GOOGLE ANALYTICS

• Introduction to Google analytics
• How Google analytics works
• Understanding Google analytics account structure
• Cookies importance in Google analytics
• Setting up an account in Google analytics
• Adding analytics code in website
• Understanding different types of traffic
• Downloading different traffic reports
• Creating Key performance indicators using primary and secondary dimension
• Understanding Bounce rate and how to reduce it
• Setting up goals and tracking conversions
• Different types of Goal conversion paths
• Importance of funnels in goal conversions
• Integrating Google Adwords with Google Analytics and Google Merchant centers
• Tracking Adwords Campaign reports in Analytics
• Filtering the traffic and creating different types of Pictorial charts to analyze reports visually
• Importance of UTM Tagging ( Automatic and manual)
• Enabling Automatic UTM tagging gclid in Google adwords
• Event Tracking in Google analytics
• Creating Dashboards
• Checking Real Time Traffic
• Creating Advance Segmentation Reports with multiple Dimensions
• Attribution Modelling (Single&Multichannel)
• Creating Custom Reports
• Remarketing using Google Analytics
• Tracking Ecommerce Reports