Search Engine Optimization (SEO) Training Updates

What is Quality Score?

Quality Score is Google's rating that is provided from1 to 10 Quality for each keyword in your account. Conventionally, new keywords get a null quality score. As you run your ads, based on your keywords performance data you may see changes in your quality score.

Three factors that regulate your quality score depends are detailed below:
1. Your expected clickthrough rate
2. The relevancy of your text ad.
3. Landing page and user experience along with AdWords historical account performance

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Search Engine Optimization (SEO) is most important part of Digital Marketing. SEO helps User to make it reliable and for Crawler or Search Engine robots to make it understand. Search Engine Crawler doesn’t read any content Web page as a human can so we need to take care of Keyword density in our content.

There is no single Search Engine who will rank your Website or Web pages without any rules or principles on first page.

But the fact is Search Engine works on certain rules and regulation. If you follow those rule and regulations then it’s the high possibility that your website can rank on the top page for the particular keyword.

Understanding both the abilities and limitations of search engines allows you to properly build and format your content on a website in a way that search engines can digest. Without SEO, a website cannot be visible to search engines.

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Hello, If you are particular about Organic traffic from Search engine results page you can go ahead with SEO or If you would like to generate traffic to your website from multiple sources like Organic, PPC, Social Media and Email marketing Campaigns than complete digital marketing course is must to get clear insights of each and every topic. Hope your doubt got cleared :) read less

SEO techniques are classified into two broad categories:

• White Hat SEO: Techniques that search engines recommend as part of a good design.
• Black Hat SEO: Techniques that search engines do not approve and attempt to minimize the effect of website.

1. White Hat SEO:

White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Techniques:

• Relevant content.
• Good Quality Images.
• Quality and relevant backlinks.
• Good Spelling and Grammar.
• Proper usage of keywords.

2. Black Hat SEO:

Black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not follow search engines guidelines.

Techniques:

• Duplicate Content.
• Invisible text (Hidden Text).
• Keyword Stuffing.
• Links from sites with non relevant content.
• Cloaking (Content presented to the users is different from the one presented to the Search Engine crawlers).
• Article Spinning.

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1. What is a website?

Ans. It is set of hosted webpages which gets served in browser with a domain name.
Each website has its own unique name called domain name, and a hosting space on hosting server to store the webpages.

2. What is a keyword?

Ans. The search term/query we enter into the search engine for searching something is called a keyword. Different keywords have different monthly search volume and competition.

3. What is keyword density?

Ans. Keyword density is how many times a keyword appears in a article/content .e.g. if a keyword appears 3 times in 100 word article then its density is 3%. Keyword research can be done using keyword research tools and most popular is google keyword planner. You need a gmail email id to access this tool. https://adwords.google.co.in/KeywordPlanner. The other keyword research tools are www.wordtracker.com, http://tools.seobook.com/keyword-tools/

4. Blackhat SEO is SEO practices and tactics done not as per search engine guidelines to inflate the search engine rankings. E.g. keyword stuffing, doorway pages, cloaking.

5. The Search Engine Result page (SERP) for any keyword/query displays list of websites, where each entry of the list consists of title, url and meta description (or a piece of content sometimes).

6. Onpage SEO is the changes we make on the website for the SEO purpose. Following are the changes we can make in the website for the SEO purpose.

7. Title tag is a html tag to be entered in the code of the webpage in the section. It can be of around 66 characters. You have to make a meaningful sentence containing keywords in the title and having brand name or business name at the end. e.g. Manufacture of plastic containers, Niranjan Plastics.

8. Meta description is a html meta tag to be entered in the section of the webpage. It can be of around 166 characters. Make meaningful sentence containing keywords for the meta description.

9. Meta keywords are html meta tag where you can enter few of your targeted keywords for the page. Search engines do not use these as a ranking factor. You can view source code of a webpage by pressing CTRL and U simultaneously while viewing a webpage in the browser.

10. Image optimization:
1. Image file name should be relevant to the image an in lieu of space you should use hyphen (-).
e.g. plastic-container.jpg.
2. Image should be given a proper and relevant alt tag in html code describing the image.
 
11. URL renaming and rewriting: URL of a webpage should be SEO friendly containing keywords where ever possible. E.g: Suppose there are 3 products on the website having the webpage name as:
1. product1.html
2. product2.html
3. product3.html
These pages/urls can be given relevant product name as:
1. narrow-mouth-jerry-cans.html
2. open-top-round-drums.html
3. narrow-mouth-round-drums.html
Instead of space you have to use hypen(-) in the file name as shown above.

12. URL rewriting is creating seo friendly urls same as above at server end without actually renaming the file name of the webpages.

13. Anchor text: Anchor Text is the visible, clickable text in a hyperlink.
e.g. Blogging tips. In the phrase “Blogging tips” is anchor text and when you click on it, it will go to the website www.blogtraffictips.net

14. Heading tag: The tags are used to define HTML headings.

15. What is pagerank?

Ans. Pagerank is a rank given by Google between 0 to 10 to a webpage based on quality and quantity of the inbound links to the webpage. Higher the pagerank better for its ranking in search engines. You can check pagerank of a url by online tool or browser addon.
e.g. http://www.prchecker.info/check_page_rank.php

16. Robots.txt: Robots.txt is a text file webmasters create to instruct search engine robots, how to crawl and index pages on their website.
A example of a typical robots.txt file
User-agent: *
Disallow:
Here first line allows all search engines to crawl the website
Second line does not disallow any url from crawling.
Disallow: /products.html
The above line will block the page products.html from crawling.

17. Sitemap: A sitemap is a list of pages of a web site accessible to crawlers or users.
XML sitemaps are used to submit to search engines. You can submit xml sitemap using webmaster tools. You can create and download XML sitemap at website https://www.xml-sitemaps.com

18. 404 error: The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the server. This means that the webpage is not present or you have typed url incorrectly. When 404 errors occurs it can be redirected to some other webpage.

19. 301/302 redirect: Status 301 means that the resource (webpage or website) is moved permanently to a new location. Status 302 means that the resource is temporarily located somewhere else.

20. How to register a site/domain name and host?

Ans. You can book domain name through a domain registrar company/website. You need to search for the domain name you want and can book it for one year or more
You can book hosting webspace as per your requirement through hosting provider companies

21. Alexa report: The free alexa report about a website gives you its popularity, its alexa rank based on traffic, audience geography, visitors engagement, top keywords from search engines, its inbound links, audience demographics and more. Paid version will give more details.

source:my blog - Blogging tips

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Understanding the meaning of SEO - Search Engine Optimization

Search Engine Optimization is the process of getting quality traffic to your website through search engines' organic results. These results are also termed as "natural" or "unpaid" results. In today's scenario, the whole SEO process encompasses technical, non-technical, and creative tactics to improve your website visibility in search engines, building trust to drive traffic, increasing awareness and can hence boost its profits.

Before going ahead of performing SEO marketing for your business website, you should have know 3 types of SEO tactics:

White Hat SEO Techniques: This technique comprises of all the tactics and methods follow search engines' guidelines. White hat SEO techniques includes content development, website optimization, link acquisition and out-reach. White hat SEO may be slow in bringing your rankings, but it has lasting growth in SERP.

Black Hat SEO Techniques: The name describe itself. All those techniques that violates the search engines' guidlines and exploit the weakness of SEs' algorithm for higher websites' ranking. Experience SEO won't recommend you to follow these techniques. Black hat SEO techniques include cloaking, hidding text, hidden links, keyword stuffing, link spamming and more. This techqniues may give you fast results but not remain last long in comparison to white hat.

Gray Hat SEO Techniques: This technique is the combination of both, white hat and black seo techniques. While using this techniuqe, SEO professionals transforms the black method to white, where search engine algorithms feels complying and abide by their guidelines.

Now, you know and understand the 3 SEO tactics. You should decide which method you choose for your website. Hire a professional trainer who can teach you and give you in-depth SEO training.

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If you want to improve ranking of your website in search results, hire a SEO consultant. Your site will have more traffic thus, higher conversions and profit.

Do you find that your website is not visible on the first page of search results on Google, Yahoo or Bing? If yes, then there are chances that your prospective clients do not even know that your site exists. By improving the visibility of search engines, you can improve traffic to your site that can help in increasing awareness of your brand and greater profits.

How about if you do not have sufficient time and necessary expertise to improve your website ranking in search engines? It is smart decision to hire an experienced SEO consultant who can help your online business attain greater heights of success.

1. Ask about the list of past and present clients: A trustworthy consultant is the one who can share the list of previous and current clients along with their contact details. These references will enable you to understand if the consultant you have chosen is a good one and can help with effective SEO strategies. Though the clients might not show specific analytics, they might tell you if they had positive impact on search rankings that has helped them with higher conversions, sales and ultimately profit margin.

2. Improve the ranking of your site in search engines: Just like other places, your SEO consultant in London should be able to explain in details about effective strategies that they will use to boost your site’s ranking in search engines and the time it will take to accomplish the objectives of SEO campaign. The proposal should consist of an initial technical assessment of the website to sort out any problems that might be the reason for bad search engine ranking like error web pages and broken links. Consultants need to provide "on page" optimization that allows you to make your website search engine friendly. It will help in improving the URL and internal linking structure of your website, together with developing headings, tags and web page titles. Don’t forget to ask the consultant if they offer "off page" SEO strategies to improve the awareness of content on other websites through blogs, press releases and social media platforms.

3. Follow the guidelines of search engines: You obviously want your SEO expert to abide by the rules of Google that specifically disallow 12 common SEO tricks that consist of automatically generating spammy content and adding meaningless links and hidden text. If the consultant follows to follow those guidelines, your website could downgrade to low search results ranking or Google might ban it from search results.

4. Enquire if they guarantee about top ranking of your site: Though it is something next to impossible for guarantying number-one ranking of your website on search engines. There are some unprofessional SEO consultants who give such guarantees. Make sure you know that Google, Bing and Yahoo can only improve the ranking of your website in search results.

5. Select an experienced consultant for better search results: It is extremely important to rank your website on top in search results. This will help you draw attention of potential clients towards your website and of course, business. Obviously, you want to hire a SEO expert who has proper knowledge in local SEO services and strategies. If your site is optimized for local SEO, it should be visible when any user is searching for most relevant keywords related to your business. For that, SEO experts need to add the city and state of your business to meta descriptions and title tags of your website. This will enable your website to get listed in Google, Yahoo and Bing’s local listings that are online directories fulfilling the requirements of a specific area.

You need to understand that when parting ways, the consultant of a reputed SEO agency in London will not modify or remove any content already added or optimized. Ask the consultant if they have any fees for early termination of the agreement. If so, request them to specify it clearly in the contract.

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