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What are the differences between traditional marketing and digital marketing?

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Digital Marketing Specialist. 4 Years Experience. Expertise in SEO & Lead Gen. 10+ Clients Served.

In short words: Traditional marketing is the marketing of products or services in offline channels. For eg: Newspapers, Banners, TV, etc. Digital marketing is the marketing of products or services online. ie. across the internet and social media channels. Eg: Social media marketing, Google or Facebook...
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In short words: Traditional marketing is the marketing of products or services in offline channels. For eg: Newspapers, Banners, TV, etc. Digital marketing is the marketing of products or services online. ie. across the internet and social media channels. Eg: Social media marketing, Google or Facebook Ads etc. One other main difference is the targeting. In digital marketing, you can target specific demographics and groups. But in traditional marketing, you are pushing your product/ service to a broad audience. Digital marketing campaigns are less expensive to run compared to traditional marketing. However, the ROI is dramatically high in digital marketing compared to traditional. This is one of the reasons why most brands are moving to digital marketing. read less
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Traditional marketing cannot micro-segment an audience based on criteria such as interest, behaviour, age, and so on. Digital marketing allows you to send personalised communications to your target audience based on their age, interests, behaviour, and so on. Traditional marketing is more effective in...
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Traditional marketing cannot micro-segment an audience based on criteria such as interest, behaviour, age, and so on. Digital marketing allows you to send personalised communications to your target audience based on their age, interests, behaviour, and so on. Traditional marketing is more effective in building brands. read less
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Professional with 30 years experience in Well Known Corporates and Top Education Institutes.

The primary distictions between digital marketing, traditional marketing and other types of marketing are marketing channels and costs. Traditional marketing employs offline efforts whereas diggital marketing employs internet tools and media and is less expensive and saves time.
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Traditional marketing involves offline channels like print, TV, and billboards, while digital marketing operates through online platforms such as social media, email, and websites, offering more targeted, measurable, and interactive strategies compared to the broader reach of traditional methods.
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