BBA/MBA-Different marketing concepts

The Production Concept

-Consumers will prefer products that are widely available & inexpensive

--Which production, low cost, mass distribution

The Product concept

-Consumers favorites products that have more quality

-Focus on improving them

The Selling concept

--Aggressive selling

-Aim to sell what they make rather market demands

The marketing concept

-Customer centred sense and respond

-Find the right products to customers

- bringing superior customer value

--communicating that bring both reactive and proactive marketing orientation are likely to be successful

The holistic concept

-- based on the development, design, implementation of marketing programs

-- recongnises everything matters in marketing

-4 Components-relationship marketing, integrated marketing, internal marketing, performance marketing