This course is designed for a wide range of individuals, including:

• Students: Those seeking to acquire in-demand digital marketing skills for future career opportunities.

• Job Seekers: Individuals looking to transition into digital marketing roles or enhance their existing skill sets.

• Beginners and Intermediate Learners: People with varying levels of digital marketing knowledge who want to improve their understanding and proficiency.

• Freelancers & Entrepreneurs: Individuals aiming to grow their personal brand or scale their business through digital channels.

Course Outline

Module 1: Introduction to Digital Marketing

• Definition and importance of digital marketing

• Overview of digital marketing channels

• Key tools and platforms used in the industry

Module 2: Branding and Identity

• Understanding brand identity and positioning

• Creating a compelling brand message

• Developing a consistent brand style guide

Module 3: Website Development

• Website structure and UX design fundamentals

• Building websites using WordPress (CMS)

• Mobile responsiveness and basic SEO integration

Module 4: Search Engine Optimization (SEO)

• On-page SEO: keywords, titles, meta tags, content

• Off-page SEO: link building, guest posting, directories

• Local SEO and Google Business Profile setup

Module 5: Social Media Marketing

• Creating and managing professional profiles

• Strategy planning for platforms like Facebook, Instagram, LinkedIn

• Insights, analytics, and content calendars

Module 6: Pay-Per-Click (PPC) Advertising

• Google Ads: search, display, video ad campaigns

• Facebook & Instagram Ads: targeting and retargeting

• Budget planning and campaign optimization

Module 7: Content Marketing (with AI Tools)

• Blogging, video, and visual content strategies

• AI tools for content creation, scheduling, and SEO

• Building a content funnel for conversions

Module 8: WhatsApp Marketing

• Setting up WhatsApp Business

• Crafting high-engagement campaigns

• Automation using WhatsApp Business API

Module 9: Affiliate Marketing

• Introduction to affiliate marketing

• Choosing the right affiliate programs

• Tracking tools and performance optimization