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Lesson Posted on 12/08/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training +1 Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training less

Handy Guide To Facebook Marketing Terms

Indian School Of Digital Marketing Management And Technology

We are experts in providing digital marketing related training and industrial training for the same topic....

General Definitions This section might be a bit of a refresher for most readers. But if you or your admins are new to Facebook, it’s good to get acquainted with these terms as soon as possible. Account Settings: Your settings are used to manage basic account preferences. Here you can edit... read more

General Definitions

This section might be a bit of a refresher for most readers. But if you or your admins are new to Facebook, it’s good to get acquainted with these terms as soon as possible.

  1. Account Settings: Your settings are used to manage basic account preferences. Here you can edit your name or email, change your notification preferences, turn on extra security features, and more.
  2. App: Facebook Apps are created by third parties and add more features and functionality to your Facebook experience.
  3. Badge: A Badge is a personalized box you create to share your Facebook profile, photos, or Page on other websites.
  4. Chat: Chat is a feature that lets you send instant messages to your friends.
  5. Event: Use the Facebook Event feature to organize events, gather RSVPs, respond to invites, and keep up with what your friends are doing.
  6. Follow: Follow is a way to hear from people you’re interested in, even if you’re not friends. The Follow button is always a way to fine-tune your News Feed to get the types of updates you want to see.
  7. Friend: Friends are people you connect and share with on Facebook. You can send as well as receive Friend requests from other Facebook members.
  8. Groups: Facebook Groups make it easy to connect with specific sets of people, such as coworkers. They’re dedicated spaces where you can share updates, photos, and documents as well as message other Group members.
  9. Like: Clicking Like is a way to give positive feedback and connect with things you care about. When you Like something, the action appears as an update on your Timeline. Liking a post means you were interested in what a friend was talking about (even if you didn’t leave a comment). Liking a Page means you’re connecting to that Page, so you’ll start to see its stories in your News Feed. The Page will also appear on your Profile, and you’ll appear on the Page as a person who Likes that Page.
  10. Messages: Messages are similar to private email messages. They appear in your Facebook Inbox and can include text messages, chats, emails, and mobile messages from your Facebook Friends.
  11. News Feed: Your News Feed is a constantly updating list of stories in the middle of your homepage. It includes status updates, photos, videos, links, App activities, and Likes from the people, Pages, and Groups you’re associated with.
  12. Notes: The Notes feature lets you publish messages in rich-text format, giving you greater flexibility than simple updates allow. In addition to formatting your text, you can add photos and tag other people in your note.
  13. Notifications: Notifications are updates about activity on Facebook. For example, you can be notified when an update is made to a Group you belong to or when someone accepts your Friend request. While you can’t turn off notifications entirely, you can adjust what you’re notified about and how.
  14. Poke: People use the Poke feature when they want to get someone’s attention or say hello. When you Poke someone, they’ll receive a notification letting them know that they’ve been poked and by whom.
  15. Profile: Your Profile is your collection of photos, stories, and experiences that tell your story. It includes your Timeline, profile picture, biography, and personal information. It can be public or private, but is only for non-commercial use.
  16. Search: Search is a tool to find people, posts, photos, places, Pages, Groups, apps, and events on Facebook.
  17. Social Plugins: Social Plugins are tools that other websites can use to provide people with personalized and social experiences. When you interact with social plugins, you share your experiences off Facebook with your friends on Facebook.
  18. Tagging: A tag links a person, Page, or place to something you post, like a status update or photo. For example, you can tag a photo to say who’s in it or post a status update and say who you’re with or where you are.
  19. Ticker: The Ticker is positioned on the right side of your homepage and is updated with your friends’ activities in real-time. You can use it to keep up with the latest news as it happens, listen to music with your friends, or hover over a story to join in the conversation.
  20. Timeline: Your Timeline is where you can see your posts or posts you’ve been tagged in displayed by date. It’s also part of your Profile.
  21. Timeline Review: This is a tool that lets you approve or reject posts that you’ve been tagged in before they go on your Timeline. When people you’re not friends with tag you in a post, they automatically go to Timeline review.
  22. Top Story: Top Stories include the stories published since you last checked News Feed that Facebook’s algorithm thinks you’ll find interesting. These items might be different depending on how long it’s been since you last visited your News Feed.
  23. Trending: Trending shows you a list of topics and hashtags that have recently spiked in popularity on Facebook. This is a personalized list based on your location, Pages you’ve liked, and what’s trending across Facebook.

Pages Definitions:

Although your Facebook Page is just one of many aspects of the social network, it has a lot of its own terminology and features. This section focuses on the most important terms that you and your team need to know.

  1. About Section:This section contains basic information that’ll help visitors quickly learn about your Facebook Page. Different types of basic information will appear in your Page’s About section depending on your Page’s category.
  2. Activity Log:The Activity Log helps you manage your Page’s Timeline. It shows you a complete list of posts and comments by your Page, including posts you’ve hidden. Only people who help manage your Page can see the Activity Log.
  3. Boost Post: Boosted posts appear higher in News Feed so there’s a better chance that your audience will see them. You can boost any post you create on your Page, including status updates, photos, videos, and offers. The cost to boost a post depends on how many people you want to reach.
  4. Check-ins:This action announces a person’s location to their Facebook friends. If your Page includes an address, it will appear in a list of possible locations to check into when people are nearby. Once someone has checked in, a story (definition below) will be created in their friends’ News Feeds.
  5. Cover Photo: This is the large picture at the top of your Page. All cover photos are public, which means that anyone visiting your Page will be able to see it. Best practices include using a unique image that represents your brand.
  6. Liked by Page: This section features all of the other Pages that you, as the Page, Like.
  7. Milestone:Milestones are a special type of Page post that lets you highlight key moments on your Page’s Timeline. You can use milestones to share important events that tell the story of your Page is about.
  8. Offer: Certain businesses, brands, and organizations can share discounts with their customers by posting an offer on their Facebook Page. When someone claims an offer, they’ll receive an email that they can show at the Page’s physical location to get the discount.
  9. Page: Facebook Pages help businesses, organizations, and brands share their stories and connect with people. Like profiles, you can customize Pages by posting stories, hosting events, adding apps, and more. People who like your Page can get updates in their News Feeds.
  10. Page Admin: When you create a Page, you automatically become the Page’s admin, which means only you can change how the Page looks and post as the Page. You can then assign roles to other people to help you manage your Page.
  11. Page Roles: There are five different roles for people who help manage Facebook Pages. These roles include admin, editor, moderator, advertiser, and analyst. Any person assigned to these roles will log into their own personal accounts and work on the Page from there.
  12. Pin to Top: Any post that you pin will move to the top of your Page’s Timeline and a “pinned” icon will appear in the top-right corner of the post. Your pinned post will stay at the top of your Page’s Timeline for seven days. After that, it’ll return to the date it was posted on your Page’s Timeline. Only posts created by your Page can be pinned; posts that other people add to your Page aren’t supported by the feature.
  13. Post Attribution: Your posts, Likes, and comments on your Page’s timeline will be attributed to the Page itself — even if you’re logged into Facebook as yourself and not the Page. Whether you’re creating a post or scrolling through News Feed, you can choose to act as a Page or as yourself from a convenient drop-down box.

Under Page Settings > Post Attribution, you can change the default to post as the individual rather than the Page. With this enabled, when anyone who manages your Page creates a post or comments, it’ll be attributed to that individual rather than the Page.

  1. Posts to Page: Posts to Page are any posts made to your Page by someone other than an admin. This way, your Timeline will showcase messages and content from your brand only. Any questions or feedback from customers will be found in the Posts to Page section on the left-hand side of your Page.
  2. Suggested Edits: People viewing Pages with locations that they can check into may see the option to suggest edits. This lets people suggest information that might be missing, such as a category, phone number, or address. If multiple people make the same suggestion, this information can be added to your Page to help other people find it. Page admins can confirm or remove information that’s been suggested.
  3. Tabs:These are sections that come with your Page when you create it. They keep your Page organized and help people see specific content types, like photos and events.
  4. Verified Page: Some Pages and profiles are verified by Facebook to let people know that they’re authentic. These can include celebrities and public figures, global brands and businesses, and media. Once verified, you’ll see a blue badge next to your Page’s name.

Insights Definitions:

While Facebook Insights is similar to traditional web analytics data offerings, some of the terminology is unique to the platform. To make sure you’re not confused by any of the information you find in your Insights data, the following definitions should help make things more clear.

Analyzing Your Audience:

From demographic characteristics to where they were before they came to your Page, Facebook Insights offers you a wide variety of metrics to help you analyze your Page’s audience. The following terms will help you understand what the data provided through Insights means so you can use it more effectively.

  1. Cities/Countries: This is the number of people who saw any content about your Page grouped by country or city, based on IP address.
  2. Daily Active Users: This metric is the number of people who have viewed or interacted with your Facebook Page on a specific day. It’s categorized by the type of action they perform.
  3. Engaged Users: This is the number of engaged individuals who have clicked anywhere on one of your Facebook Page posts. For example, someone could have Liked one of your posts, commented on it, or shared it.
  4. External Referrers:External referrers are the number of views your Facebook Page received from website URLs that aren’t part of Facebook.com.
  5. Fans: In Page Insights, and other places on Facebook, “fans” is another way to refer to the people who Like your Page.
  6. Friends of Fans: This shares the number of unique individuals who are friends with people who Like your Facebook Page. These people represent the total potential reach of content you publish to your Page.
  7. Gender and Age: These demographic metrics detail the percentage of people who saw any content about your Page for each age and gender bracket, based on the information people enter in their personal profiles.
  8. Language: This is the number of people who saw any content about your Page grouped by language, based on default language settings.
  9. Like Sources: This is the number of times your Facebook Page was Liked, categorized by where the Like occurred during a specific date range. This lets you see whether the Likes come from your Page itself, from your website, or from other sources.
  10. Monthly Active Users: This is the number of people who have viewed your Facebook Page or interacted with it during the previous 30 days. By tracking this metric, you can determine the degree to which your Facebook influence fluctuates monthly or seasonally.
  11. Net Likes: This is the difference between the number of people who have Liked your Page and the number who unliked it over a specific period.
  12. New Likes: This total is the number of unique individuals who Liked your Facebook Page during a specific date range that you set yourself.
  13. Organic Reach:Organic reach is the number of unique individuals who saw a specific post from your Page on their News Feeds, tickers, or directly on their Pages.
  14. Other Clicks: This is a measurement of clicks not on the content of your Facebook Page post, but rather of clicks on the Page title or to “see more.”
  15. Paid Reach: This is the number of unique individuals who saw a specific post from your Page through a paid source like a Facebook Ad or Promoted Post.
  16. Post Reach: This is the number of people who have seen your post. You post counts as reaching someone when it’s shown in their News Feed. Figures displayed in Insights are for the first 28 days after a post was created and include people viewing your post on desktop and mobile.
  17. Reach:Reach is the number of people who received impressions (definition below) of a Page post. Reach might be less than impressions since one person can make multiple impressions.
  18. Story:This term is used to reference the ways people can interact with your Page, including:
  • Liking your Facebook Page
  • Liking, commenting on, or sharing a post from your Page
  • Answering a question you asked on your Page
  • Responding to an event you posted on your Page
  • Mentioning your Page within their own posts
  • Tagging your Page in an uploaded picture
  • Checking in to or recommending your Page
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Lesson Posted on 28/07/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training

Digital Marketing Training

TalentTec.in

TalentTec.in - Software Training and placement assistance. We offer all software training Web Designing,...

1. History of Search and Introduction to SEO: Evolution & Growth of Search Engines. How Google Work's: Basics of SEO. Periodic Table of SEO success factors. 2. On-Page Practics: Basics of HTML. URL, Meta Tags, Title, H1, Images. Crawling: XML & HTML Sitemaps, Robots.txt. Achor text,... read more

1. History of Search and Introduction to SEO:

  1. Evolution & Growth of Search Engines.
  2. How Google Work's: Basics of SEO.
  3. Periodic Table of SEO success factors.

2. On-Page Practics:

  1. Basics of HTML.
  2. URL, Meta Tags, Title, H1, Images.
  3. Crawling: XML & HTML Sitemaps, Robots.txt.
  4. Achor text, Internal linking.
  5. Tools: Google Search Console, Bing Webmaster, Google Analytics setup.

3. Keyword Research and Competitive Analysis:

  1. Keyword Planner tool (Search volumes, Competition, Business priority).
  2. Mapping keywords to website pages.
  3. Competition Analysis.

4. SEO Friendly Design & Architecture:

  1. Thinking before designing a website (goals, strategies & measurement models).
  2. Mobile responsive / adaptive design.
  3. Importance of HTTPs.
  4. Site schema (rich snippets) & architecture.

5. Technical Website Optimization:             

  1. URL Architecture.
  2. Page Speed Analysis (GTMetrix / YSlow / Google Page Speed).
  3. Broken links.
  4. Canonicalization.
  5. 301 redirects.
  6. Custom 404 Error pages.

6. Link Building Methods:             

  1. Content marketing basics & its importance.
  2. Directory submissions.
  3. Local listings.
  4. Niche backlinking via influencers & articles.
  5. Social bookmarking.
  6.  Press Release optimization.

7. SoLoMo - Social-Local-Mobile SEO Strategies:                             

  1. Social Media backlinking (Twitter, LinkedIn, Facebook, Google+, Pinterest).
  2. Online Reputation Management & Influencer outreach.
  3. Local SEO (Schema for addresses, local keywords, local websites).
  4. Mobile SEO best practices.

 8. Social Media Optimization (SMO):

  1. SMO Basics.
  2. Twitter Page Optimization.
  3. Facebook Page Optimization.
  4. Linkedin Optimization.
  5. Google+ Page Optimization.
  6. YouTube Optimization.
  7. Social media sites.
  8. Image Optimization and Networking.

9. Social Media Marketing (SMM):

  1. Twitter Ads.
  2. Facebook Ads.

10. SEO Site Audit:              

  1. On-page & Off-page audit strategy.
  2. Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools.
  3. Audit Report.

 11. SEO Tracking:

  1. Tracking ranks (Webcam).
  2. Google Analytics Custom Reports.
  3. Creating your custom dashboard.

12. The Future of SEO:

  1. Voice search.
  2. Augmented & Virtual Reality.
  3. Wearable devices & latest tech.
  4. Semantic web.
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Lesson Posted on 21/07/2017 Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media +1 Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training less

What Is Google Display Network?

Shailesh Bhoyare

Having 10 years of experience managing SEM accounts for US, UK, AUS and other international clients along...

The Google Display Network reportedly reaches 90 percent of Internet users via millions of sites. It’s a more passive form of advertising, whereas the Search Network is more active. In other words, people are actively looking for something when they come across Search Network ads, whereas they... read more

The Google Display Network reportedly reaches 90 percent of Internet users via millions of sites. It’s a more passive form of advertising, whereas the Search Network is more active. In other words, people are actively looking for something when they come across Search Network ads, whereas they are often are casually browsing websites when they happen upon Google Display Network ads (though they may also be researching).

GDN allows advertisers to employ traditional text ads, in addition to more engaging ads that contain images, video and rich media.

Google display network is all about using the power of Google outside of the search engine. What does this mean? This means that by using Google Adwords campaign console, you can target websites based on keywords in their content or topics and/or place ads by site names. GDN is a network of websites which run Google ads. GDN sites comprise of YouTube, Gmail and more than a million Google web display partners which includes all AdSense and DoubleClick Ad Exchange partner sites that allow text and display ads on their site pages. Google Display Network offers multiple Ad formats like text ads, image ads, rich media ads and video ads. GDN console got a recent energy boost by way of better features and targeting options.

The Google Display Network is a powerful tool if used properly. Success on GDN calls for a different approach from regular search strategy. The ability to choose the right keywords and topics/Google partner sites with an effective creative strategy will define success.

 

 

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Answered on 16/06/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Nacre Technologies Private Limited

The skill set that recruiters look for in marketers is evolving as new channels, technologies and platforms become available and necessary to use. With the rise of digital and a growing demand for data-driven marketing, hiring managers are being challenged to reconsider what skills quantitative and... read more
The skill set that recruiters look for in marketers is evolving as new channels, technologies and platforms become available and necessary to use. With the rise of digital and a growing demand for data-driven marketing, hiring managers are being challenged to reconsider what skills?quantitative and creative?a recruit needs in order to succeed as a digital marketer. read less
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Lesson Posted on 21/03/2017 IT Courses/Search engine Ranking Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training

How To Submit Website Or Blog Sitemap to Google Webmaster Tools 3 Steps with Picture?

Digital Mind Web Solutions

Digital Mind Web Solutions is Indore's leading Digital IT Sector training Institute cum company and the...

Hello friends, Today we'll discuss about How to submit or add website and blog sitemap to google webmaster tools. before create sitemap you have to learn about following questions. what is sitemap?. How it work? How to Create Sitemap for website? How to create Sitemap for Blogger? Let us discuss... read more

 

Hello friends, Today we'll discuss about How to submit or add website and blog sitemap to google webmaster tools. before create sitemap you have to learn about following questions. what is sitemap?. How it work? How to Create Sitemap for website? How to create Sitemap for Blogger?

Let us discuss about above questions one by one.

1. What is Sitemap How it work ?

Sitemap is nothing its a structure of your website or blog post which manipulate by different search engine. according to their name we can say "Mapping of multiple post known as sitemap". Sitemap is very important for increase your website or blog SEO power. if you create sitemap of your website or blog it easily crawl by different search engine and improve ranking.

2. How to create sitemap for blogger ?

Create sitemap for blog is not tough you just follow the below steps:

Step-1

Login to your google webmaster tools account and click on the Blog title for which you want to add sitemap. Now click Sitemaps Button at right top.

Step-2

Now Click on ADD/TESTSITEMAP Button at top right corner.

Step-3

After click on ADD/TEST SITEMAP a small window appear that snap show below.

 

Just copy below code and past in blank box

atom.xml?redirect=false&start-index=1&max-results=500

Now click on Submit Sitemap and refresh the Page.

 

Congrats You have Done!

 

Note: But remember above code valid upto 500 post only if you reach post more than 500 post then paste below code

atom.xml?redirect=false&start-index=501&max-results=500

this processes is change for every 500 post you just increase number at index like 1,501,1001 so on.

3. How to create sitemap for Website ?

 Create Sitemap for website is similar to blogger sitemap. all above process same but in place of  Above code you paste below code

xmlsitemap.php

Now click on Submit Sitemap and refresh the Page.

Congrats You have Done!

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Lesson Posted on 17/03/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training IT Courses/Search engine Ranking +1 Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training less

How do I improved our business using SEO trends?

Obabuji

We are an inventive full-service agency that specializes in Digitalizing brands. Our approach encourages...

Improved our business using SEO When you start a business, first of all you need a website to enhance your detail. SEO plays important role for growing any kind of business through website. SEO helps to your websites for getting more organic traffic which means more readers indirectly more money to... read more

Improved our business using SEO

When you start a business, first of all you need a website to enhance your detail. SEO plays important role for growing any kind of business through website.

SEO helps to your websites for getting more organic traffic which means more readers indirectly more money to you .SEO is the one of the best way to attract visitors and convert them into customer. By content optimization you can health your website because search engine likes fresh and rich contents. If you wrote unique content with unique keywords within a optimized templates than article definitely rank higher as compare to others.You can also use keywords in heading text, image title and body text.

For websites, keywords meta tag plays important role. You can also add phrases in your article for looks attracting.

Insert your business related images and also name them with keywords. By putting a alt tag you can optimize your image this helps to search engine for reading your image.Try to upload a video as per your website need . Make video understandable for search engine by including specific keywords. You can get a more traffic by social media elements because it is a part of SEO. It is the platform who brings you more traffic to your news website.

Digital marketing India

Specific sitemap is also important, xml sitemap used to tell search engine about your url. There are some specific sitemaps for news related websites. Linking is very important and effective according to high ranking for your websites.

And at last publish informative,unique and good article and involves the above tips in your news website and avoid black hat techniques, keyword stuffing, link spamming, etc. Always upload fresh content in your website to get high ranking in search engine.

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Lesson Posted on 09/03/2017 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training

How To Increase SEO (Page Rank) with Image Optimization?

Digital Mind Web Solutions

Digital Mind Web Solutions is Indore's leading Digital IT Sector training Institute cum company and the...

Hello guys, we are going to discuss about How to increase website and blog seo page rank with image optimization. Image optimization is very useful for your website or blog audit if you use image content or screenshot you have to must know how my image crawler by Google and other search engine at... read more

Hello guys, we are going to discuss about How to increase website and blog seo page rank with image optimization. Image optimization is very useful for your website or blog audit if you use image content or screenshot you have to must know how my image crawler by Google and other search engine at image search result. For example-

From above snap you see when someone search anything by image then your website or blog image content must be on first rank. Because today search by image is very popular for many search engine if your image fetch by search engine and someone click on it. It's redirect visitors to your website/blog post or increase traffic.

There are Following Below simple steps By which we increase seo with image optimization:

1. Image Extension
Image extension is very useful when we save our website or blog contents images. It should be save in png or jpg format because png or jpg decrease website or blog content overloading.

2. Image Size
Image Size is also very useful for image optimization. Your content image size neither too long nor too small it should be between 110kb to 500kb because if image size too small it make text misplace or if image size too large it make website overloaded.

3. Save with post title name
Your website or blog content images should be save with your title name it increase website seo i.e., if your post title about "How to increase seo? then save all post images with that title.

4. Save Image using Hyphen
Your website or blog content image should be save using hyphen this is very important for increase seo or page rank. Because Google or any other search engine crawling or fetch content using hyphen for example if your post title or image save name like "How to increase seo with image optimization ?" then Google crawler it as How-to-increase-seo-with-image-optimization so you have to already save it by using hyphen it make google crawling process simple. Many webmaster also use underscore (_) in place of hyphen but as my experience hyphen (-) searching much better than underscore (_).



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Answered on 06/03/2017 Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training

Piyush Mathur

Digital Marketing Trainer

For getting deep knowledge of search engine you have to do Practical training for that means you have to run different campaign on different platform for different industry clients then you are able to get full and deep knowledge of sem.
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Lesson Posted on 21/01/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training +1 Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training less

Digital Marketing Training - Important Modules

P Kalyan Chandra

I am an Independent Digital Marketing Consultant & Trainer with 7+ years experience in Digital Technology...

Digital Marketing Training Course Content: Introduction to Digital Marketing Traditional Marketing Vs Digital Marketing Emergence of Digital Marketing Impact of Digital Technologies, Social Media & Analytics in Marketing Importance of Digital Marketing in lead generation Inbound... read more

Digital Marketing Training

Course Content: 

  1. Introduction to Digital Marketing 
  • Traditional Marketing Vs Digital Marketing
  • Emergence of Digital Marketing
  • Impact of Digital Technologies, Social Media & Analytics in Marketing
  • Importance of Digital Marketing in lead generation
  • Inbound Marketing
  • B2C Marketing
  • B2B Marketing
  1. Website Planning & Content Strategy
  • Introduction to Websites
  • Domain registration
  • Website Hosting Basics
  • Types of Websites
  • One Page Website
  • Static Website
  • Dynamic Website
  • Portals
  • Open Source Content Management System
  • WordPress
  • Blogger
  • Plug-in & Widget Customization
  • Content  Planning & Structure
  • Content Strategy in Websites
  • Importance of Blog in Content marketing
  • Importance of Case Studies
  1. Search Engine Optimization
  • Introduction to Search Engines
  • Principle of Search Engine
  • On page Optimization
  • Robots.txt
  • Meta Tags
  • Image Tags
  • Internal Linking & HTML Sitemaps
  • XML Sitemaps
  • Off Page Optimization
  • Directory & Articles Submissions
  • Link Building Strategies
  • Article & Social bookmarking
  • Google Business Maps
  • Keyword Research
  • Google Sandbox
  • Google Algorithm
  • Panda, Penguin, Hummingbird & Mobilegeddon
  • Rich Snippets
  • Google Page Rank
  • Alexa Rank
  • Moz Rank
  • Black Hat SEO
  • Grey Hat SEO
  • White Hat SEO
  • Google Webmaster Tools / Google Search Console
  • Search Console Reports
  1. Social Media Marketing 
  • Introduction to Social Media
  • History of Social Media
  • Content Strategy in Social Media
  • Social Media Content Calendar
  • Facebook Marketing
  • Twitter Marketing
  • LinkedIn Marketing
  • Instagram
  • Pinterest
  • Slideshare
  • Facebook Paid Campaigns
  • Facebook Pixel
  • Facebook Remarketing
  • Twitter Paid Campaigns
  • Twitter Remarketing 
  1. Digital Analytics 
  • Introduction to Analytics
  • Search Analytics
  • Social Analytics
  • Web analytics
  • Google Analytics
  • Stat Counter
  1. Email Marketing 
  • Introduction to Email Marketing
  • Mailchimp
  • Creation of Email Lists
  • Creation of Email Templates
  • Email Blasting
  • Email Marketing Analytics & Reports
  1. Pay Per Click 
  • Introduction to Pay Per Click
  • Google Adwords
  • Keyword Planner
  • Search Network Campaign
  • Customization of MCPC, Daily Budget &  Ad Scheduler
  • Ad Extensions & Customization
  • Display Network  Campaign
  • Interests
  • Topics
  • Placements
  • Targeting Demography
  • Video campaigns
  • Creation of Audience lists
  • Remarketing
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Lesson Posted on 11/01/2017 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training IT Courses/Search engine Ranking Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training

Search engine optimization

Maneesh

Now there are a lot of e-books online sharing a lot about Search engine optimization, like how to do it. What are the benefits of SEO or tips and tricks, so I was thinking is there any thing new that can be shared, then I thought of why not to share what I think about it. Now what is Search engine... read more

Now there are a lot of e-books online sharing a lot about Search engine optimization, like how to do it. What are the benefits of SEO or tips and tricks, so I was thinking is there any thing new that can be shared,  then I thought of why not to share what I think about it.

Now what is Search engine optimization?

From what I read with in these years, it is described as a very complex function through which one can have traffic or a better ROI if done properly, now I strongly agree with the last two things that it provides good organic traffic and better ROI, but I dint agree with the 1st one that it’s a complex process. It’s a very simple process if you are considering the white hat SEO. Which search engines prefers the most, with all algorithms followed.

NOW I keep on saying that it’s a process, now what is this process any ways?

The process is all about making and presenting a site describing your business in a way that its user friendly as well as search engine friendly. So that it can be searched by the user properly and indexed by the search engines in a proper manner.

Now there is a number, I don’t know exactly how many because I don’t have any stats, that thinks that SEO is a process that starts after a site is being created but I must tell you my dear readers that it’s a process that starts with your thought of starting for a new business and thinking of putting it on the web so that a very big segment can be targeted.

  Now moving on to the process for search engine optimization, then it consider two phase, these are –

Ø  On page optimization.

Ø  OFF page optimization.

On page optimization for a page starts from the beginning of the idea that we want to have our business online.

On page consist of a lot of things like -

  • Domain optimization.
  • Link optimization.
  • Link structure optimization.
  • Content optimization.
  • Keyword optimization.
  • Image optimization.
  • Code optimization.
  • Meta tags optimization.
  • Site map optimization.
  • Robot optimization.
  • Alt tag optimization.
  • Anchor text optimization.
  • H1 tag optimization.

and a few more.

 

Now talking about the OFF page optimization, then it starts with the end of on page optimization phase.

Now what are the things that can be considered as OFF page optimization or OFF page optimization activities?

Off page optimization is simply having back links for the page you hold; now the question that comes in our mind is that, what could be the places where I can have back links or generate back links? The answers are –

 

  • Article submission
  • Social bookmarking
  • Blog submission
  • Forum engagements
  • Classifieds
  • Profile linking

And many more, now all these thing should be done in a manner, so that you should not be considered as a spammer because, if it dose happens then say good bye to your dream for online business.

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