Search Engine Optimization (SEO) Training

Search Engine Optimization (SEO) is most important part of Digital Marketing. SEO helps User to make it reliable and for Crawler or Search Engine robots to make it understand. Search Engine Crawler doesn’t read any content Web page as a human can so we need to take care of Keyword density in our content.

There is no single Search Engine who will rank your Website or Web pages without any rules or principles on first page.

But the fact is Search Engine works on certain rules and regulation. If you follow those rule and regulations then it’s the high possibility that your website can rank on the top page for the particular keyword.

Understanding both the abilities and limitations of search engines allows you to properly build and format your content on a website in a way that search engines can digest. Without SEO, a website cannot be visible to search engines.

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Hello, If you are particular about Organic traffic from Search engine results page you can go ahead with SEO or If you would like to generate traffic to your website from multiple sources like Organic, PPC, Social Media and Email marketing Campaigns than complete digital marketing course is must to get clear insights of each and every topic. Hope your doubt got cleared :) read less

SEO techniques are classified into two broad categories:

• White Hat SEO: Techniques that search engines recommend as part of a good design.
• Black Hat SEO: Techniques that search engines do not approve and attempt to minimize the effect of website.

1. White Hat SEO:

White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Techniques:

• Relevant content.
• Good Quality Images.
• Quality and relevant backlinks.
• Good Spelling and Grammar.
• Proper usage of keywords.

2. Black Hat SEO:

Black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not follow search engines guidelines.

Techniques:

• Duplicate Content.
• Invisible text (Hidden Text).
• Keyword Stuffing.
• Links from sites with non relevant content.
• Cloaking (Content presented to the users is different from the one presented to the Search Engine crawlers).
• Article Spinning.

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1. What is a website?

Ans. It is set of hosted webpages which gets served in browser with a domain name.
Each website has its own unique name called domain name, and a hosting space on hosting server to store the webpages.

2. What is a keyword?

Ans. The search term/query we enter into the search engine for searching something is called a keyword. Different keywords have different monthly search volume and competition.

3. What is keyword density?

Ans. Keyword density is how many times a keyword appears in a article/content .e.g. if a keyword appears 3 times in 100 word article then its density is 3%. Keyword research can be done using keyword research tools and most popular is google keyword planner. You need a gmail email id to access this tool. https://adwords.google.co.in/KeywordPlanner. The other keyword research tools are www.wordtracker.com, http://tools.seobook.com/keyword-tools/

4. Blackhat SEO is SEO practices and tactics done not as per search engine guidelines to inflate the search engine rankings. E.g. keyword stuffing, doorway pages, cloaking.

5. The Search Engine Result page (SERP) for any keyword/query displays list of websites, where each entry of the list consists of title, url and meta description (or a piece of content sometimes).

6. Onpage SEO is the changes we make on the website for the SEO purpose. Following are the changes we can make in the website for the SEO purpose.

7. Title tag is a html tag to be entered in the code of the webpage in the section. It can be of around 66 characters. You have to make a meaningful sentence containing keywords in the title and having brand name or business name at the end. e.g. Manufacture of plastic containers, Niranjan Plastics.

8. Meta description is a html meta tag to be entered in the section of the webpage. It can be of around 166 characters. Make meaningful sentence containing keywords for the meta description.

9. Meta keywords are html meta tag where you can enter few of your targeted keywords for the page. Search engines do not use these as a ranking factor. You can view source code of a webpage by pressing CTRL and U simultaneously while viewing a webpage in the browser.

10. Image optimization:
1. Image file name should be relevant to the image an in lieu of space you should use hyphen (-).
e.g. plastic-container.jpg.
2. Image should be given a proper and relevant alt tag in html code describing the image.
 
11. URL renaming and rewriting: URL of a webpage should be SEO friendly containing keywords where ever possible. E.g: Suppose there are 3 products on the website having the webpage name as:
1. product1.html
2. product2.html
3. product3.html
These pages/urls can be given relevant product name as:
1. narrow-mouth-jerry-cans.html
2. open-top-round-drums.html
3. narrow-mouth-round-drums.html
Instead of space you have to use hypen(-) in the file name as shown above.

12. URL rewriting is creating seo friendly urls same as above at server end without actually renaming the file name of the webpages.

13. Anchor text: Anchor Text is the visible, clickable text in a hyperlink.
e.g. Blogging tips. In the phrase “Blogging tips” is anchor text and when you click on it, it will go to the website www.blogtraffictips.net

14. Heading tag: The tags are used to define HTML headings.

15. What is pagerank?

Ans. Pagerank is a rank given by Google between 0 to 10 to a webpage based on quality and quantity of the inbound links to the webpage. Higher the pagerank better for its ranking in search engines. You can check pagerank of a url by online tool or browser addon.
e.g. http://www.prchecker.info/check_page_rank.php

16. Robots.txt: Robots.txt is a text file webmasters create to instruct search engine robots, how to crawl and index pages on their website.
A example of a typical robots.txt file
User-agent: *
Disallow:
Here first line allows all search engines to crawl the website
Second line does not disallow any url from crawling.
Disallow: /products.html
The above line will block the page products.html from crawling.

17. Sitemap: A sitemap is a list of pages of a web site accessible to crawlers or users.
XML sitemaps are used to submit to search engines. You can submit xml sitemap using webmaster tools. You can create and download XML sitemap at website https://www.xml-sitemaps.com

18. 404 error: The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the server. This means that the webpage is not present or you have typed url incorrectly. When 404 errors occurs it can be redirected to some other webpage.

19. 301/302 redirect: Status 301 means that the resource (webpage or website) is moved permanently to a new location. Status 302 means that the resource is temporarily located somewhere else.

20. How to register a site/domain name and host?

Ans. You can book domain name through a domain registrar company/website. You need to search for the domain name you want and can book it for one year or more
You can book hosting webspace as per your requirement through hosting provider companies

21. Alexa report: The free alexa report about a website gives you its popularity, its alexa rank based on traffic, audience geography, visitors engagement, top keywords from search engines, its inbound links, audience demographics and more. Paid version will give more details.

source:my blog - Blogging tips

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Understanding the meaning of SEO - Search Engine Optimization

Search Engine Optimization is the process of getting quality traffic to your website through search engines' organic results. These results are also termed as "natural" or "unpaid" results. In today's scenario, the whole SEO process encompasses technical, non-technical, and creative tactics to improve your website visibility in search engines, building trust to drive traffic, increasing awareness and can hence boost its profits.

Before going ahead of performing SEO marketing for your business website, you should have know 3 types of SEO tactics:

White Hat SEO Techniques: This technique comprises of all the tactics and methods follow search engines' guidelines. White hat SEO techniques includes content development, website optimization, link acquisition and out-reach. White hat SEO may be slow in bringing your rankings, but it has lasting growth in SERP.

Black Hat SEO Techniques: The name describe itself. All those techniques that violates the search engines' guidlines and exploit the weakness of SEs' algorithm for higher websites' ranking. Experience SEO won't recommend you to follow these techniques. Black hat SEO techniques include cloaking, hidding text, hidden links, keyword stuffing, link spamming and more. This techqniues may give you fast results but not remain last long in comparison to white hat.

Gray Hat SEO Techniques: This technique is the combination of both, white hat and black seo techniques. While using this techniuqe, SEO professionals transforms the black method to white, where search engine algorithms feels complying and abide by their guidelines.

Now, you know and understand the 3 SEO tactics. You should decide which method you choose for your website. Hire a professional trainer who can teach you and give you in-depth SEO training.

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If you want to improve ranking of your website in search results, hire a SEO consultant. Your site will have more traffic thus, higher conversions and profit.

Do you find that your website is not visible on the first page of search results on Google, Yahoo or Bing? If yes, then there are chances that your prospective clients do not even know that your site exists. By improving the visibility of search engines, you can improve traffic to your site that can help in increasing awareness of your brand and greater profits.

How about if you do not have sufficient time and necessary expertise to improve your website ranking in search engines? It is smart decision to hire an experienced SEO consultant who can help your online business attain greater heights of success.

1. Ask about the list of past and present clients: A trustworthy consultant is the one who can share the list of previous and current clients along with their contact details. These references will enable you to understand if the consultant you have chosen is a good one and can help with effective SEO strategies. Though the clients might not show specific analytics, they might tell you if they had positive impact on search rankings that has helped them with higher conversions, sales and ultimately profit margin.

2. Improve the ranking of your site in search engines: Just like other places, your SEO consultant in London should be able to explain in details about effective strategies that they will use to boost your site’s ranking in search engines and the time it will take to accomplish the objectives of SEO campaign. The proposal should consist of an initial technical assessment of the website to sort out any problems that might be the reason for bad search engine ranking like error web pages and broken links. Consultants need to provide "on page" optimization that allows you to make your website search engine friendly. It will help in improving the URL and internal linking structure of your website, together with developing headings, tags and web page titles. Don’t forget to ask the consultant if they offer "off page" SEO strategies to improve the awareness of content on other websites through blogs, press releases and social media platforms.

3. Follow the guidelines of search engines: You obviously want your SEO expert to abide by the rules of Google that specifically disallow 12 common SEO tricks that consist of automatically generating spammy content and adding meaningless links and hidden text. If the consultant follows to follow those guidelines, your website could downgrade to low search results ranking or Google might ban it from search results.

4. Enquire if they guarantee about top ranking of your site: Though it is something next to impossible for guarantying number-one ranking of your website on search engines. There are some unprofessional SEO consultants who give such guarantees. Make sure you know that Google, Bing and Yahoo can only improve the ranking of your website in search results.

5. Select an experienced consultant for better search results: It is extremely important to rank your website on top in search results. This will help you draw attention of potential clients towards your website and of course, business. Obviously, you want to hire a SEO expert who has proper knowledge in local SEO services and strategies. If your site is optimized for local SEO, it should be visible when any user is searching for most relevant keywords related to your business. For that, SEO experts need to add the city and state of your business to meta descriptions and title tags of your website. This will enable your website to get listed in Google, Yahoo and Bing’s local listings that are online directories fulfilling the requirements of a specific area.

You need to understand that when parting ways, the consultant of a reputed SEO agency in London will not modify or remove any content already added or optimized. Ask the consultant if they have any fees for early termination of the agreement. If so, request them to specify it clearly in the contract.

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If you just started an Online Business or thinking of one. Soon or later you worry about Productivity, Progress, and minimum Resources at your disposal to help to do things fast.

You will be demotivated and doubts crap in on your abilities. You feel lonely and one man short, You will identify some skills missing in you such as to produce great designs, implementing digital marketing campaigns on time or you have little knowledge on SEO etc.

But here’s the kicker: You are not alone.

You do not have to worry for any of the situations mentioned above as you have equal access to following tools for free same as the big companies have.

So, try these internet business tools or software tools specially designed for people like you and me to get things done fast and perform better. 

Keep believing in yourself. You started this entrepreneurial journey for a reason [solving problems of others].

Keep reading to find the magical free tools that simplify your daily work to a great extent.

To simplify, I decided to break down the tools used in a startup set up below for your reference:

1. Design and Graphics.

2. Multimedia.

3. Customer Support.

4. Social Media Management.

5. Productive Tools.

6. Communication.

7. Online Research and Survey.

8. Content Marketing.

9. SEO Tools.

10. Sales and Marketing.

Below are 40 free online tools that I am using in my startup you too can master them and improve your skill set and productivity. You might be familiar with some of these tools but still, they are simply too good to ignore in a startup or Digital Marketer Career.

 40 Free Internet Business Tools for Digital Marketers and Small Business Owners:

1. Design and Multimedia:

• Canva
• PiktoChart
• Pablo
• Adobe Suite
• Pixabay/Unsplash
• Freepik
• Powtoon
• Fotolia

2. Website or CMS:

• WordPress
• Wix
• Instapage
• Shopify

3. Project Management and Collaboration:

• Trello
• Evernote
• Slack
• Asana 

4. Social Media Management:

• Hootsuite
• Buffer
• Google Analytics
• SocialPilot

5. Online Survey and Research:

• SurveyMonkey
• Google Forms
• Quora
• Grammarly

6. SEO Tools:

• SEO Moz
• SEMrush
• Yoast SEO
• Google Keyword Planner (Google AdWords)
• SumoMe

7. Communication and Sales:

• Google Drive
• Prezi
• Microsoft Suite
• HipChat

8. Customer Support:

• Zendesk and
• social channels as customer support platform
• ChatBot Messengers

9. Email Marketing:

• CampaignMonitor
• Mail Chimp
• Fiddle
• OptinChat

There are so many other tools which are available for free and are a great help to Digital Marketers like you.

What next?

Now, you need to take some time out and try the tools to experience the benefits of each one.

As you grow your business and start building customers and team you need to focus on investing time and money in various other tools such as Traffic analyzers, Web optimizations, Facebook traffic tools, Twitter ad campaign tools, Lead generations and Conversion tools, AB Testing and social media analytics tools.

All these tools will double or triple your business when used in combination.

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1. Getting Started: Know Yourself, discover, organize and plan your digital marketing requirements, skills, resources and the importance of seriousness, taking actions and executing and applying the learning by reading industry specific blogs and following influencers.

2. Digital Marketing Opportunities: Digital marketing is very dynamic and you have to be updated and keep reading every day and practice what you read and learn and always experiment. Blogging is a good way to master this skill on your own.

3. Hosting, Servers and Domain Names: You might be interacting with your digital marketing team, developers and designers on daily basis as part of your job or work. Speed and user experience matters for business success. Website performance and all your digital efforts will be fruitful if you have good user experience websites without downtime. So you need to understand what your collaborative team is working on and help them by giving inputs and get what you need from them.

4. A bit of Technology is what all you need: You need to write blogs or proof read and submit blog posts, so you need to understand WordPress. It’s easy and anyone who do not have technical skills also can setup a WordPress website in quick time and write blog posts. More on WordPress: WordPress themes, plug-in, and tools for better digital marketer and outperform competitors or be an expert should discover best tools and plug-ins.

5. Understanding Client requirements and Overall Business Requirements and purpose of Digital marketing for client Business. It is important for a Digital marketer to understand overall business, target users and their problems and pain points and business goals, mission, and branding etc. spend some time with your entrepreneur friends to know more on Business skills and business requirements which will be useful for you in the long run.

6. Market research and Keyword Planning: Targeting right keywords that are non-competitive and have more search results a must and starting point for a Digital marketer if you are just starting up in a competitive market.

7. Search Engine Optimization: Understand the importance of organic growth and best website traffic route for clients optimize your search engine presence through on-site and off-site activities, optimize your website UX and design, and execute SEO best practices.

8. Search Engine Marketing: Best practice of a Digital marketer is to drive traffic to a website from all channels and from all available options. It is good to invest some money as an organization to get some traffic, brand awareness, and generate leads via paid advertising. Google is the best place to start and earn results for your clients or an organization.

9. Social Media Marketing: Facebook ads and other social channels are important in your digital marketing strategy. Brand Awareness, User Education, Engagement and Building Communities is possible with Social channels. Bonus: Instagram and Pinterest are growing their user base and coming up with best options for Digital marketers to get good returns on their digital marketing efforts so try these social channels apart from Facebook and Linked In. Youtube is certainly gaining popularity and now the second most searched channel after Facebook. This is simply due to Video Content Consumption by internet users.

10. Know App Store Optimization for App based companies and organizations:
Designing and Copy Writing is important for a Digital marketer. Your digital marketing efforts will depend upon how well you present your message to users in a simple and clear way. Learn design and copywriting skills and how to send messages and communicate with your users via e-mail, Whatsapp, Facebook posts, marketing materials such as flyers etc will be covered.

11. Email Marketing Email is an effective marketing channel and best source for every organization or an individual especially when you focus more on conversion and retention stage of the customer journey. Having your own email list and loyal fans is the best assets you will have. Know how to create and execute email campaigns, and measure the results.

12. Measure and Optimize Website Traffic and User Behavioral Patterns with Google Analytics:
Lead Generation For Business Online Sales Funnel with Brand awareness, nurturing users and generating leads online and converting them into sales by creating landing pages will be important in your growth as Marketer.

13. Content Marketing: Content creation and Content Marketing, second most important after you find the customer pain points you should focus on content that solves your customer pain points.

14. Making Money Online & Blogging: Options and ways to make money online have to be experienced.
Selecting Profitable Business for side income, Online Training courses, and Freelance Projects is vital rather than simply starting any business.

15. Understand how to find Quotes, Images and Blog Post Ideas and Social Media Posts creation using Canva, Quora and other platforms and resources.

16. Come up with Digital marketing Strategy and how to implement and how effectively you can promote your digital marketing efforts.

17. Affiliate Marketing: Making money online or creating affiliate programs or referral programs as part of you Digital marketing learning.

18. How to build influencers and PR list for better results: Discover How to get media exposure and free publicity for your clients or organization.

19. How to create viral videos and posts experience with case studies.

20. Understand how to schedule and create Digital Marketing plans weekly and 3 month plan for better Results
getting most out of your Digital marketing team and how to coordinate with team members and developers and designers, using tools, productivity tools, email communications.

21. How to think and act like a Boss or as a Business person. Digital Marketing team is a startup in a startup environment where you work with everyone and help run business better way by providing the most important fuel for organization the sales.

22. If possible focus on Setting up an Online Business from scratch with an investment of not more than Rs 10,000. You can start one absolutely with this amount.

23. Digital Marketing Tools used by industry leaders and professional for Digital Marketing and beyond can be found on Buffer and Hubspot Blogs.

24. Start a blog and Combine all and learn one at a time perfectly. Most importantly take actions and implement what you read and learn from blogs, the Internet, and Youtube.

25. Conclusion:
Take action and read more industry specific blogs and implement what you learn by starting a blog.

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