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Lesson Posted on 05 Feb Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

What And When To Post On Facebook?

Edusmart Skills

EduSmart Skills is an online platform where both the teacher and student come face to face online to...

It is apparent that Facebook’s organic reach is continuously declining. Because of the constantly evolving technical algorithms, it’s been gradually troublesome for pages to show up in newsfeed for as long as couple of years. Accordingly, organizations and advertisers are searching for hack... read more

It is apparent that Facebook’s organic reach is continuously declining. Because of the constantly evolving technical algorithms, it’s been gradually troublesome for pages to show up in newsfeed for as long as couple of years. Accordingly, organizations and advertisers are searching for hack and methodologies they can attempt to enable their post and presence more noticeable. This includes everything from engagement-centered procedures and tactics to focus on posts.

Yes it includes, "What to post and when to post on Facebook?"

It can be strong being an online networking chief in charge of keeping up a Facebook page for a professional. You have to draw in your fans, make new ones, produce drives, addition web movement, and deal with your online client benefit. This can be achieved by posting the correct substance at the correct circumstances. Simple, isn’t that so?

i. Finding the best time to post to Facebook can enormously enable your business to emerge and achieve a greater amount of your group of visitors and audience, avoiding it can result in loss of organic reach. In any case, knowing the best circumstances to post, can be resolved by best Facebook marketing online course available with us.

ii. Exploit Facebook Insights and its current moves to locate the best time to post on Facebook, better understand your group of spectators, and make the best Facebook content for them.

iii. Get a track when your fans online: Truly, expecting to plan your Facebook Page’s content when the larger part of your fans are online is vital for expanding engagement, however the peak fan rate may not be the ideal time. You should attempt to discover your engagement sweet spot by deciding the crossing point of time when major share of your involved crowd is on Facebook and the time when the slightest general posting is happening.

iv. Track of your Post Engagement: After you’ve initiated to take consider at the finest time to post, Facebook Insights’ different segments will enable you to decide the best content to post. Start with the “All Posts Published” analysis in the Posts tab. This segment exhibits your posts in reverse chronological request and authorizes you to get a decent take a glimpse at your posts’ compass and engagement. The result signifies the segment of your crowd or audience that is locked in with your substance, subsequently showing the quality and execution of your posts. In case one post is attaining a lot of individuals, yet not bringing much engagement, the News Feed Algorithm denotes the post as low quality. Extremely numerous low-quality posts hurt your possibility of showing up in your fans News Feed afterward. By habitually surveying the measurements recognized with the posts you distribute, you can start to comprehend what content your crowd is most accessible to and progress in the direction of making quality, illustration in content.

v. Consider Actions on Page tab: In the Actions on Page tab, you can discover what number of individuals tapped on your Call-to-Action catch, capture demographic of individuals who made that move, and whether they utilized a cell phone or PC when they selected the catch. Take a stab at changing your suggestion to take action, and after that check your Visions to determine what sorts of actions individuals are keen on.

vi. As you’re constructing your Page, attempt posting at various conditions and see what works best for you. There is no right or wrong time to learn new things; you can always jump in to join our best Facebook marketing online courses. Operate the gadgets, software and procedures discussed above to trace your ideal posting time and get hands on what to post and when to post on your Facebook page.

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Lesson Posted on 03 Feb Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Vocal To Vocabulary

Edusmart Skills

EduSmart Skills is an online platform where both the teacher and student come face to face online to...

Due to immense supremacy of globalisation around the world, English has been the most dominating and influencing language. English language is enormously user friendly when it comes to writing and communicating. I doubt there would be any individual who doesn’t find significance of English language... read more

Due to immense supremacy of globalisation around the world, English has been the most dominating and influencing language. English language is enormously user friendly when it comes to writing and communicating. I doubt there would be any individual who doesn’t find significance of English language in his life. There are approximately 218,632 words in the Oxford dictionary, out of which merely 171,476 words are portion of our daily usage. This is essentially due to the lack of vocabulary about the language in depth. The struggle of understanding a new word begins when we are not aware or in the habit of using that particular word in our daily routine.

There are four key aspects of learning any language: Listening, Speaking, Reading and Writing. Certain guidelines can be followed to bridge the gap between language and communication. Reading is the first and the most vital part of this global language. It plays an energetic role in improving your vocabulary skills. The more you read the better you will know and remember. Curiosity about any new word should be there. Your motivation should be to learn at least two to three new words every day. The method should include understanding the exact meaning of the word and employing it throughout your daily conversations.

Here are some tips which you should inculcate in your lifestyle:

  • Read as much as possible: Novels, newspapers and/or magazines
  • Watch English movies and keep your attention on the pronunciation of the words. Follow the subtitles for words you may not understand.
  • Interaction with people also helps in developing speaking and listening skills. During this process, you must avoid exchange of words in simple sentences. Try to incorporate the different words you have learnt.
  • Attend seminar and webinars. Observe the level of self-confidence of speaker during his presentation. Keep a dictionary with you so that you can gain access to the meaning and pronunciation of a hard word. We all have heard of the proverb, Practice only makes a man perfect. The phrase explains that a definite level of practice is necessary to overcome any hurdle. Hence, vocabulary is not only a source to impress but it is also meant to express.
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Lesson Posted on 03 Jan Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Simple Tips For Achieving Success In A Digital Media Buying Campaign

Nitin Raghani

A BMS graduate from HR College, Nitin P Raghani has been running the agency, NPR Design for eight years....

It is essential to attain success in a PPC or any other digital media buying activity, that directs traffic to a landing page or a website, that explains the core objective of the campaign, to the end user. Thus, to achieve success in converting on a PPC campaign, link click, do the following: Dedicated... read more

It is essential to attain success in a PPC or any other digital media buying activity, that directs traffic to a landing page or a website, that explains the core objective of the campaign, to the end user.

Thus, to achieve success in converting on a PPC campaign, link click, do the following:

  1. Dedicated landing page for the campaign: A one-page website that explains the product/service along with other supporting material that urges your user to perform a call-to-action.
  2. Behavioural targeting: It's imperative to scan and understand your buyer's persona and the best way to do this, is via an insertion of his/her education, designation and field of study, further narrowed down by his/her purchase preference, family strength, and device usage. Post that, if you feel like, you could add one interest element. 
  3. Clear copy: The content must be direct yet descriptive that informs your user completely. There must also be an FAQ section that answers their queries, there itself. Advantages of using the product and service along with suitable testimonials would cover you completely. Imagine, a sales representative pitching for you. Let the ad & the landing page play that role.
  4. Pleasing imagery: The pictures or videos that you may use, either in your ad that leads the user to the landing page or on the landing page itself must say a lot and must be super relevant to your content and objective, thus leading to a far better chance of a conversion. A legitimate picture or video of your product or you explaining the service would do wonders. If you are using stock images, use from free stock websites such as unsplash.com, picjumbo.com & pixabay.com
  5. Call to action button: This button is also called the magic button, that appears on ads and landing pages, and must be used generously across various sections of content. This makes it easier for the user to take a call and activate an action to that call. Which, could be a phone call, a check-out or a simple form fill-up. Make sure, it's visible and happy to look at.
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Lesson Posted on 23/12/2017 Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Tip To Increase Followers On Facebook Without Paying For Ads

Shraddha S.

I have an expertise skills in building the web presence with over 6 years of experience. Whether it is...

Want to grow your Facebook Followers without paid ads? Here is a little tip that will work: Go to your Facebook Page General Settings and turn on the option ''Allow news feed Audience selection and post visibility option for this Page." This will allow you to choose an separate Audience for each of... read more

Want to grow your Facebook Followers without paid ads?

Here is a little tip that will work:

Go to your Facebook Page General Settings and turn on the option ''Allow news feed Audience selection and post visibility option for this Page." This will allow you to choose an separate Audience for each of your post based on Facebook ads like interest and demographic options like age, gender, location and language.

You will see a new rounded icon in post publishing window to choose your audience. When you create target posts for your audience that related to them, they are more likely to follow you and you get maximum advantage of limited organic reach. You can select a separate Audience for each of your post that's where this little used feature shines.

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Lesson Posted on 12/10/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Which Tools Are Used In Digital Marketing?

Vishnu

I am a Full-Time Trainer, an Online Entrepreneur, Digital Marketer, Blogger, Coach and Mentor with 10...

If you have less time and wanted to know immediate answer head over to tools used by Digital Marketers discussed in the second half of this answer post. A comprehensive way of looking at the question is to understand the purpose of Digital Marketing. i. Purpose: The purpose of digital marketing is... read more

If you have less time and wanted to know immediate answer head over to tools used by Digital Marketers discussed in the second half of this answer post.

A comprehensive way of looking at the question is to understand the purpose of Digital Marketing.

i. Purpose:

The purpose of digital marketing is to make brand awareness, drive traffic [users] and convert the traffic to a sale.

Finally, retain the users and make more sales.

The ultimate goal is to make the early users the brand ambassadors who act as your product evangelist and send more referral sales via word of mouth.

Note: Industry call the above purpose has a Marketing and Sales Funnel.

Before, we talk about the tools used by Digital Marketers.

Let’s understand the activities the Digital Marketers perform, the teams and functional areas where they work on to execute the above sales funnel.

The following are the responsibilities of Digital Marketers:

ii. Research: Finding and segmenting Target customers and where they hang out online. And how to reach target customers.

Once, the research is done getting the Brand name out in front of the customers is the real deal.

iii. Content Development: Valuable content related to user problems.

[Brand Awareness, product education and trust building that your product has the solution to customer problem is developed by providing useful and valuable content]

iv. Communicate: Communicate Brand messages, values, solutions, offers etc to users on social media and online [Google and other forums].

v. Design: Design the messages [ad copy and online marketing communications for social posts].

Establishing the relationship and nurturing and pursuing customer to make buying decisions happens with all social media messages.

vi. Personal Relationship: Digital Marketers make a personal and emotional relationship with users over Email.

This is were most of the sales conversions happens. [Brand impressions, remembering of Brand messages and engagement happens over social media [Facebook, Twitter, LinkedIn, Instagram etc.]

But, the trust and personal and emotional bond are built up via email.

vii. Promote: Promote on search engines, social media, and other places

To keep the customers in the loop and that impressions and Brand building established via heavy online promotions.

Collaboration, optimizing and measuring, Data and Analysis:

For Retaining customer, converting more users to buy Products, making loyal customers and ultimately getting more and more referral sales is part of a good [experienced Digital Marketer] Digital Marketing activist which is done collaboratively with other teams within the organization.

Note:

For a Big company, they have luxury of having bagful of capital to hire expert individuals for each functional area [Research, Data collection, Data Science, Analysis, Email Marketing, Content Marketing, SEO specialists, Strategists, Optimization Officers etc.]

But:

Majority of the companies have Digital Marketers who have to perform all tasks all alone maybe with the help of few executes.

All in All:

Most of the time all Digital Marketers have fair knowledge in all the above discussed functional areas and particularly Expert in one or two functional areas.

Now:

The actual answer to the Question is below:

Tools Used By Digital Marketers: [Tools used Functional area wise]

For Design and Multimedia:

1) Canva.

2) PiktoChart.

3) Adobe Suite.

4) Pixabay/Unsplash.

5) Freepik.

6) Powtoon.

For Blogging:

7) WordPress.

For Project Management and Collaboration:

8) Trello.

9) Evernote.

10) Slack.

11) Asana.

For Social Media Management:

12) HootSuite.

13) Buffer.

Google Tools: 

14) Google Analytics.

15) Google Console.

16) Google Business:

For Online Survey and Research:

17) SurveyMonkey.

18) Google Forms.

19) Quora.

20) Grammarly.

For SEO Tools:

21) SEO Moz.

22) SEMrush.

23) Yoast SEO.

24) Google Keyword Planner (Google AdWords).

25) SumoMe.

For Communication and Sales:

26) Google Drive.

27) Prezi.

28) Microsoft Suite.

29) HipChat.

For Customer Support:

30) Zendesk.

31) Social channels as customer support platform.

32) ChatBot Messengers.

For Email Marketing:

33) CampaignMonitor.

34) Mail Chimp/Convertkit/Aweber/Drip.

35) OptinMonstor.

Other Tools for the Digital Marketer in you:

  • Unbounce.
  • HelloBar.
  • Instapage.
  • Zapier.
  • Exotel.
  • Leadpages.

Even more, tools will be used by a professional Digital Marketer. However, the above-mentioned might be useful for you at this point in time.

If you like what you consumed for last 5 minutes Like and share my answer. This might help other people same as you.

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Lesson Posted on 12/10/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

What should I Learn To Become A Digital Marketer?

Vishnu

I am a Full-Time Trainer, an Online Entrepreneur, Digital Marketer, Blogger, Coach and Mentor with 10...

One line answer is to start blogging to learn Digital Marketing. And if you want to be an expert and also want a good ROI (Return on Investment: Your Time). Take Blogging as serious and Treat Blogging as Business from day one. i. Business Knowledge/Core Business Elements: Any Digital Marketing Expert... read more

One line answer is to start blogging to learn Digital Marketing.

And if you want to be an expert and also want a good ROI (Return on Investment: Your Time). Take Blogging as serious and Treat Blogging as Business from day one.

i. Business Knowledge/Core Business Elements:

Any Digital Marketing Expert or a newbie must have business knowledge.

An overview of how Business is run and the key elements of Business you are working to promote online/digital:

  1. The problem the Business is trying to solve.
  2. The target customers.
  3. The competitors.
  4. The value offerings to customer.

Next:

You have to understand more details on:

  • Who are Target Customers?
  • What are their pain points and how do they feel about problems
  • Where they hang out online [Facebook, Instagram, Pinterest, Twitter etc.]
  • What social channels they use on daily basis?
  • How much time they spent and at what time?
  • What is the customer behavior?
  • How big is there a problem? Do they care about the solution [do they pay for solution]?
  • Who are the competitors?
  • What content [value added information related to the customer problems you can offer]?
  • What keywords or what do they type in search engines related to the problem they face [Google and Bing]?

The skills you must have or learn to become Digital Marketer:

  • Sales skills [How to sell?].
  • Copy Writing [blog posts writing/email writing/ad copywriting on social media].
  • Research skills [about customers/competitors].
  • Analytical [ability to analyze the data and execute email and social campaigns better].
  • Basic Design Skills [Photoshop or knowledge of Design Tools, HTML etc.]
  • Content Development [develop Valuable content for customers].
  • Creative and Storytelling skills [to engage customers].

You must have Sales Approach [Online sales flow]:

  1. How to Get Noticed on Search Engines [Google/Bing]?
  2. How to Make Brand awareness [social media]?
  3. Creates an Interest with the audience about product/service offerings [content development/blog posts etc.]
  4. Educate the Products/Services [webinars, videos and podcasts etc.]
  5. Nurture and shows a social proof to Consider the Products/Services.
  6. Lead the users to buying persona.
  7. Finally, Converts the users to buy the product or Services.
  8. Retain the customers by promoting more value-added products/services.

Once, you understand the core business elements, key skills, and online sales approach.

Next Step:

Start Experimenting and Learn these skills by Blogging:

  • How to rank higher in Google/Bing Search Engines [Get noticed when user types about the product or service requirement on Google]?
  • How to make a brand awareness in social channels [Facebook, Twitter, Instagram etc.]?
  • How to write valuable content/information about product/services[ on websites/blog/video content on YouTube etc.] [For education or info about products/services]?
  • How to communicate with the customer over an email?
  • How to promote, re-target and retain the customers with social media and email marketing automation?

Some Great Free Tools that will help in your Digital Marketing Journey as a newbie are discussed here.

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Lesson Posted on 12/08/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Ranking Your Facebook Comments And Get Thousands Of Visitors

Digitech

We have 8 years of expertise in Digital Marketing. We teach SEO, Social Media Marketing, Search Engine...

Hello Everyone, Today I am going to show you How to Rank Your Facebook Comments on Big Pages. Step 1 : Comment on a big page in your niche. Add a hashtag in your comment to drive that traffic to your website. Step 2 : Right Click on the comment time and copy that URL. Which is your comment id. Step... read more

Hello Everyone, Today I am going to show you How to Rank Your Facebook Comments on Big Pages.

Step 1 :

Comment on a big page in your niche. Add a hashtag in your comment to drive that traffic to your website.

Step 2 :

Right Click on the comment time and copy that URL. Which is your comment id.

Step 3 :

Go to Leetshares.com paste your comment id in the comment liker tool. Wait for few seconds your comment will receive hundreds of likes within few seconds.

Send more likes to your comment until you reach top position then stop. Now people will naturally start to see your comment and they will start liking your comment as well as visit your website from there.

Note : Leetshares will charge $25/month. But this fees will completely negligible if you monitor this strategy properly.

Benefits : You can rank your comments anytime anywhere in facebook comment section. Share your thoughts below.

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Lesson Posted on 24/05/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Is it worth doing an online course on digital marketing in India?

Omkar N.

SEO Training WHY Extensive Ideas Academy? 1. The Course has been designed following World Class Course...

Extensive Ideas Academy’s Digital Marketing course brings one of the best Onlne Digital Marketing training in Rs 10,000 for the complete course. It comes with One to One Training format from Mr. Omkar Nath Nandi, he trained IITian’s in IIT kharagpur. Holding One of the Top Digital Marketing... read more

Extensive Ideas Academy’s Digital Marketing course brings one of the best Onlne Digital Marketing training in Rs 10,000 for the complete course. It comes with One to One Training format from Mr. Omkar Nath Nandi, he trained IITian’s in IIT kharagpur.

Holding One of the Top Digital Marketing Writers Position in Quora :
https://www.quora.com/topic/Digi...

Here is the detail of the course:

What are the Challenges in Digital Marketing?

Digital Marketing brings many challenges with it. But they can be easily won. The problems spread across following secluded areas of knowledge:

  • search engine optimization
  • social media marketing
  • pay per click marketing
  • digital analysis of businesses
  • competitive marketing based web placement
  • content marketing
  • video marketing
  • knowledge of extensive uses of seo and digital marketing tools

Students find it lucrative but after joining they find it to be more difficult that what they have presumed. It’s purely due to underestimation of the capacity of the knowledge they are going to learn. Now this problem can be solved if students come with proper preparation about the difficulties of digital marketing. Now after that, no long term courses are available currently in digital marketing, so growth in that are is also needed. As the country is moving towards the digitization knowledge of digital marketing can be an asset.

Now while working in this industry few things that come up as challenges are bringing a return on investment and holding rank in search and social media with the top placement of the web property. To solve this problem students need to keep studying and increase knowledge to the extent that they can solve any unforeseen and unexpected issue.

What are the different areas of Digital Marketing?

  • search engine optimization
  • social media marketing
  • pay per click marketing
  • digital analysis of businesses
  • competitive marketing based web placement
  • content marketing
  • video marketing
  • Affiliate marketing
  • Email Marketing
  • Audio Search Optimization
  • Coding Free Website Designing
  • landing Page Designing
  • Hosting Infrastructure Management

Who should enrol for this course?

Students to entrepreneurs anyone can join the course. As the world is fast changing and moulding towards the usage of digital technologies and improve reach and connectivity with digital marketing techniques learning of this science will always help every single person in any trade or business or educational area he works.

What are the Pre-requisite to joining digital marketing course?

A clear understanding of computer and internet is needed to learn and understand the science of digital marketing. No such fixed school or college degree is essential. But if you expect to work in any company then having a graduation degree is essential, it may be in any area. Engineers frustrated after working in different areas can also move to digital marketing and digital analysis world here they can explore much more and get far better payments as well.

Why Choose Us?

  • You get the state of the art environment for learning that comes with the ultra-modern atmosphere for taking the training.
  • The best faculty team selected from the Indian digital marketing industry
  • Course curriculum and all the modules are as per the latest requirement in the industry
  • Job assistance to every student after the successful completion of the course
  • We prepare you in such a way that you can also start your own business as well as get good placement.
  • Support for students even after the successful completion of the course.

Source: Best Digital marketing course in kolkata | Digital marketing institute

You can check with our course module here: Best Digital marketing course in kolkata | Digital marketing institute

We bring best online training in the cheapest cost on web.

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Lesson Posted on 13/05/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

How To Increase Facebook Page Reach Up To 100K Without Paying Anything

Alok K.

Digital Marketing Overview Search Engine Optimization Social Media Marketing Google Analytics Youtube...

Facebook is one of the most dynamic mediums for communication today. Apart from being a social media platform it has also grown up to become a giant platform for flourishing businesses. It is the largest association of distinct like-minded communities and today, acts as a huge stage to market and sell... read more

Facebook is one of the most dynamic mediums for communication today. Apart from being a social media platform it has also grown up to become a giant platform for flourishing businesses. It is the largest association of distinct like-minded communities and today, acts as a huge stage to market and sell your products and services online.Facebook paid Ads service is one of them.

If you have just bootstrapped your start-up and making a budget for something like Facebooks Ads seems like a tough task then this is the write up for you to understand how to increase facebook page reach without paying anything. But also ensure that you have to create a professional Facebook page.  Here are 10 steps that can help you get unbelievable REACH and ENGAGEMENT without spending a dime.

Step 1

Ground Work On How To Increase Facebook Page Reach By Creating Extra Profiles Or Account

how to increase facebook fan page reach,how to increase facebook page reach, how to increase facebook reach organically,

Does your mom or granny have a FB account? If not then create NOW- they will be your marketing managers. Also make some duplicate profiles of your team (my original account name is Alok, so I can create one with user name-“alok_social”.) You can make a pseudo profile with a pseudo name but be patient while using a pseudo account. You must also have enough information for recovery of the profile.

Step 2

Be Patient And Get Some Engagement On The Facebook Profiles

Be very active on these profiles and try to build a friend list as soon as possible. At least, you should have 5-10 such profiles (your online marketing managers).It is much better to use profiles having unique friend-lists and profiles from unique geographical location would also work better.

Step 3

Identify Niche Specific FB Groups and Join

Make a list of relevant groups where you can find your potential readers, prospects, clients, partners, customers, sellers, etc. Try to target groups with a larger number of members or followers so that you get maximum visibility. This will also help in positioning your brand well and penetrate the right market in short timer. This step is very important; you have to also keep an eye on the most active group. The activities on this group will help you to make strategies on how to increase facebook page reach.

Step 4

Get Engaged Like Anything For At least 2 weeks (Your First Stage of Marketing).

Try to identify the key members who are most active for a maximum time. Try building relationship with the admin (like, share and react to the Admin’s updates).

Step 5

Replicate In Your Team

Ask all your other teammates to do the same with their unique FB profiles (meant for marketing only), however, you all should be active with your original profiles also.

Step 6

Start Posting

Start sharing your posts gradually.Make sure that your posts are informative and add value to the group. Always craft a descriptor, which talks about a real problem(not just about the product you sell) and end it with a CALL TO ACTION.

Step 7

Tag people and Use Trending Hashtags  

If you want to go deep in to how to increase Facebook page reach, you must have clear understanding on hashtags. Ask your team to tag at least 20 unique people when they post.It will help to boost your reach.Use of hashtags will also boost your visibility and tagging your post will enhance the search ability.

Step 8

Make A Schedule- Teamwork Matters (team of 4 people)

So as to leverage on your skills on how to increase Facebook reach organically you have to press on team work. Let say you post something in the noon hour (the most ideal time to post on FB is 1pm -3pm).Ensure that one of your marketing managers hits a like in 4 hours. The second one leaves a comment(tag at least 20 people in the comment). Make sure that your comment adds value to the post, to the group and the people you tag.After 4-7 hours the third marketing guy can like the same comment and the post.Second day, the fourth marketing manager needs to add a valuable comment and tag people in the post and on the same day late evening hours he can like the comment.

Step 9

Repeat

Repeat the cycle twice a week (ensure that one of the cycles should be during the prime hours in weekend)

Timing does matter and the culture of following the cycles must be hard.Follow the cycle for 4 weeks. The process can give quicker results with a larger team of online marketing managers.

Step 10

Get More IPs

Use unique IP addresses for the marketing managers. Facebook is wary of such tactics but you are an entrepreneur looking for results so be a quiet professional and do your job. As better result can be churned from a team sitting at different geographical locations (using unique IPS)

The above 10 points are just a collection of rules.With the same rules and process, a bigger team with better management one can achieve up to 100 k Reach that too WITHOUT SPENDING A PENNY.

So if you are a startup and don’t have a budget to spend blindly, then it is time to do something with these brick and mortar rules and gets substantial lead and sales just in one month.

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Lesson Posted on 21/01/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training +1 Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training less

Digital Marketing Training - Important Modules

P Kalyan Chandra

I am an Independent Digital Marketing Consultant & Trainer with 7+ years experience in Digital Technology...

Digital Marketing Training Course Content: Introduction to Digital Marketing Traditional Marketing Vs Digital Marketing Emergence of Digital Marketing Impact of Digital Technologies, Social Media & Analytics in Marketing Importance of Digital Marketing in lead generation Inbound... read more

Digital Marketing Training

Course Content: 

  1. Introduction to Digital Marketing 
  • Traditional Marketing Vs Digital Marketing
  • Emergence of Digital Marketing
  • Impact of Digital Technologies, Social Media & Analytics in Marketing
  • Importance of Digital Marketing in lead generation
  • Inbound Marketing
  • B2C Marketing
  • B2B Marketing
  1. Website Planning & Content Strategy
  • Introduction to Websites
  • Domain registration
  • Website Hosting Basics
  • Types of Websites
  • One Page Website
  • Static Website
  • Dynamic Website
  • Portals
  • Open Source Content Management System
  • WordPress
  • Blogger
  • Plug-in & Widget Customization
  • Content  Planning & Structure
  • Content Strategy in Websites
  • Importance of Blog in Content marketing
  • Importance of Case Studies
  1. Search Engine Optimization
  • Introduction to Search Engines
  • Principle of Search Engine
  • On page Optimization
  • Robots.txt
  • Meta Tags
  • Image Tags
  • Internal Linking & HTML Sitemaps
  • XML Sitemaps
  • Off Page Optimization
  • Directory & Articles Submissions
  • Link Building Strategies
  • Article & Social bookmarking
  • Google Business Maps
  • Keyword Research
  • Google Sandbox
  • Google Algorithm
  • Panda, Penguin, Hummingbird & Mobilegeddon
  • Rich Snippets
  • Google Page Rank
  • Alexa Rank
  • Moz Rank
  • Black Hat SEO
  • Grey Hat SEO
  • White Hat SEO
  • Google Webmaster Tools / Google Search Console
  • Search Console Reports
  1. Social Media Marketing 
  • Introduction to Social Media
  • History of Social Media
  • Content Strategy in Social Media
  • Social Media Content Calendar
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Instagram
  • Pinterest
  • Slideshare
  • Facebook Paid Campaigns
  • Facebook Pixel
  • Facebook Remarketing
  • Twitter Paid Campaigns
  • Twitter Remarketing 
  1. Digital Analytics 
  • Introduction to Analytics
  • Search Analytics
  • Social Analytics
  • Web analytics
  • Google Analytics
  • Stat Counter
  1. Email Marketing 
  • Introduction to Email Marketing
  • Mailchimp
  • Creation of Email Lists
  • Creation of Email Templates
  • Email Blasting
  • Email Marketing Analytics & Reports
  1. Pay Per Click 
  • Introduction to Pay Per Click
  • Google Adwords
  • Keyword Planner
  • Search Network Campaign
  • Customization of MCPC, Daily Budget &  Ad Scheduler
  • Ad Extensions & Customization
  • Display Network  Campaign
  • Interests
  • Topics
  • Placements
  • Targeting Demography
  • Video campaigns
  • Creation of Audience lists
  • Remarketing
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