Dinesh Shukla

Years of Experience in Search Engine Marketing (SEM) Training classes

15

Teaching Experience in detail in Search Engine Marketing (SEM) Training classes

I have more than 15 years of experience in Search Engine Marketing (SEM) Training with excellent track records.

Years of Experience in SEO Training Classes

15

Teaching Experience in detail in SEO Training Classes

1. Training Methods Live Workshops & Seminars: Conducted 100+ live sessions for colleges, digital marketing institutes, and corporate teams. Online Classes (Live + Recorded): Delivered SEO modules via platforms like Zoom, Google Meet, and LMS platforms like Teachable & Thinkific. One-on-One Mentoring: Personalized guidance to digital marketing interns and business owners on SEO strategies for their specific projects. 2. Topics Covered SEO Basics: Search engine working, and keyword intent. Keyword Research: Tools like Google Keyword Planner, Ubersuggest, Ahrefs, SEMrush. On-Page SEO: Meta tags, heading hierarchy, internal linking, URL optimization, image SEO, etc.Technical SEO: XML sitemaps, Robots.txt Web Vitals crawlability, schema markup. Off-Page SEO: Link building, brand mentions, guest posting, citations. Local SEO: Google Business Profile, NAP consistency, local citations. SEO Tools & Audits: Screaming Frog, Google Search Console, PageSpeed Insights, etc. Content SEO: Optimizing content for both users and search engines using NLP-based strategies. Algorithm Updates & Recovery: Panda, Penguin, Helpful Content updates, and penalty recovery. 3. Customized Corporate SEO Training Provided tailored SEO programs to: E-commerce brands (SEO for product/category pages) Healthcare and Real Estate firms (local SEO + lead generation strategies) Startups (SEO for SaaS and early traction) 4. Project-Based Learning Learners work on: Live websites for audits SEO content calendars Backlink strategy planning Technical health analysis of competitor sites 5. Achievements & Impact Trained 1,000+ professionals/students to date Helped 200+ learners rank their blogs/websites on the first page of Google Mentored several trainees who are now working as full-time SEO specialists or freelancers

Years of Experience in Social Media Marketing (SMM) Training classes

15

Teaching Experience in detail in Social Media Marketing (SMM) Training classes

Over the past decade, I have been actively involved in training students, working professionals, and entrepreneurs in Social Media Marketing through structured programs, live workshops, and customized corporate sessions. My teaching focuses on both organic and paid strategies across all major social media platforms. 1. Training Formats Online Training: Delivered through online platforms like Zoom and Google Meet. Corporate Training: Tailored sessions for small businesses, marketing teams, and startups to enhance their in-house SMM skills. Workshops & Webinars: Conducted 100+ live workshops on platform-specific strategies like Instagram Reels, Facebook Ads, and LinkedIn Outreach. 2. Topics Covered in SMM Training a. Platform-Specific Strategies Facebook & Instagram: Page setup, content planning, Facebook Business Suite, ad campaigns (traffic, leads, conversion), insights analysis. LinkedIn Marketing: Profile optimization, content strategies for professional branding, B2B lead generation, and LinkedIn Ads. YouTube: Channel setup, keyword-based content strategy, thumbnails, engagement tactics, Shorts, and analytics. Twitter/X: Tweet strategy, trends, engagement techniques, and paid promotions. Pinterest & Threads (optional modules): For niche audiences. b. Paid Advertising (Meta Ads Manager & Others) Creating custom & lookalike audiences Retargeting and funnel building A/B testing and campaign optimization Budget allocation and ROI tracking c. Content Strategy & Planning Social media calendar creation Viral content framework Hashtag research Creative tools like Canva, Adobe Express d. Analytics & Reporting Platform insights: Facebook, Instagram, LinkedIn, YouTube Studio Using tools like Hootsuite, Buffer, and Sprout Social for performance tracking KPIs like Reach, Engagement Rate, CTR, and ROAS 3. Teaching Approach Hands-on Projects: Students create and manage real campaigns. Case Studies: Analysis of successful brand campaigns and influencer strategies. Latest Trends: Regular updates on platform algorithm changes and new ad formats. Tool Training: Meta Business Suite, Creator Studio, Canva, ChatGPT for captions, scheduling tools, etc. 4. Outcomes & Achievements Trained over 2,000+ learners in SMM to date Helped 100+ students launch their own personal/influencer brands Mentored freelancers to run paid campaigns for clients Increased ad performance and ROI for small business owners post-training

Years of Experience in Digital Marketing Training

15

Teaching Experience in detail in Digital Marketing Training

With over 15 years of hands-on experience in the digital marketing industry, I have trained thousands of professionals, students, business owners, and corporate teams through structured and practical Digital Marketing Training programs. My approach focuses on real-world application, live tools, and performance-driven strategies. 1. Training Formats: Online Training: Delivered structured live sessions via Zoom & Google Meet. 2. Topics Covered 🔹 Search Engine Optimization (SEO) 🔹 Social Media Marketing (SMM) 🔹 Search Engine Marketing (SEM/PPC) 🔹 Content Marketing 🔹 Email Marketing 🔹 Web Analytics 🔹 Affiliate Marketing 🔹 Influencer & WhatsApp Marketing 🔹 Website & Landing Page Strategy 

Years of Experience in Google Analytics Training Classes

15

Teaching Experience in detail in Google Analytics Training Classes

Google Analytics Training Experience (10+ Years) With over a decade of experience in Digital Marketing, I have conducted extensive training programs on Google Analytics for students, working professionals, entrepreneurs, and corporate marketing teams. My Google Analytics training covers both Universal Analytics (UA) and the latest Google Analytics 4 (GA4), ensuring learners are fully equipped to track, analyze, and optimize digital performance. ✅ Training Highlights Mode: Online live sessions, classroom training, webinars, and corporate workshops Audience: Students, freelancers, digital marketers, and corporate teams Delivery: Theory + Practical + Real-time website tracking + Assignments 📘 Topics Covered in Google Analytics Training 🔹 Google Analytics Basics Understanding user behavior, sessions, users, bounce rate, engagement rate Differences between UA and GA4 Setting up Google Analytics from scratch (with or without CMS) 🔹 GA4 (Google Analytics 4) Mastery Creating and configuring GA4 properties Understanding events, parameters, and conversions Setting up enhanced measurement (scroll, video play, outbound clicks, etc.) Creating custom events & tracking form submissions Funnel exploration and path analysis Engagement rate, active users, cohort analysis 🔹 Goal & Conversion Setup UA: Destination, Duration, Pages/Screens per session, Event Goals GA4: Conversion tracking using custom and predefined events 🔹 Google Tag Manager (GTM) Integration Setting up GA4/UA tracking via GTM Event tracking (clicks, downloads, form submissions, etc.) Triggers, variables, and custom tags 🔹 Campaign Tracking UTM parameters: how to create, track, and analyze Measuring performance of SEO, paid ads, email, social campaigns 🔹 E-Commerce & Funnel Tracking GA4 e-commerce setup Product impressions, add-to-cart, checkout steps, purchase tracking Funnel drop-off analysis and conversion improvement 🔹 Custom Reports & Dashboards GA4 exploration reports: funnel, path, and segment analysis Real-time reports, acquisition, engagement, monetization Connecting Google Analytics with Looker Studio (Google Data Studio) 🔹 Audience Segmentation Creating advanced segments based on traffic source, device, location, etc. Identifying high-converting audiences for retargeting and remarketing 🛠️ Tools Covered Google Analytics 4 (GA4) Universal Analytics (UA) Google Tag Manager Google Search Console Looker Studio (formerly Google Data Studio) Google Ads (for linking & performance tracking)