays and can connect with their friends and relatives. Where Twitter is more towards hashtags, general discussions, updates, sharing views points etc. LinkedIn is mainly used by working professional to get connect with other professional, share business ideas and generate leads.

That’s why it’s very important to select relevant social media channel to engage users.
Different channels have different set of active users and seek specific content.

We at Krishiv Academy of Digital Marketing teach students how they can use Social Media for brand promotion and lead generation.