This course is designed for a wide range of individuals, including:
-  Students: Those seeking to acquire in-demand digital marketing skills for future career opportunities. 
-  Job Seekers: Individuals looking to transition into digital marketing roles or enhance their existing skill sets. 
-  Beginners and Intermediate Learners: People with varying levels of digital marketing knowledge who want to improve their understanding and proficiency. 
-  Freelancers & Entrepreneurs: Individuals aiming to grow their personal brand or scale their business through digital channels. 
Course Outline
Module 1: Introduction to Digital Marketing
-  Definition and importance of digital marketing 
-  Overview of digital marketing channels 
-  Key tools and platforms used in the industry 
Module 2: Branding and Identity
-  Understanding brand identity and positioning 
-  Creating a compelling brand message 
-  Developing a consistent brand style guide 
Module 3: Website Development
-  Website structure and UX design fundamentals 
-  Building websites using WordPress (CMS) 
-  Mobile responsiveness and basic SEO integration 
Module 4: Search Engine Optimization (SEO)
-  On-page SEO: keywords, titles, meta tags, content 
-  Off-page SEO: link building, guest posting, directories 
-  Local SEO and Google Business Profile setup 
Module 5: Social Media Marketing
-  Creating and managing professional profiles 
-  Strategy planning for platforms like Facebook, Instagram, LinkedIn 
-  Insights, analytics, and content calendars 
Module 6: Pay-Per-Click (PPC) Advertising
-  Google Ads: search, display, video ad campaigns 
-  Facebook & Instagram Ads: targeting and retargeting 
-  Budget planning and campaign optimization 
Module 7: Content Marketing (with AI Tools)
-  Blogging, video, and visual content strategies 
-  AI tools for content creation, scheduling, and SEO 
-  Building a content funnel for conversions 
Module 8: WhatsApp Marketing
-  Setting up WhatsApp Business 
-  Crafting high-engagement campaigns 
-  Automation using WhatsApp Business API 
Module 9: Affiliate Marketing
-  Introduction to affiliate marketing 
-  Choosing the right affiliate programs 
-  Tracking tools and performance optimization 
 
   
  
  
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