Master Search Engine Marketing (SEM) & Google Ads

Welcome to the Search Engine Marketing (SEM) Masterclass! This comprehensive short course is structured to take you from a complete beginner to a confident media buyer capable of running profitable paid search campaigns.

**Who is this class for?**
* Students and fresh graduates looking to start a career in digital marketing.
* Business owners and entrepreneurs wanting to generate quality leads and sales on demand.
* Freelancers and marketing professionals looking to upskill in Google Ads and paid search advertising.

**What will the students learn in this class?**
* Complete Google Search Network fundamentals and campaign architecture.
* Advanced keyword research, match types (Exact, Phrase, Broad), and negative keyword management.
* Writing high-CTR text ads and utilizing ad extensions.
* Understanding Quality Score and how to lower cost-per-click (CPC).
* Setting up conversion tracking and analyzing performance metrics using Google Analytics.

**Prerequisites:**
No prior marketing experience is required. A basic familiarity with using computers and browsing the internet is all you need to get started. Bring a curious mindset and a notebook!