It is necessary that goods and services must be made available to the customers at the right place, in the right quantity and at right time. a) Name and explain the concerned element of Marketing Mix given above. b) Explain the components of this element.

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This element of marketing mix ensures the product is available to customer at the right place in right quantity at right time. A key element of place element is the distributional channel of the product. a good placement strategy helps in assessing the most appropriate channel to be used for the product...
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This element of marketing mix ensures the product is available to customer at the right place in right quantity at right time. A key element of place element is the distributional channel of the product. a good placement strategy helps in assessing the most appropriate channel to be used for the product depending on type of customer (whether wholesaler/retailer or end user) and location of customer. b) Components of place mix are: 1. Channel of Distribution, 2. Types of Channels, 3. Components of Physical Distribution, 4. Factors determining choice of channels, read less
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a) Place: This element of marketing mix ensures the product is available to customer at the right place in right quantity at right time. A key element of place element is the distributional channel of the product. a good placement strategy helps in assessing the most appropriate channel to be used for...
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a) Place: This element of marketing mix ensures the product is available to customer at the right place in right quantity at right time. A key element of place element is the distributional channel of the product. a good placement strategy helps in assessing the most appropriate channel to be used for the product depending on type of customer (whether wholesaler/retailer or end user) and location of customer. b) Components of place mix are: 1. Channel of Distribution, 2. Types of Channels, 3. Components of Physical Distribution, 4. Factors determining choice of channels, read less
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