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Digital Marketing

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Course type: Online Instructor led Course

Platform: google hangout

Course ID: 42090

Course type: Online Instructor led Course

Platform: google hangout

Students Interested 0 (Seats Left 0)

No Reviews Yet

About the Course

My name is Gopi krishna, and this course is for anyone like you who wants to kickstart your own digital marketing activities. Whether you run your own business, or you want to begin your professional career in digital marketing, this course will provide all the fundamentals of digital marketing you'd need. Through this course, you will gain not only theoretical foundations of marketing, but also practical skills you can use right away. You will learn about the key concepts of digital marketing strategy, new user acquisition, customer retention, and analytics along with step-by-step instructions to actually set up your own marketing campaigns on Facebook, Google Adwords, YouTube, and other channels. I look forward to seeing you in the course!


 


This course is carefully designed with multiple sections so that you can grasp the core components of digital marketing easily but most effectively. We will begin by understanding how to develop a concrete strategy. I will walk you through the entire process of setting up digital marketing campaigns from scratch. After you develop your overall strategy, we will then delve into the new user acquisition section. In this section, you'll learn about different types of ads you can run across paid channels like Facebook, Instagram, Adwords, and YouTube. You'll also learn how you can use content marketing on your own non-paid channels like Facebook Page and Instagram. We'll also look at different organic tactics like Search Engine Optimization. Once we understand how we get new users to your business, we'll learn about how we can retain those users more effectively. In this section, I will help you set up impactful retention strategy and actually run email and retargeting campaigns using Mailchimp and Facebook. In the following section, you'll learn how to use analytics to optimize your campaigns across all your digital marketing channels. I will help you understand some of the key metrics you need to closely track and tools you can use for your daily analysis. Once we do that, I will provide some of my suggestions for next steps based on your different needs. I believe this will help you use this course as a meaningful stepping stone to achieve your learning goal - whether it be getting a new job, running your company, or advancing your career.



Who is the target audience?


  • Beginners who want to kickstart their learning in digital marketing

  • Entrepreneurs who want to use digital marketing to drive business success

  • Small-business Owners who want to bring more success to their businesses through digital marketing

  • Aspiring Marketers who would like to learn about digital marketing



 


Skills : SEO, SEM, PPC, SMM, Web Analytics, Tag Management

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About the Trainer

R Gopi krishna picture

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4 Courses

R Gopi krishna

MSc IT & MBA (Marketing & Systems)

I am Digital Marketing Expert, having more than 10 years of experience into digital online performance marketing through various inbound marketing strategies like SEM, SEO, SMO, Web Analytics & Google Tag Manager etc. In my journey I had certifications for Google products like Google Analytic, Google Adwords and other inbound marketing course.

I have pretty good exposure in Travel, Real Estate, Automobile, Heath care, Gaming, Gambling website with proven track record. Almost I worked with major area of world like Us,UK, Singapore, Australia.

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