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Why do some analysts export Google Analytics reports to BigData?

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Moving your data to the cloud is the first step to getting everything on one platform to get started for some real data and cost analysis. Here you will be able to perform joins and calculations of the different data tables from your different platforms
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Moving your data to the cloud is the first step to getting everything on one platform to get started for some real data and cost analysis. Here you will be able to perform joins and calculations of the different data tables from your different platforms
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Once connected to Google Analytics, Analytics data is exported, hit by hit, into BigQuery for querying, just like an SQL database.
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I am from computer science background. I do HTML5 and CSS but i want to learn Big data or DevOps. I am very much confused about which one to choose and which have a great future. Can anyone suggest?
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