Marketing, GTM & Sales: From Positioning to Revenue

This programme is designed for:

Marketing Professionals who want to move beyond execution and understand strategy, positioning, GTM and the connection between marketing and sales.

Sales & Business Development Professionals who want to understand the thinking behind demand generation, ICP, positioning, messaging, prospecting and consultative selling.

Founders & Startup Owners who are building their first acquisition engine and need clarity on who to target, how to position their product, which channels to use and how to create a repeatable sales process.

Aspiring Entrepreneurs and Business Professionals who want practical understanding of how businesses actually go from an idea or offering to customers and revenue.

What we cover

We will work through the complete journey:

Market & Customer Understanding
Market research, customer segments, ICP, buyer personas, competitor analysis, customer needs and buying behaviour.

Positioning & Value Proposition
Differentiation, positioning, value proposition, messaging and communicating why a customer should choose you.

Branding & Brand Communication
Brand identity, brand voice, trust, consistency and translating positioning into communication.

Copywriting & Messaging
Hooks, headlines, sales copy, website messaging, CTAs, persuasive communication and writing for different buyer stages.

Content & Demand Generation
Content strategy, content pillars, LinkedIn, thought leadership, organic demand creation and lead magnets.

Email Marketing & Outbound
Segmentation, prospecting, cold email, personalised outreach, sequences, follow-ups and turning responses into conversations.

Lead Generation & Pipeline Building
Account research, decision-maker mapping, prospect databases, qualification, appointment setting and pipeline management.

Sales & Consultative Selling
Discovery, needs analysis, value-based selling, objection handling, qualification and moving a prospect through the buying journey.

Negotiation & Closing
Commercial conversations, handling objections, negotiation, pricing conversations, decision-makers, closing and follow-up.

Go-to-Market Strategy
Putting everything together into an actionable GTM framework: ICP → Positioning → Messaging → Channels → Demand → Pipeline → Sales → Conversion → KPIs.