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Professional Certification in Digital Marketing

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Sahakar Nagar, Bangalore

Course ID: 44133

Sahakar Nagar, Bangalore

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About the Course

Our course is designed and suited for students, experience professionals, career changers and business owners.


Module 1


Introduction to Digital Marketing


Kickstart an exciting, dynamic career with our Professional Certification in Digital Marketing. Our Certification is a global-standard certification that you can take with you no matter where your exciting career takes you.


Module 2


Search Marketing: SEO


In this module, you will be introduced to a range of specialist tools, on-site and off-site optimization techniques, as well as keyword research practices and link building tactics.


Module 3


Pay Per Click Advertising


Learn about the key concepts of digital marketing and how it differs from traditional marketing, as well as how these two practices can be implemented to complement each other.


Module 4


Digital Display Advertising


Learn how to create and run effective display ads, and develop an understanding of the available ad formats, their relevance to specific target audiences and how to research, leverage and optimize your campaign.


Module 5


Email Marketing


Design, create and implement email marketing campaigns. Learn how to write compelling copy, split test design templates and test campaigns to guarantee optimal open and click through rates.


Module 6


Social Media Marketing (Part 1)


Learn how to effectively engage with and acquire customers across a diverse range of platforms, identify the suitability of different platforms and develop and implement a comprehensive strategy.


Module 7


Social Media Marketing (Part 2)


Develop the skills needed to implement an effective social media strategy using the full range of social media tools and platforms, and be able to measure and optimise your campaigns.


Module 8


Mobile Marketing


Develop the technical knowledge and skills needed to build and maintain an effective mobile marketing strategy. Learn how you can optimize your application for mobile devices to secure maximum conversions.


Module 9


Analytics


Efficiently monitor and optimize your digital marketing strategy, and develop an understanding of key analytics platforms and metrics that can help you to measure its effectiveness.


Module 10


Strategy and Planning


Adopt a structured approach that brings together all digital strands and culminates in a comprehensive, coherent digital marketing plan - set budgets, allocate resources and select appropriate channels.

Date and Time

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About the Trainer

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0 Reviews

2 Students

1 Courses

Ramesh Bhat

BE-ELECTRONICS

Over 25 years experience in various corporate.

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