Pradeep Kumar Maharana

Myself Pradeep Kumar Maharana working as Digital marketing Strategist. I got hands on experience in Digital Marketing strategy building (SEO/SEM, SMM, CRO, PPC), Marketing Automation, Go to market plan, Product marketing strategy, Affiliates, Email Marketing, Analytics, Social Media Planning, Brand/Reputation Management

Digital Marketing Responsibility -
. Create overall marketing strategy
. Competitor analysis and research
. Marketing automation strategy implementation
. Search on target market and market fit
. Build brand and reputation management strategy
. SEO analysis & research for client/competitor websites
• Marketing activity planning/ implementation plan
• Content Strategy/Planning/Assignment
• Monthly/Quarterly Marketing Report generation
• Marketing training for fresher/junior members
• Recommendations for Technology Team/Content Team
• Web Analytics analysis & Recommendations

Product Marketing Responsibility -
- Go to Market plan and marketing Plan.
- Product Marketing strategy
- Product and Market research
- Creating Plan for website/product release.
- Creating Mockups for Website and Product Landing Page.
- Planning for website structure.
- Creating story and backlogs for Product and website
- Creating Sprint plan for the Product release.
- Managing Product release meeting and coordinate with teams to meet the ETA.

Additional marketing Activities:
• Marketing automation and tracking (website lead funnel optimization)
• Market analysis and Competitor analysis.
• SEO for dynamic & multilingual Website.
• Email campaign management (mailchimp, madmimi etc.)
• Social Media Optimization - Facebook page, Twitter, Google +, LinkedIn, Stumble upon Promotion.
• Google Analytics, Webmaster Tools Setup & Tracking.
• Google Adword Campaign Management, PPC and CPC & CTR optimization.
• Brand Promotion, Reputation Management.
• Google Adsense management, Ad Placement Optimization & Marketing.