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SEO Concepts -- An overview course

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Kothrud, Pune

Course ID: 35197

Kothrud, Pune

Students Interested 0 (Seats Left 0)

₹ 3,999

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Nihar Vaidya picture
Nihar Vaidya

ME Industrial Engg. USA, BE Mech India.

About Nihar Vaidya

15 years of extensive experience handling digital marketing in Asia, Gulf, Europe, American markets.
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About the Course

Who is the target audience?



  • Anybody who wants to know what is SEO is all about without doing long duration courses.

  • Marketing heads

  • Business owners.

  • Housewives, students, elderly etc.


Requirements



  • You do not need any prior knowledge of SEO, programming & marketing

  • Basic knowledge of computer is enough.


What Will I Learn?



  • What is SEO

  • Workflow of SEO

  • If you are not programmer then you can guide your webmaster what corrections should be done in the website for better ranking

  • If you know programming then you can do it yourself.

  • What are the best practices in SEO

  • Which bad practices to avoid for penalty

  • Get aware of the best SEO tools in the industry.


Course Curriculum


Introduction



  • Introduction to SEO


On page optimization



  • Title tag optimization

  • Description tag optimization

  • Website structure optimization

  • URL structure optimization

  • Navigation optimization

  • Content optimization

  • Heading tags use

  • txt

  • Rel= "nofollow"

  • Mobile site

  • Bad practices

  • Best practices


SEO Tools



  • Google webmaster console

  • Google analytics

  • Google page speed


Off page optimization



  • Link building

  • Promotions

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₹ 3,999

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