The Fundamentals of Pharmaceutical Marketing program by Growth Magnet Advisory is a comprehensive, beginner-to-intermediate level certification course designed to build a solid foundation in pharmaceutical marketing strategy and execution.

Spanning four structured modules, this course covers everything from basic marketing principles to advanced brand positioning, segmentation, market research, communication strategies, performance management, and budgeting — all tailored to the unique dynamics of the pharmaceutical industry.

Learners will explore practical marketing processes, behavioral change frameworks, brand development models, and decision-making tools used by successful PMT (Product Management Teams). Real-world examples, conceptual clarity, and execution-focused insights make this course ideal for aspiring marketers, fresh graduates, or professionals transitioning from field sales to brand roles.

What You'll Learn

• Pharma-specific definitions and distinctions in marketing, CRM, and digital strategy

• Strategic brand planning, operating models, and field execution

• Segmentation, targeting, positioning, and insight development

• Branding principles including brand essence, USP, and brand equity

• Communication frameworks, adoption strategies, and message development

• Market research techniques, including A/B testing, equity studies, and data analysis

• Lifecycle marketing, performance tracking, KPI alignment, and marketing finance

    Ideal For:

• B.Pharm / B.Sc / MBA students or graduates

• Entry-level marketers or MRs aiming to join PMT roles

• Professionals transitioning from sales to marketing

• Pharma agency or support staff seeking brand-side knowledge