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Complete SEO 2017 -- With a Project

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Kothrud, Pune

Course ID: 35226

Kothrud, Pune

Students Interested 0 (Seats Left 0)

₹ 14,999

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Nihar Vaidya picture
Nihar Vaidya

ME Industrial Engg. USA, BE Mech India.

About Nihar Vaidya

15 years of extensive experience handling digital marketing in Asia, Gulf, Europe, American markets.
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About the Course

Who is the target audience?



  • Anybody who wants to know what is SEO and wants to implement it live.

  • Marketing heads

  • Business owners.

  • Housewives, students, elderly etc.


Requirements



  • You do not need any prior knowledge of SEO, programming & marketing

  • Basic knowledge of computer is enough.


What Will I Learn?



  • What is SEO

  • Workflow of SEO

  • If you are not programmer then you can guide your webmaster what corrections should be done in the website for better ranking.

  • If you know programming then you can do it yourself.

  • What are the best practices in SEO

  • Which bad practices to be avoided for penalty

  • Get aware of the best SEO tools in the industry.


 


Course Curriculum


Introduction



  • Introduction to SEO

  • Search Engine Basics

  • Introduction to keywords

  • Introduction to website


Research



  • Keyword research

  • Competition analysis


Essentials



  • HTML essentials

  • Web Hosting essentials

  • Cpanel Basics

  • FTP basics

  • How to use FileZilla

  • Registering a domain name and hosting a website

  • Creating and publishing your first ‘Hello world’ website


On page optimization



  • Title tag optimization

  • Description tag optimization

  • Heading tags optimization

  • Website structure optimization

  • URL structure optimization

  • Navigation optimization

  • Image optimization

  • Link optimization

  • Anchor tag optimization

  • Content optimization

  • Sitemap optimization – HTML, XML, TXT

  • Error pages creations

  • txt

  • Rel= "nofollow"

  • Mobile site importance

  • Bad practices

  • Best practices


Off page optimization



  • Search Engine Submissions

  • Link building

  • Classified submissions

  • Trade portal submissions

  • Press release submissions

  • Video and Documents submissions

  • Article submissions

  • Offline and off the track Promotions


SEO Tools – How to use and implement



  • Google webmaster console

  • Google analytics

  • Google page speed

  • Google keyword suggestion tool

  • Alexa

  • Screaming frog

  • MOZ Toolbar


Advanced SEO



  • Google page speed scoring above 80/100

  • Conversion tracking in Google analytics

  • Creating reports in Google analytics

  • .htaccess file use


Project – Choose anyone of your choice



  • SEO for your existing website

  • SEO for Wordpress website

  • SEO for dynamic website

  • SEO for Ecommerce website

  • SEO for any CMS website

  • SEO for blog site

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