Digital Marketing Training

1. History of Search and Introduction to SEO:

1. Evolution & Growth of Search Engines.
2. How Google Work's: Basics of SEO.
3. Periodic Table of SEO success factors.

2. On-Page Practics:

1. Basics of HTML.
2. URL, Meta Tags, Title, H1, Images.
3. Crawling: XML & HTML Sitemaps, Robots.txt.
4. Achor text, Internal linking.
5. Tools: Google Search Console, Bing Webmaster, Google Analytics setup.

3. Keyword Research and Competitive Analysis:

1. Keyword Planner tool (Search volumes, Competition, Business priority).
2. Mapping keywords to website pages.
3. Competition Analysis.

4. SEO Friendly Design & Architecture:

1. Thinking before designing a website (goals, strategies & measurement models).
2. Mobile responsive / adaptive design.
3. Importance of HTTPs.
4. Site schema (rich snippets) & architecture.

5. Technical Website Optimization:             

1. URL Architecture.
2. Page Speed Analysis (GTMetrix / YSlow / Google Page Speed).
3. Broken links.
4. Canonicalization.
5. 301 redirects.
6. Custom 404 Error pages.

6. Link Building Methods:             

1. Content marketing basics & its importance.
2. Directory submissions.
3. Local listings.
4. Niche backlinking via influencers & articles.
5. Social bookmarking.
6.  Press Release optimization.

7. SoLoMo - Social-Local-Mobile SEO Strategies:                             

1. Social Media backlinking (Twitter, LinkedIn, Facebook, Google+, Pinterest).
2. Online Reputation Management & Influencer outreach.
3. Local SEO (Schema for addresses, local keywords, local websites).
4. Mobile SEO best practices.

 8. Social Media Optimization (SMO):

1. SMO Basics.
2. Twitter Page Optimization.
3. Facebook Page Optimization.
4. Linkedin Optimization.
5. Google+ Page Optimization.
6. YouTube Optimization.
7. Social media sites.
8. Image Optimization and Networking.

9. Social Media Marketing (SMM):

1. Twitter Ads.
2. Facebook Ads.

10. SEO Site Audit:              

1. On-page & Off-page audit strategy.
2. Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools.
3. Audit Report.

 11. SEO Tracking:

1. Tracking ranks (Webcam).
2. Google Analytics Custom Reports.
3. Creating your custom dashboard.

12. The Future of SEO:

1. Voice search.
2. Augmented & Virtual Reality.
3. Wearable devices & latest tech.
4. Semantic web.