Amit Kumar Roy

- Search Engine Optimization for Railrestro and other projects.
- Planning and execution of Google Ads for all Railrestro platforms - website and
mobile app.
- Managing Social Media Campaigns Over Facebook, Twitter, Linkedin & YouTube.
- Envisioning short term and long term strategies for online spaces
- Online Reputation Management for Railrestro including Media and PR activities.
- Monitoring and keeping track of ROIs from all paid channels and improving them with every incremental
step deep dive into ROIs and analytics
- Maintenance of existing online marketing campaigns and optimization for most efficient use of spends
- Ensuring swift execution and automation of online marketing campaign generation.
- Blogging & Content Development for Railrestro.
- Crafting of social media posts on day to day basis and campaigning over social network.
- Content outreach and campaign over Taboola & Outbrain etc