In digital marketing, what are the roles?

There are different specialties within digital marketing. SEO, Social media marketing, Google Advertising, Content writing, Performance marketing, etc. As a digital marketer, you should be an expert in at least one of these specialties . An average digital marketer's roles include social media handling, creating campaigns across channels, like Google ads or Facebook campaigns, analyzing competitors, creating content and reporting, etc. In most cases, your roles will depend on your expertise. If your expertise is in SEO and PPC, you will be responsible for managing SEO and PPC campaigns. read less

Marketing projects and campaigns are only as good as the people who plan and run them. As more brands and organizations realize the importance of a solid digital strategy, it's essential to define the roles and responsibilities of digital marketing that add up to make a successful digital marketing team. Key digital marketing team roles include: Digital marketing project manager Digital marketing strategist Social media manager Content writer/creator SEO specialist PPC specialist Graphic designer read less