Goodwill is the reputation being enjoyed by an organization. This is reflected normally in their higher profit earning capacity over competing firms in the same industry. Otherwise, the firm is utilising...
Co branding is the utilization of two or more brands to name a new product. The ingredient brands help each other to achieve their aims. The overall synchronization between the brand pair and the new product...
INTRODUCTION Every individual has specific needs, for the satisfaction of which, he/she needs resources. But the resources that a person have, to satisfy his needs are always limited and have alternative...