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Lesson Posted on 02 May Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training +1 Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training less

Basic of Digital Marketing - Lesson 1

Rahul Rai

We all remember our first camera, whether it was digital, 35mm or Polaroid. But we might not remember...

What is a DM Tutorial Digital Marketing Tutorial can be understood as a well-customized Digital Marketing & Analytics training program that helps professionals, entrepreneurs and corporations learn all the components of Digital Marketing to their advantages. Online Digital Marketing training... read more

What is a DM Tutorial

  • Digital Marketing Tutorial can be understood as a well-customized Digital Marketing & Analytics training program that helps professionals, entrepreneurs and corporations learn all the components of Digital Marketing to their advantages.
  • Online Digital Marketing training programs are run by Google & Microsoft certified trainers that not only enlightens you about DM but also empower you run DM campaigns that are as per market trend and result driven.
  • Digital Marketing helps DM professionals learn DM skills that are pertinent to industry and hence helps them enjoy better DM career opportunities.

Digital Marketing Tutorial incorporates different components and you can enroll for those as per your specific requirements.  

Components of a Digital Marketing Tutorial 

1. SEO Tutorial

Digital Marketing Tutorial

SEO  Tutorial

Through SEO course, you can learn how to get traffic from the free, paid, editorial, organic, or natural search result pages of the search engines.

SEO is the name given to the practices that endeavors to enhance search engine rankings of websites and WebPages. SEO incorporates practices that may target all kinds of searches including local search, organic search, image search, news search and video search engines. By utilizing a sound SEO methodology, you will enable your site to position higher in SERPs in the buying process or when prospects search for something related to your site.

What SEO Tutorial includes

  1. History of Search & Introduction to SEO
  2. On page best practices
  3. keyword research and competitive analysis
  4. SEO friendly design and architecture
  5. Technical website optimization
  6. Link building
  7. Social, local, Mobile (SoLoMo) SEO strategies
  8. SEO site audit
  9. Algorithm updates
  10. SEO Tracking
  11. The Future of SEO
  12. SEO Career paths

2. Social Media Marketing Tutorial

digital marketing tutorial

Social Media Marketing Tutorial

The booming prevalence of Social networks has turned Social Media Marketing into word-of-mouth marketing, which is must to ensure the effective online branding of E-businesses.

Motivating individuals to interact with you online in the social field helps you spread the news about what your business stands for, and how it is different from your competitors. According to most of the Digital Marketing Tutorial PDFs, a digital marketing strategy that adeptly integrates its Social Media Marketing with SEO guarantees better online presence for the business.

  • Officially, SMO and SEO belong to two different teams, yet Social Media Advertisers should be more educated on the SEO strategist’s motivation, so that the SEO technique can run as an inseparable unit with brand promotion on social networks.
  • SEO strategists too need to know how to function with Social Media Advertisers keeping in mind the end goal to get the social signs it needs to ensure their organization positions high in online searches.

 

Digital Marketing Course by Digital Vidya

 

Learn How to start social media marketing

  1. Choose your social network
  2. Fill your profile details accurately, making sure to stack in your keywords
  3. Find your social voice and tone
  4. Pick your posting technique – how regularly, when, and what sort of substance
  5. Analyze and test your social media strategy and outcomes
  6. Automate and engage audiences

Optimizing your social media marketing campaign for mobiles and emphasizing on human experiences are another important tips included in SMM tutorial.

What Social media marketing tutorial includes-

  1. Why care about Social Media
  2. Demystifying community building on Facebook
  3. Creating Social media marketing strategy
  4. Using Social media for B2B Lead generation and personal branding
  5. Measuring ROI of Social media campaigns 

3. Content Marketing Tutorial

Digital Marketing Tutorial

Content Marketing Tutorial

Content marketing focuses on making and promoting important, applicable, and steady content to draw in and retain your target audiences. Content, as an important type of digital marketing practice, influences prospects, drives traffic, ensures conversions and boost sales. 

Different channels covered in Content Marketing Tutorial are-

  • Blogs
  • Online journals
  • Podcasts
  • Social Media Sites
  • Video
  • Article Sites, etc.

Content Marketing Tutorial Goals-

Content is one of the most important factors that play most significant role in all digital marketing strategies and some of the content marketing goals are

  • Brand awareness
  • Engagement
  • Lead generation
  • Lead nurturing
  • Sales
  • Customer evangelism
  • Customer retention and loyalty
  • Up-selling and cross-selling, etc.

Along with these content marketing goals, there can be goals of your audiences that the tutorial will help you learn how to identify before creating content for them. 

Learn how to start content marketing-

  1. First, you need to know the reason behind starting content marketing, as realizing reason and intention behind a content marketing campaign is critical for its success.
  2. Then, you need to pay heed upon clients and prospects you need. Know how your prospects “act”, what they need, and how they will utilize your content.
  3. Now, it is the right time to organize your content and look at the best content channels and related formats. You need to know the diverse content formats and channels your target people utilize.
  4. You need to ensure that your content is engaging. It is important to align your content as per the sorts of channels you think that it will be best gotten by your audiences.
  5. Now, it is the right time to ensure that the content is found and consumed. Do promotion and involve in engaging your audience.
  6. You need to attempt diverse sorts of content, check analytics, and continuously adapt as per the latest trends.
  7. Finally, you need to test and measure the success of your content marketing and optimize it consistently.

“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.– Amrita Sahasrabudhe, Strategic Marketing Leader 

4. Email Marketing Tutorial

Digital Marketing Tutorial

Email Marketing Tutorial

In its broadest sense, Email marketing incorporates each email sent to a customer or potential customer. Email marketing typically includes utilizing email to ask for business, send ads, or request deals.

Any email correspondence can be considered as email marketing on the off chance that it ensures brand recognition and trust building. Email marketing tutorial helps you learn how to keep up an email list that has been segmented as per a few variables including spending habits, response time, user’s likes and dislikes, etc. Some of the most useful email-marketing tools are MailChimp, Constant Contact, and My Emma.

Channels of Email Marketing covered in Email Marketing Tutorial-

  1. Email newsletter
  2. Dedicated Emails
  3. Digests
  4. Sponsorship Emails
  5. Lead Nurturing
  6. Transactional Emails

Email Marketing Tutorial Syllabus-

  • How to ensure deliverability of your emails
  • How to create effective Email Content
  • Learn to acquire customers using Email Marketing
  • Effectively using creative in Email communication
  • Nurturing and automation
  • Resources to situational analysis and progressive updates 

5. Mobile Marketing Tutorial

Digital Marketing Tutorial Mobile Marketing

Mobile Marketing Tutorial

According to best Digital Marketing Tutorials, in this Smartphone era, mobile marketing is one of the most conversion oriented marketing channels. It lets you target customers with personalized, time and location sensitive promotions that advertize your products and services. 

Mobile Marketing Tutorial covers-

  • SMS messaging (text messaging), which is one of the most common mobile marketing delivery channels. Know here how to do SMS marketing.
  • Search engine marketing that comes second and display-based campaigns that come third as top SMS marketing channels.
  • Location-based Service (LBS), which helps you target customers as per their location by sending marketing messages.
  • Augmented reality mobile campaigns, which help you promote your business and product through location-specific information that overlays users’ phone display.
  • 2D barcodes that scan vertically and horizontally with equal competency and helps you include more information. A mobile user scans the barcodes to access related information.
  • GPS messaging, which helps you send location-specific messages that the user automatically picks up when he comes in that geolocation range. 

 

Digital Marketing Course by Digital Vidya

 

Learn different ways to Drive Conversions via Mobile Marketing

  • Optimize for micro-moments
  • Use QR codes to streamline user experience
  • Use Hyperlocal marketing
  • Use SMS marketing 

6. PPC Digital Marketing Tutorial

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Lesson Posted on 26 Apr Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Digital Marketing Training +1 Functional Training/Internet & Digital Media less

5 Tips To Improve Your Google PPC Ads Quality Score

Vishnu Nair

I truly appreciate your effort and interest towards learning Digital Marketing. Don't worry about where...

What is Quality Score? Quality Score is Google's rating that is provided from1 to 10 Quality for each keyword in your account. Conventionally, new keywords get a null quality score. As you run your ads, based on your keywords performance data you may see changes in your quality score. Three factors... read more

What is Quality Score?

Quality Score is Google's rating that is provided from1 to 10 Quality for each keyword in your account. Conventionally, new keywords get a null quality score. As you run your ads, based on your keywords performance data you may see changes in your quality score.

Three factors that regulate your quality score depends are detailed below:
1. Your expected clickthrough rate
2. The relevancy of your text ad.
3. Landing page and user experience along with AdWords historical account performance

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Lesson Posted on 24 Jan Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

Why Seo Is An Important Aspect Of Modern Marketing Tactics?

Tapu G.

I have 5 years of experiences in IT field. I do teach various school and college label subjects specially...

Search Engine Optimization (SEO) is most important part of Digital Marketing. SEO helps User to make it reliable and for Crawler or Search Engine robots to make it understand. Search Engine Crawler doesn’t read any content Web page as a human can so we need to take care of Keyword density in our... read more

Search Engine Optimization (SEO) is most important part of Digital Marketing. SEO helps User to make it reliable and for Crawler or Search Engine robots to make it understand. Search Engine Crawler doesn’t read any content Web page as a human can so we need to take care of Keyword density in our content.

There is no single Search Engine who will rank your Website or Web pages without any rules or principles on first page.

But the fact is Search Engine works on certain rules and regulation. If you follow those rule and regulations then it’s the high possibility that your website can rank on the top page for the particular keyword.

Understanding both the abilities and limitations of search engines allows you to properly build and format your content on a website in a way that search engines can digest. Without SEO, a website cannot be visible to search engines.

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Answered on 31/12/2017 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

Sivakanthtej

Digital Marketing Specialist

Hello, If you are particular about Organic traffic from Search engine results page you can go ahead with SEO or If you would like to generate traffic to your website from multiple sources like Organic, PPC, Social Media and Email marketing Campaigns than complete digital marketing course is must to get... read more
Hello, If you are particular about Organic traffic from Search engine results page you can go ahead with SEO or If you would like to generate traffic to your website from multiple sources like Organic, PPC, Social Media and Email marketing Campaigns than complete digital marketing course is must to get clear insights of each and every topic. Hope your doubt got cleared :) read less
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Lesson Posted on 23/11/2017 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

SEO Techniques

Smartsocialbrand

If you are looking for best Digital Marketing Training Institute In Hyderabad with Internship and get...

SEO techniques are classified into two broad categories: White Hat SEO: Techniques that search engines recommend as part of a good design. Black Hat SEO: Techniques that search engines do not approve and attempt to minimize the effect of website. 1. White Hat SEO: White hat SEO refers to the... read more

SEO techniques are classified into two broad categories:

  • White Hat SEO: Techniques that search engines recommend as part of a good design.
  • Black Hat SEO: Techniques that search engines do not approve and attempt to minimize the effect of website.

1. White Hat SEO:

White hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

Techniques:

  • Relevant content.
  • Good Quality Images.
  • Quality and relevant backlinks.
  • Good Spelling and Grammar.
  • Proper usage of keywords.

2. Black Hat SEO:

Black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not follow search engines guidelines.

Techniques:

  • Duplicate Content.
  • Invisible text (Hidden Text).
  • Keyword Stuffing.
  • Links from sites with non relevant content.
  • Cloaking (Content presented to the users is different from the one presented to the Search Engine crawlers).
  • Article Spinning.
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Lesson Posted on 03/10/2017 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

SEO Terms

Umesh Thakkar

I have experience in Digital marketing, Blogging, making money from internet, website designing and related...

1. What is a website? Ans. It is set of hosted webpages which gets served in browser with a domain name.Each website has its own unique name called domain name, and a hosting space on hosting server to store the webpages.2. What is a keyword? Ans. The search term/query we enter into the search engine... read more

1. What is a website?

Ans. It is set of hosted webpages which gets served in browser with a domain name.
Each website has its own unique name called domain name, and a hosting space on hosting server to store the webpages.

2. What is a keyword?

Ans. The search term/query we enter into the search engine for searching something is called a keyword. Different keywords have different monthly search volume and competition.

3. What is keyword density?

Ans. Keyword density is how many times a keyword appears in a article/content .e.g. if a keyword appears 3 times in 100 word article then its density is 3%. Keyword research can be done using keyword research tools and most popular is google keyword planner. You need a gmail email id to access this tool. https://adwords.google.co.in/KeywordPlanner. The other keyword research tools are www.wordtracker.com, http://tools.seobook.com/keyword-tools/

4. Blackhat SEO is SEO practices and tactics done not as per search engine guidelines to inflate the search engine rankings. E.g. keyword stuffing, doorway pages, cloaking.

5. The Search Engine Result page (SERP) for any keyword/query displays list of websites, where each entry of the list consists of title, url and meta description (or a piece of content sometimes).

6. Onpage SEO is the changes we make on the website for the SEO purpose. Following are the changes we can make in the website for the SEO purpose.

7. Title tag is a html tag to be entered in the code of the webpage in the section. It can be of around 66 characters. You have to make a meaningful sentence containing keywords in the title and having brand name or business name at the end. e.g. Manufacture of plastic containers, Niranjan Plastics.

8. Meta description is a html meta tag to be entered in the section of the webpage. It can be of around 166 characters. Make meaningful sentence containing keywords for the meta description.

9. Meta keywords are html meta tag where you can enter few of your targeted keywords for the page. Search engines do not use these as a ranking factor. You can view source code of a webpage by pressing CTRL and U simultaneously while viewing a webpage in the browser.

10. Image optimization:
1. Image file name should be relevant to the image an in lieu of space you should use hyphen (-).
e.g. plastic-container.jpg.
2. Image should be given a proper and relevant alt tag in html code describing the image.
 
11. URL renaming and rewriting: URL of a webpage should be SEO friendly containing keywords where ever possible. E.g: Suppose there are 3 products on the website having the webpage name as:
1. product1.html
2. product2.html
3. product3.html
These pages/urls can be given relevant product name as:
1. narrow-mouth-jerry-cans.html
2. open-top-round-drums.html
3. narrow-mouth-round-drums.html
Instead of space you have to use hypen(-) in the file name as shown above.

12. URL rewriting is creating seo friendly urls same as above at server end without actually renaming the file name of the webpages.

13. Anchor text: Anchor Text is the visible, clickable text in a hyperlink.
e.g. Blogging tips. In the phrase “Blogging tips” is anchor text and when you click on it, it will go to the website www.blogtraffictips.net

14. Heading tag: The tags are used to define HTML headings.

15. What is pagerank?

Ans. Pagerank is a rank given by Google between 0 to 10 to a webpage based on quality and quantity of the inbound links to the webpage. Higher the pagerank better for its ranking in search engines. You can check pagerank of a url by online tool or browser addon.
e.g. http://www.prchecker.info/check_page_rank.php

16. Robots.txt: Robots.txt is a text file webmasters create to instruct search engine robots, how to crawl and index pages on their website.
A example of a typical robots.txt file
User-agent: *
Disallow:
Here first line allows all search engines to crawl the website
Second line does not disallow any url from crawling.
Disallow: /products.html
The above line will block the page products.html from crawling.

17. Sitemap: A sitemap is a list of pages of a web site accessible to crawlers or users.
XML sitemaps are used to submit to search engines. You can submit xml sitemap using webmaster tools. You can create and download XML sitemap at website https://www.xml-sitemaps.com

18. 404 error: The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the server. This means that the webpage is not present or you have typed url incorrectly. When 404 errors occurs it can be redirected to some other webpage.

19. 301/302 redirect: Status 301 means that the resource (webpage or website) is moved permanently to a new location. Status 302 means that the resource is temporarily located somewhere else.

20. How to register a site/domain name and host?

Ans. You can book domain name through a domain registrar company/website. You need to search for the domain name you want and can book it for one year or more
You can book hosting webspace as per your requirement through hosting provider companies

21. Alexa report: The free alexa report about a website gives you its popularity, its alexa rank based on traffic, audience geography, visitors engagement, top keywords from search engines, its inbound links, audience demographics and more. Paid version will give more details.

source:my blog - Blogging tips

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Lesson Posted on 21/09/2017 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

The 3 types of SEO Tactics

Tauseef Azhar

I have been into this domain from the last 7 years, and consulting small businesses from the past few...

Understanding the meaning of SEO - Search Engine OptimizationSearch Engine Optimization is the process of getting quality traffic to your website through search engines' organic results. These results are also termed as "natural" or "unpaid" results. In today's scenario, the whole SEO process encompasses... read more

Understanding the meaning of SEO - Search Engine Optimization

Search Engine Optimization is the process of getting quality traffic to your website through search engines' organic results. These results are also termed as "natural" or "unpaid" results. In today's scenario, the whole SEO process encompasses technical, non-technical, and creative tactics to improve your website visibility in search engines, building trust to drive traffic, increasing awareness and can hence boost its profits.

Before going ahead of performing SEO marketing for your business website, you should have know 3 types of SEO tactics:

White Hat SEO Techniques: This technique comprises of all the tactics and methods follow search engines' guidelines. White hat SEO techniques includes content development, website optimization, link acquisition and out-reach. White hat SEO may be slow in bringing your rankings, but it has lasting growth in SERP.

Black Hat SEO Techniques: The name describe itself. All those techniques that violates the search engines' guidlines and exploit the weakness of SEs' algorithm for higher websites' ranking. Experience SEO won't recommend you to follow these techniques. Black hat SEO techniques include cloaking, hidding text, hidden links, keyword stuffing, link spamming and more. This techqniues may give you fast results but not remain last long in comparison to white hat.

Gray Hat SEO Techniques: This technique is the combination of both, white hat and black seo techniques. While using this techniuqe, SEO professionals transforms the black method to white, where search engine algorithms feels complying and abide by their guidelines.

Now, you know and understand the 3 SEO tactics. You should decide which method you choose for your website. Hire a professional trainer who can teach you and give you in-depth SEO training.

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Lesson Posted on 19/09/2017 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media

5 Questions To Ask SEO Consultant When Hiring Him For Business

Sanjiv Barnwal

SEO expert in Kolkata, India to rank your business on top of the Google first page. I work one on one...

If you want to improve ranking of your website in search results, hire a SEO consultant. Your site will have more traffic thus, higher conversions and profit. Do you find that your website is not visible on the first page of search results on Google, Yahoo or Bing? If yes, then there are chances that... read more

If you want to improve ranking of your website in search results, hire a SEO consultant. Your site will have more traffic thus, higher conversions and profit.

Do you find that your website is not visible on the first page of search results on Google, Yahoo or Bing? If yes, then there are chances that your prospective clients do not even know that your site exists. By improving the visibility of search engines, you can improve traffic to your site that can help in increasing awareness of your brand and greater profits.

How about if you do not have sufficient time and necessary expertise to improve your website ranking in search engines? It is smart decision to hire an experienced SEO consultant who can help your online business attain greater heights of success.

1. Ask about the list of past and present clients: A trustworthy consultant is the one who can share the list of previous and current clients along with their contact details. These references will enable you to understand if the consultant you have chosen is a good one and can help with effective SEO strategies. Though the clients might not show specific analytics, they might tell you if they had positive impact on search rankings that has helped them with higher conversions, sales and ultimately profit margin.

2. Improve the ranking of your site in search engines: Just like other places, your SEO consultant in London should be able to explain in details about effective strategies that they will use to boost your site’s ranking in search engines and the time it will take to accomplish the objectives of SEO campaign. The proposal should consist of an initial technical assessment of the website to sort out any problems that might be the reason for bad search engine ranking like error web pages and broken links. Consultants need to provide "on page" optimization that allows you to make your website search engine friendly. It will help in improving the URL and internal linking structure of your website, together with developing headings, tags and web page titles. Don’t forget to ask the consultant if they offer "off page" SEO strategies to improve the awareness of content on other websites through blogs, press releases and social media platforms.

3. Follow the guidelines of search engines: You obviously want your SEO expert to abide by the rules of Google that specifically disallow 12 common SEO tricks that consist of automatically generating spammy content and adding meaningless links and hidden text. If the consultant follows to follow those guidelines, your website could downgrade to low search results ranking or Google might ban it from search results.

4. Enquire if they guarantee about top ranking of your site: Though it is something next to impossible for guarantying number-one ranking of your website on search engines. There are some unprofessional SEO consultants who give such guarantees. Make sure you know that Google, Bing and Yahoo can only improve the ranking of your website in search results.

5. Select an experienced consultant for better search results: It is extremely important to rank your website on top in search results. This will help you draw attention of potential clients towards your website and of course, business. Obviously, you want to hire a SEO expert who has proper knowledge in local SEO services and strategies. If your site is optimized for local SEO, it should be visible when any user is searching for most relevant keywords related to your business. For that, SEO experts need to add the city and state of your business to meta descriptions and title tags of your website. This will enable your website to get listed in Google, Yahoo and Bing’s local listings that are online directories fulfilling the requirements of a specific area.

You need to understand that when parting ways, the consultant of a reputed SEO agency in London will not modify or remove any content already added or optimized. Ask the consultant if they have any fees for early termination of the agreement. If so, request them to specify it clearly in the contract.

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Answered on 27/10/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

Laurels Overseas Educational Consultancy

If you don't find any best institute in your locality, we can provide best online training for you to meet your expectation.
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Answered on 21/09/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Tauseef Azhar

Digital Marketing Trainer

When hiring a trainer, student must look for professional and experienced trainer, updated course, in-depth knowledge, and real-time training on live projects. Plus, they should get post training assistance from their institute, so they can carry career without any problem.
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