Digital Marketing Training Fees

IIM skills - The best digital marketing courses in Chennai 

IIM SKILLS is considered as the finest digital marketing courses in the market.

IIM SKILLS is widely regarded as a good online training institute, particularly for digital marketing and content writing, with students praising its practical, comprehensive, and interesting course designs, knowledgeable instructors, and helpful tools and resources. However, potential users should be aware that comments on job advancement and compensation might be mixed, and some platforms represent it as a developing edtech brand in the skills preparation market. It provides comprehensive training aimed at equipping learners with the skills needed to execute successful digital marketing operations. 

Key Reasons To Join IIM SKILLS-

1.Placement assistance 

2. Course fees structure 

3. Syllabus or curriculum 

4. Constant response or feedback from the instructors  

5.Money back guarantee and their policies 

6.Online classes availability 

7.24*7 learner's support 

8. Live projects

9.Alumni testimonials ( those who have already taken a course)

10.Live and recorded classes 

11. Lifetime Access to LMS or other learning modules

12. Constant motivation and support from instructors throughout the course cycle.

13. Profile building 

14. Direct Mentorship with the Faculty

Best of luck!!

I decided to pursue short course from one of the local institute but they taught be very basics of facebook and Instagram ads but that’s wasn’t enough at all. I then got a course from IIM SKILLS they gave me a broader picture of the broader concept Digital marketing like SEO, email marketing, social media startegiest in which they covers all platforms like facebook, Insgtagram, Google, Youtube all of it these are included in  the curriculum of the IIM SKILLS Digital marketing course.

Digital marketing comprises various strategies and tactics, each serving a specific purpose. Here are the primary components:

a. Search Engine Optimization (SEO)

SEO involves optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords. This increases organic (non-paid) traffic to the site. Key aspects include:

• On-Page SEO: Optimizing content, meta tags, headers, and internal linking.
• Off-Page SEO: Building backlinks from reputable sites.
• Technical SEO: Enhancing site speed, mobile-friendliness, and ensuring proper indexing.

b. Content Marketing

Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Types of content include:

• Blog posts
• Videos
• Infographics
• E-books and whitepapers
• Podcasts

c. Social Media Marketing

This involves promoting products or services on platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. It includes:

• Creating and sharing content
• Engaging with followers
• Running paid advertising campaigns
• Influencer partnerships

d. Pay-Per-Click Advertising (PPC)

PPC is a model where advertisers pay a fee each time their ad is clicked. Common platforms include:

• Google Ads
• Bing Ads
• Social media ads (Facebook, Instagram, LinkedIn)

e. Email Marketing

Email marketing entails sending targeted messages to a list of subscribers to nurture leads, build relationships, and drive conversions. It includes:

• Newsletters
• Promotional campaigns
• Automated drip campaigns

f. Affiliate Marketing

Affiliate marketing involves partnering with individuals or other companies (affiliates) who promote your products in exchange for a commission on sales generated through their efforts.

g. Influencer Marketing

This strategy leverages influencers—individuals with a significant online following—to promote products or services to their audience, enhancing brand credibility and reach.

h. Online Public Relations (PR)

Digital PR focuses on managing a brand's online reputation through media coverage, press releases, and engaging with online communities.

i. Mobile Marketing

With the widespread use of smartphones, mobile marketing targets users on their mobile devices through apps, SMS, and mobile-optimized websites.

3. Developing a Digital Marketing Strategy

A successful digital marketing effort begins with a well-defined strategy, which typically involves:

a. Setting Goals and Objectives

Identify what you want to achieve, such as increasing website traffic, generating leads, boosting sales, or enhancing brand awareness.

b. Identifying the Target Audience

Understand who your ideal customers are by analyzing demographics, interests, behaviors, and pain points.

c. Choosing the Right Channels

Select the digital marketing channels that best reach your target audience and align with your goals.

d. Creating Quality Content

Develop compelling content that provides value to your audience and encourages engagement and sharing.

e. Implementing Tactics and Campaigns

Execute specific actions and campaigns across chosen channels, such as launching a social media contest or running a Google Ads campaign.

f. Measuring and Analyzing Performance

Use analytics tools (like Google Analytics, social media insights, and email marketing metrics) to track performance against your goals.

g. Optimizing and Refining Strategies

Based on data insights, adjust and improve your strategies to enhance effectiveness and ROI continuously.

4. The Role of Data and Analytics

Data is the backbone of digital marketing. It allows marketers to:

• Understand Customer Behavior: Track how users interact with your website and content.
• Measure Campaign Performance: Assess which strategies are driving results.
• Make Informed Decisions: Use insights to refine targeting, messaging, and budgeting.
• Personalize Marketing Efforts: Tailor content and offers to individual preferences and behaviors.

5. Customer Journey and Funnel

Digital marketing often maps out the customer journey—from awareness to consideration to decision. The marketing funnel stages include:

• Top of the Funnel (TOFU): Attracting a broad audience through content marketing, SEO, and social media.
• Middle of the Funnel (MOFU): Engaging prospects with more detailed information, such as webinars, case studies, and email nurturing.
• Bottom of the Funnel (BOFU): Converting leads into customers with targeted offers, free trials, and personalized consultations.

6. Tools and Platforms

Various tools and platforms assist in executing digital marketing strategies effectively:

• Content Management Systems (CMS): WordPress, Drupal
• Email Marketing Platforms: Mailchimp, SendinBlue
• Social Media Management: Hootsuite, Buffer
• SEO Tools: SEMrush, Ahrefs, Moz
• Analytics: Google Analytics, Hotjar
• Advertising Platforms: Google Ads, Facebook Ads Manager