0The Production Concept
-Consumers will prefer products that are widely available & inexpensive
--Which production, low cost, mass distribution
The Product concept
-Consumers favorites products that have more quality
-Focus on improving them
The Selling concept
--Aggressive selling
-Aim to sell what they make rather market demands
The marketing concept
-Customer centred sense and respond
-Find the right products to customers
- bringing superior customer value
--communicating that bring both reactive and proactive marketing orientation are likely to be successful
The holistic concept
-- based on the development, design, implementation of marketing programs
-- recongnises everything matters in marketing
-4 Components-relationship marketing, integrated marketing, internal marketing, performance marketing
