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Digital Marketing Training

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Kukatpally, Hyderabad

Course ID: 33247

Kukatpally, Hyderabad

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₹ 10,000

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Pavan picture
Pavan

MBA

About Pavan

I am Digital Marketing Trainer. Presently I am giving Digital Marketing (SEO/SEM/SMO/PPC ) training in hamsini technologies and webexpert technologies . I provide Digital Marketing classroom training , Corporate Training and online training. If you need any information regarding SEO Training in Hyderabad contact.
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About the Course

SEO Training


1.Website Basics class



  • What is Domain & Types

  • T.L.D&S.L.D&T.L.D Domain

  • Domain Registration

  • What is Web Hosting Server

  • Windows Server

  • Linux Server

  • Sharing,Dedicated,VPS Hosting

  • what is http,https,www

  • Hosting Registration

  • DNS Server

  • What is Website

  • Dynamic,Static Websites

  • Free website creation

  • Free hosting form host gator

  • Free web mails Creation up to 5

  • Free data base Creation


2.SEO Basics



  • What is Search engine optimization?

  • History of Search engines?

  • How is SEO important in digital marketing?

  • How is search engine important for companies?

  • How can search engine impact the brand and sales of a company?

  • How does search engine algorithm work?

  • Components of search engine?

  • Different types of search engine?

  • Operators used in search engine

  • Algorithms used in SEO

  • Updates of SEO


3.On Page Optimization Modules



  • Site Structure Analysis

  • Competitive and Exact Title Creation

  • Meta Keywords Creation

  • Meta Tag Optimization as per Keyword Research

  • Perfect navigation as per theme

  • Breadcrumb Optimization

  • Checking Broken Link

  • Creating Sitemaps (HTML, XML, ROR, Text Sitemap)

  • Usage of Robot.txt in order assist crawler

  • Robots.txt File Creation and validation

  • Internal navigation

  • Content Optimization as per Keyword Density, Proximity, Prominence

  • 301 redirect for canonicalization problem

  • RSS Feed Creation

  • URL Renaming and Rewriting .htacess code

  • Content Negotiation and Modification

  • Regular Updation of the sitemaps

  • Create Custom Error 404 Page Optimization

  • W3C Compliance: HTML/CSS Validation

  • Heading Hierarchy ( 1H1, 2H2,4H3,8H4 ..)

  • Image Optimization, Using Alt

  • Google Analytics Account Set

  • Create and Mange Google, Bing and Yahoo Webmaster Tool


4.Link Building



  • What is Link Building

  • One way link building

  • Two Way or Reciprocal link

  • Link Wheel Building

  • White Hat Link Building

  • Black Hat Link Building

  • Grey Hat Link Building


 


5.Off-page Optimization Modules 





    • Directory submissions

    • Dmoz Listing

    • Forum Creation / submissions

    • Blogs Creation, Posting and Commenting

    • Blog Post Message Creation and Submission

    • Articles Creation, Distribution and Commenting

    • Press Release Creation and Distribution

    • News letter posting and News Syndication

    • Forums Posting and Comments

    • Favicons Creation

    • B2B Posting

    • Podcasting Video uploading and tagging

    • Getting in to Yellow Pages

    • Theme base Link search

    • Driving traffic through dedicated Social Networking

    • Facebook Marketing (Fan Pages and Profiles)

    • Twitter Marketing

    • Social Bookmarking Strategy and Implementation

    • Podcasting : Audio and Video Optimization

    • Promoting Subsequent pages of the Website

    • Google Site Map Submission

    • Yahoo Site Map Submission

    • Bulleting Board Submission

    • Social Bookmarking SBM

    • Social Networking

    • Classified Ad Creation and Submission

    • Posting in other Content Network

    • Blog Creation and Commenting

    • Rss Feed Creation and Validation

    • Link Building

    • Link Popularity Monitoring & Reporting

    • Listed on Google/Yahoo Local Business Center

    • Wikki Submission

    • Google Analytics Setup Management

    • Webmaster tools Set UP for Google, MSN and Yahoo.


    6.Google Search Engine Algorithms



    • Google Panda Algorithms

    • Google Penguin Algorithms

    • Google Page Rank Algorithms

    • Google Humming Bird Algorithms

    • Page layout Algorithms


    7.Additional Topics



    • Apply Google adsense Account

    • How To Get SEO Projects

    • How to get freelancer projects

    • Client report creation

    • Daily work schedule Creation




 


SMO Training



Why Do Social Media Optimization



  • Introduction to Online Marketing

  • Types of Online Marketing

  • Introduction to Social Media

  • Types of social media

  • Advantages social media optimization

  • Social media optimization processers and techniques


Facebook Marketing



  • Facebook marketing introduction

  • Advantages Facebook Marketing

  • What is Open Graph

  • Local business page creation

  • Fans page creation

  • Brand page creation

  • Organization page creation

  • Adding own logos and banners in facebook

  • How to promote your Facebook page

  • Introduction to FBML

  • Advantages to FBML

  • Facebook optimization techniques

  • Creating Facebook Application

  • Linking with YouTube

  • Creating Events in facebook

  • Dos & Donts in facebook

  • Facebook credits

  • Facebook Connect (Like, Share, Comment)

  • Increase face book likes


Twitter Marketing



  • What is Twitter

  • Why we use Twitter

  • Twitter Demographics

  • How to Setup a Twitter account

  • What is Twitter Lingo

  • What is Tweet for pay

  • Twitter Account Promotion

  • Tweeting (Responding to others, RT, HashTags, Direct Messages)

  • What is Twitiquette

  • Why use short url in Twitter


Google Plus Marketing



  • What is Google Plus

  • Google Plus Features

  • Google Plus: Circles , Hangouts ,Stream

  • Integration with your site

  • Promoting a Brand on Google+

  • Google Plus for Businesses

  • Google plus Tools & Techniques


LinkedIn Marketing



  • What is LinkedIn

  • LinkedIn advantages

  • LinkedIn Groups

  • LinkedIn events, messaging

  • Creating the right profile & settings

  • How to do link building in LinkedIn

  • Linkedin Company Pages


Video Marketing SMO



  • Youtube Video Optimzation

  • Increase youtube views,Subscribers

  • Youtube Adsense Ads

  • Youtube Adwords

  • Dailymotion

  • Vimeo Videos

  • Metacafe

  • Google Videos


Social Networking Sites



  • Digg

  • Delicious

  • StumbleUpon

  • Reditt

  • Fave It

  • E-buzz


Web 2.0 Back links Building



  • Blogger.com

  • WordPress.com

  • webs.com

  • Webnode.com

  • Yola.com

  • Blinkweb

  • Clammo

  • 360.com

  • Adding titles to blogs

  • Adding keywords to blogs

  • adding description to blogs

  • Building Backlinks from blogs

  • Promoting blogs ways


Forum and Online Communities



  • Yahoo groups

  • Google groups

  • Yahoo Q & A

  • Forum comments

  • Google forum


Content sharing



  • Ezine articles approved

  • Squidoo Lens Creation

  • Hubpages Creation

  • Slideshare

  • Scribd


Photo& Slides Sharing



  • Flickr

  • Picasa Web

  • TinyPic

  • Slide Roll  



Adwords Training

 

1.Campaigns Covered

 



  • Google PPC Campaigns

  • Yahoo/Bing/MSN Campaigns

  • LinkedIn Campaigns

  • YouTube Video Campaigns

  • Face book Campaign

  • Twitter Campaigns


2.Overview Of The Search Marketing Landscape



  • A review of the latest search marketing trends

  • A look at the latest pay-per-click advertising options

  • Comparing AdWords with Facebook, LinkedIn & Twitter advertising

  • Choosing between SEO and PPC

  • What is Pay Per Click (PPC)?

  • How does PPC work?

  • Importance & Benefits of PPC


3.Adwords Modules



  • Mccadwords

  • Adwords Express

  • Adwords Merchant Center

  • Adwords Editor

  • GOMC Challenge

  • Creating an Online Video Campaign (YouTube Ads)

  • Shopping Ads


4.SETTING UP PPC Campaign



  • Google Ad words Account Structure

  • Google Search Network

  • Google Display Network

  • Google partner Websites

  • Location/ Language Targeting

  • Bid Budget Management

  • Accelerated / Standard Delivery

  • CPC,CPM,CPA ,CPV,CPD Methods

  • Keyword Types (Broad, Phrase, Exact and Negative)

  • Ad rank, Actual CPC ,CTR

  • Ad Extensions

  • Schedule: Start date, end date, ad scheduling

  • Ad delivery: Ad rotation, frequency capping

  • Quality Score and Its Importance    


5.Display Network Targeting

 



  • Concept of CPM and Branding

  • Landing Page Optimization

  • Automatic /Manual Placements

  • Interest & Groups Targeting

  • Re-marketing Targeting

  • Age, Gender Targeting

  • Topic Based Targeting


6.Ad formats And Ad guidelines



  • Create Effective Ads

  • Ad copywriting best practices ad copy testing

  • Text Ads and Guidelines

  • Image Ad Formats and Guidelines

  • Display Ad Builder Ads and Guidelines

  • Video Ads Format


7.Tools and Analysis



  • What is Landing Page?

  • Optimizing your landing pages

  • Competitors Website Analysis

  • Ad group Performance Reports

  • Using ‘Calls to Action’

  • Keywords Performance Reports

  • Purpose of Conversions

  • Create your Conversion Tracking Code

  • Tracking the Conversions for Multiple Product

  • Tracking the Google Analytics Code

  • Change History Tool

  • Display Planner

  • Ad preview Diagnosis


8.AdWords Live Project


9.Adwords Course material & Videos


10.Mock Certification Exams


11.Google AdWords Fundamentals Exam


12.AdWords Advanced Exam


13.AdWords Advanced Display Exam


14.You tube Advertising Exam


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