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Digital Marketing Training

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Course offered by Ramkumar N

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SEO Training

1.Website Basics class

  • What is Domain & Types
  • T.L.D&S.L.D&T.L.D Domain
  • Domain Registration
  • What is Web Hosting Server
  • Windows Server
  • Linux Server
  • Sharing,Dedicated,VPS Hosting
  • what is http,https,www
  • Hosting Registration
  • DNS Server
  • What is Website
  • Dynamic,Static Websites
  • Free website creation
  • Free hosting form host gator
  • Free web mails Creation up to 5
  • Free data base Creation

2.SEO Basics

  • What is Search engine optimization?
  • History of Search engines?
  • How is SEO important in digital marketing?
  • How is search engine important for companies?
  • How can search engine impact the brand and sales of a company?
  • How does search engine algorithm work?
  • Components of search engine?
  • Different types of search engine?
  • Operators used in search engine
  • Algorithms used in SEO
  • Updates of SEO

3.On Page Optimization Modules

  • Site Structure Analysis
  • Competitive and Exact Title Creation
  • Meta Keywords Creation
  • Meta Tag Optimization as per Keyword Research
  • Perfect navigation as per theme
  • Breadcrumb Optimization
  • Checking Broken Link
  • Creating Sitemaps (HTML, XML, ROR, Text Sitemap)
  • Usage of Robot.txt in order assist crawler
  • Robots.txt File Creation and validation
  • Internal navigation
  • Content Optimization as per Keyword Density, Proximity, Prominence
  • 301 redirect for canonicalization problem
  • RSS Feed Creation
  • URL Renaming and Rewriting .htacess code
  • Content Negotiation and Modification
  • Regular Updation of the sitemaps
  • Create Custom Error 404 Page Optimization
  • W3C Compliance: HTML/CSS Validation
  • Heading Hierarchy ( 1H1, 2H2,4H3,8H4 ..)
  • Image Optimization, Using Alt
  • Google Analytics Account Set
  • Create and Mange Google, Bing and Yahoo Webmaster Tool

4.Link Building

  • What is Link Building
  • One way link building
  • Two Way or Reciprocal link
  • Link Wheel Building
  • White Hat Link Building
  • Black Hat Link Building
  • Grey Hat Link Building

 

5.Off-page Optimization Modules 

    • Directory submissions
    • Dmoz Listing
    • Forum Creation / submissions
    • Blogs Creation, Posting and Commenting
    • Blog Post Message Creation and Submission
    • Articles Creation, Distribution and Commenting
    • Press Release Creation and Distribution
    • News letter posting and News Syndication
    • Forums Posting and Comments
    • Favicons Creation
    • B2B Posting
    • Podcasting Video uploading and tagging
    • Getting in to Yellow Pages
    • Theme base Link search
    • Driving traffic through dedicated Social Networking
    • Facebook Marketing (Fan Pages and Profiles)
    • Twitter Marketing
    • Social Bookmarking Strategy and Implementation
    • Podcasting : Audio and Video Optimization
    • Promoting Subsequent pages of the Website
    • Google Site Map Submission
    • Yahoo Site Map Submission
    • Bulleting Board Submission
    • Social Bookmarking SBM
    • Social Networking
    • Classified Ad Creation and Submission
    • Posting in other Content Network
    • Blog Creation and Commenting
    • Rss Feed Creation and Validation
    • Link Building
    • Link Popularity Monitoring & Reporting
    • Listed on Google/Yahoo Local Business Center
    • Wikki Submission
    • Google Analytics Setup Management
    • Webmaster tools Set UP for Google, MSN and Yahoo.

    6.Google Search Engine Algorithms

    • Google Panda Algorithms
    • Google Penguin Algorithms
    • Google Page Rank Algorithms
    • Google Humming Bird Algorithms
    • Page layout Algorithms

    7.Additional Topics

    • Apply Google adsense Account
    • How To Get SEO Projects
    • How to get freelancer projects
    • Client report creation
    • Daily work schedule Creation

 

SMO Training

Why Do Social Media Optimization

  • Introduction to Online Marketing
  • Types of Online Marketing
  • Introduction to Social Media
  • Types of social media
  • Advantages social media optimization
  • Social media optimization processers and techniques

Facebook Marketing

  • Facebook marketing introduction
  • Advantages Facebook Marketing
  • What is Open Graph
  • Local business page creation
  • Fans page creation
  • Brand page creation
  • Organization page creation
  • Adding own logos and banners in facebook
  • How to promote your Facebook page
  • Introduction to FBML
  • Advantages to FBML
  • Facebook optimization techniques
  • Creating Facebook Application
  • Linking with YouTube
  • Creating Events in facebook
  • Dos & Donts in facebook
  • Facebook credits
  • Facebook Connect (Like, Share, Comment)
  • Increase face book likes

Twitter Marketing

  • What is Twitter
  • Why we use Twitter
  • Twitter Demographics
  • How to Setup a Twitter account
  • What is Twitter Lingo
  • What is Tweet for pay
  • Twitter Account Promotion
  • Tweeting (Responding to others, RT, HashTags, Direct Messages)
  • What is Twitiquette
  • Why use short url in Twitter

Google Plus Marketing

  • What is Google Plus
  • Google Plus Features
  • Google Plus: Circles , Hangouts ,Stream
  • Integration with your site
  • Promoting a Brand on Google+
  • Google Plus for Businesses
  • Google plus Tools & Techniques

LinkedIn Marketing

  • What is LinkedIn
  • LinkedIn advantages
  • LinkedIn Groups
  • LinkedIn events, messaging
  • Creating the right profile & settings
  • How to do link building in LinkedIn
  • Linkedin Company Pages

Video Marketing SMO

  • Youtube Video Optimzation
  • Increase youtube views,Subscribers
  • Youtube Adsense Ads
  • Youtube Adwords
  • Dailymotion
  • Vimeo Videos
  • Metacafe
  • Google Videos

Social Networking Sites

  • Digg
  • Delicious
  • StumbleUpon
  • Reditt
  • Fave It
  • E-buzz

Web 2.0 Back links Building

  • Blogger.com
  • WordPress.com
  • webs.com
  • Webnode.com
  • Yola.com
  • Blinkweb
  • Clammo
  • 360.com
  • Adding titles to blogs
  • Adding keywords to blogs
  • adding description to blogs
  • Building Backlinks from blogs
  • Promoting blogs ways

Forum and Online Communities

  • Yahoo groups
  • Google groups
  • Yahoo Q & A
  • Forum comments
  • Google forum

Content sharing

  • Ezine articles approved
  • Squidoo Lens Creation
  • Hubpages Creation
  • Slideshare
  • Scribd

Photo& Slides Sharing

  • Flickr
  • Picasa Web
  • TinyPic
  • Slide Roll  
Adwords Training
 
1.Campaigns Covered

 

  • Google PPC Campaigns
  • Yahoo/Bing/MSN Campaigns
  • LinkedIn Campaigns
  • YouTube Video Campaigns
  • Face book Campaign
  • Twitter Campaigns

2.Overview Of The Search Marketing Landscape

  • A review of the latest search marketing trends
  • A look at the latest pay-per-click advertising options
  • Comparing AdWords with Facebook, LinkedIn & Twitter advertising
  • Choosing between SEO and PPC
  • What is Pay Per Click (PPC)?
  • How does PPC work?
  • Importance & Benefits of PPC

3.Adwords Modules

  • Mccadwords
  • Adwords Express
  • Adwords Merchant Center
  • Adwords Editor
  • GOMC Challenge
  • Creating an Online Video Campaign (YouTube Ads)
  • Shopping Ads

4.SETTING UP PPC Campaign

  • Google Ad words Account Structure
  • Google Search Network
  • Google Display Network
  • Google partner Websites
  • Location/ Language Targeting
  • Bid Budget Management
  • Accelerated / Standard Delivery
  • CPC,CPM,CPA ,CPV,CPD Methods
  • Keyword Types (Broad, Phrase, Exact and Negative)
  • Ad rank, Actual CPC ,CTR
  • Ad Extensions
  • Schedule: Start date, end date, ad scheduling
  • Ad delivery: Ad rotation, frequency capping
  • Quality Score and Its Importance    
5.Display Network Targeting

 

  • Concept of CPM and Branding
  • Landing Page Optimization
  • Automatic /Manual Placements
  • Interest & Groups Targeting
  • Re-marketing Targeting
  • Age, Gender Targeting
  • Topic Based Targeting

6.Ad formats And Ad guidelines

  • Create Effective Ads
  • Ad copywriting best practices ad copy testing
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format

7.Tools and Analysis

  • What is Landing Page?
  • Optimizing your landing pages
  • Competitors Website Analysis
  • Ad group Performance Reports
  • Using ‘Calls to Action’
  • Keywords Performance Reports
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
  • Tracking the Google Analytics Code
  • Change History Tool
  • Display Planner
  • Ad preview Diagnosis

8.AdWords Live Project

9.Adwords Course material & Videos

10.Mock Certification Exams

11.Google AdWords Fundamentals Exam

12.AdWords Advanced Exam

13.AdWords Advanced Display Exam

14.You tube Advertising Exam

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About the Trainer

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0 Reviews

1 Students

2 Courses

Ramkumar N

MBA

3 Years of Experience

I am Digital Marketing Trainer. Presently I am giving Digital Marketing (SEO/SEM/SMO/PPC ) training in hamsini technologies and webexpert technologies . I provide Digital Marketing classroom training , Corporate Training and online training. If you need any information regarding SEO Training in Hyderabad contact.

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