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Lesson Posted on 14 Mar Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training

What Is Pay Per Click?

Chetan Singh

I have total 8 years experience in SEO, Digital Marketing and Web. * SEO (Search Engine Optimization)...

By now even people who don’t have and use computers have heard of pay per click. However; relatively few of the people out there who have heard of pay per click advertising understand fully what it is. So how can it benefit your business and is it even applicable to your particular business genre?... read more

By now even people who don’t have and use computers have heard of pay per click. However; relatively few of the people out there who have heard of pay per click advertising understand fully what it is. So how can it benefit your business and is it even applicable to your particular business genre? Also what about costs? How does it stack up cost-wise when compared to other standard forms of advertising?

  • Why Is it Called Pay Per Click?

The name pay per click is used because that is basically how it works. That is that you pay a set amount of money every time a person clicks on an advertised add that takes them directly to your site. The exact amount you end up paying is contingent on several factors and that’s where pay per click can get confusing and costly unless you are aware.

  • Google and Pay Per Click – The Dominance Factor

Right now the most influential, recognizable names in pay per click advertising are Yahoo, MSN and Google. So which one is the most popular out of the these three? That, of course, would be Google, due to the fact that they have the top-ranked search engine on the Internet. In fact, Google almost dominates pay per click completely.

  • So Just How Simple Is It To Get Started With Pay Per Click?

On the surface pay per click is very uncomplicated. You simply contact and sign on with the pay per click service that you have chosen. The next step will be to set up your particular adds, decide the maximum amount of money that you’re willing to pay per click and that’s about it. However; as simple as this sounds, just like so many other aspects of business, the devil is in the details.

  • It Pays To Do Some Contract Terms Research

You simply must research carefully the contract terms of each pay per click service prior to choosing any one of them. As an example, while Google will bill you by the click after they have been done and the people visited your site, other services will demand that you pay for a certain amount up front. On the other hand, Google does have an initial set up fee that these other pay ahead of time pay per click services don’t.

  • Don’t Get Stuck Paying For Useless Clicks

It goes much deeper than that too because there are also geographical considerations that may have to be taken into account as well for instance. What this means is that if you’re marketing something that targets certain geographical areas, you don’t want to have to be stuck paying for useless clicks from outside those areas.

  • Tens Cents Per Click Adds Up To Dollars Quickly

The fact is that ten cents a click may seem inexpensive on the surface but ten cents, when multiplied by a larger integer, can add up to big dollars. So all things considered, it really does pay to take the time to learn as much as you can about pay per click advertising before you jump in head first.

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Lesson Posted on 07/09/2017 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training +1 Functional Training/Internet & Digital Media/Digital Marketing Training less

Starting Up Or First Job As Digital Marketer: The 40 Free Business Tools Used By Top Companies and Professionals.

Vishnu

I am a Full-Time Trainer, an Online Entrepreneur, Digital Marketer, Blogger, Coach and Mentor with 10...

If you just started an Online Business or thinking of one. Soon or later you worry about Productivity, Progress, and minimum Resources at your disposal to help to do things fast. You will be demotivated and doubts crap in on your abilities. You feel lonely and one man short, You will identify some skills... read more

If you just started an Online Business or thinking of one. Soon or later you worry about Productivity, Progress, and minimum Resources at your disposal to help to do things fast.

You will be demotivated and doubts crap in on your abilities. You feel lonely and one man short, You will identify some skills missing in you such as to produce great designs, implementing digital marketing campaigns on time or you have little knowledge on SEO etc.

But here’s the kicker: You are not alone.

You do not have to worry for any of the situations mentioned above as you have equal access to following tools for free same as the big companies have.

So, try these internet business tools or software tools specially designed for people like you and me to get things done fast and perform better. 

Keep believing in yourself. You started this entrepreneurial journey for a reason [solving problems of others].

Keep reading to find the magical free tools that simplify your daily work to a great extent.

To simplify, I decided to break down the tools used in a startup set up below for your reference:

1. Design and Graphics.

2. Multimedia.

3. Customer Support.

4. Social Media Management.

5. Productive Tools.

6. Communication.

7. Online Research and Survey.

8. Content Marketing.

9. SEO Tools.

10. Sales and Marketing.

Below are 40 free online tools that I am using in my startup you too can master them and improve your skill set and productivity. You might be familiar with some of these tools but still, they are simply too good to ignore in a startup or Digital Marketer Career.

 40 Free Internet Business Tools for Digital Marketers and Small Business Owners:

1. Design and Multimedia:

  • Canva
  • PiktoChart
  • Pablo
  • Adobe Suite
  • Pixabay/Unsplash
  • Freepik
  • Powtoon
  • Fotolia

2. Website or CMS:

  • WordPress
  • Wix
  • Instapage
  • Shopify

3. Project Management and Collaboration:

  • Trello
  • Evernote
  • Slack
  • Asana 

4. Social Media Management:

  • Hootsuite
  • Buffer
  • Google Analytics
  • SocialPilot

5. Online Survey and Research:

  • SurveyMonkey
  • Google Forms
  • Quora
  • Grammarly

6. SEO Tools:

  • SEO Moz
  • SEMrush
  • Yoast SEO
  • Google Keyword Planner (Google AdWords)
  • SumoMe

7. Communication and Sales:

  • Google Drive
  • Prezi
  • Microsoft Suite
  • HipChat

8. Customer Support:

  • Zendesk and
  • social channels as customer support platform
  • ChatBot Messengers

9. Email Marketing:

  • CampaignMonitor
  • Mail Chimp
  • Fiddle
  • OptinChat

There are so many other tools which are available for free and are a great help to Digital Marketers like you.

What next?

Now, you need to take some time out and try the tools to experience the benefits of each one.

As you grow your business and start building customers and team you need to focus on investing time and money in various other tools such as Traffic analyzers, Web optimizations, Facebook traffic tools, Twitter ad campaign tools, Lead generations and Conversion tools, AB Testing and social media analytics tools.

All these tools will double or triple your business when used in combination.

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Lesson Posted on 05/09/2017 Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training

29 Steps To Becoming A Self-Made Digital Marketing Expert

Vishnu

I am a Full-Time Trainer, an Online Entrepreneur, Digital Marketer, Blogger, Coach and Mentor with 10...

1. Getting Started: Know Yourself, discover, organize and plan your digital marketing requirements, skills, resources and the importance of seriousness, taking actions and executing and applying the learning by reading industry specific blogs and following influencers. 2. Digital Marketing Opportunities:... read more

1. Getting Started: Know Yourself, discover, organize and plan your digital marketing requirements, skills, resources and the importance of seriousness, taking actions and executing and applying the learning by reading industry specific blogs and following influencers.

2. Digital Marketing Opportunities: Digital marketing is very dynamic and you have to be updated and keep reading every day and practice what you read and learn and always experiment. Blogging is a good way to master this skill on your own.

3. Hosting, Servers and Domain Names: You might be interacting with your digital marketing team, developers and designers on daily basis as part of your job or work. Speed and user experience matters for business success. Website performance and all your digital efforts will be fruitful if you have good user experience websites without downtime. So you need to understand what your collaborative team is working on and help them by giving inputs and get what you need from them.

4. A bit of Technology is what all you need: You need to write blogs or proof read and submit blog posts, so you need to understand WordPress. It’s easy and anyone who do not have technical skills also can setup a WordPress website in quick time and write blog posts. More on WordPress: WordPress themes, plug-in, and tools for better digital marketer and outperform competitors or be an expert should discover best tools and plug-ins.

5. Understanding Client requirements and Overall Business Requirements and purpose of Digital marketing for client Business. It is important for a Digital marketer to understand overall business, target users and their problems and pain points and business goals, mission, and branding etc. spend some time with your entrepreneur friends to know more on Business skills and business requirements which will be useful for you in the long run.

6. Market research and Keyword Planning: Targeting right keywords that are non-competitive and have more search results a must and starting point for a Digital marketer if you are just starting up in a competitive market.

7. Search Engine Optimization: Understand the importance of organic growth and best website traffic route for clients optimize your search engine presence through on-site and off-site activities, optimize your website UX and design, and execute SEO best practices.

8. Search Engine Marketing: Best practice of a Digital marketer is to drive traffic to a website from all channels and from all available options. It is good to invest some money as an organization to get some traffic, brand awareness, and generate leads via paid advertising. Google is the best place to start and earn results for your clients or an organization.

9. Social Media Marketing: Facebook ads and other social channels are important in your digital marketing strategy. Brand Awareness, User Education, Engagement and Building Communities is possible with Social channels. Bonus: Instagram and Pinterest are growing their user base and coming up with best options for Digital marketers to get good returns on their digital marketing efforts so try these social channels apart from Facebook and Linked In. Youtube is certainly gaining popularity and now the second most searched channel after Facebook. This is simply due to Video Content Consumption by internet users.

10. Know App Store Optimization for App based companies and organizations:
Designing and Copy Writing is important for a Digital marketer. Your digital marketing efforts will depend upon how well you present your message to users in a simple and clear way. Learn design and copywriting skills and how to send messages and communicate with your users via e-mail, Whatsapp, Facebook posts, marketing materials such as flyers etc will be covered.

11. Email Marketing Email is an effective marketing channel and best source for every organization or an individual especially when you focus more on conversion and retention stage of the customer journey. Having your own email list and loyal fans is the best assets you will have. Know how to create and execute email campaigns, and measure the results.

12. Measure and Optimize Website Traffic and User Behavioral Patterns with Google Analytics:
Lead Generation For Business Online Sales Funnel with Brand awareness, nurturing users and generating leads online and converting them into sales by creating landing pages will be important in your growth as Marketer.

13. Content Marketing: Content creation and Content Marketing, second most important after you find the customer pain points you should focus on content that solves your customer pain points.

14. Making Money Online & Blogging: Options and ways to make money online have to be experienced.
Selecting Profitable Business for side income, Online Training courses, and Freelance Projects is vital rather than simply starting any business.

15. Understand how to find Quotes, Images and Blog Post Ideas and Social Media Posts creation using Canva, Quora and other platforms and resources.

16. Come up with Digital marketing Strategy and how to implement and how effectively you can promote your digital marketing efforts.

17. Affiliate Marketing: Making money online or creating affiliate programs or referral programs as part of you Digital marketing learning.

18. How to build influencers and PR list for better results: Discover How to get media exposure and free publicity for your clients or organization.

19. How to create viral videos and posts experience with case studies.

20. Understand how to schedule and create Digital Marketing plans weekly and 3 month plan for better Results
getting most out of your Digital marketing team and how to coordinate with team members and developers and designers, using tools, productivity tools, email communications.

21. How to think and act like a Boss or as a Business person. Digital Marketing team is a startup in a startup environment where you work with everyone and help run business better way by providing the most important fuel for organization the sales.

22. If possible focus on Setting up an Online Business from scratch with an investment of not more than Rs 10,000. You can start one absolutely with this amount.

23. Digital Marketing Tools used by industry leaders and professional for Digital Marketing and beyond can be found on Buffer and Hubspot Blogs.

24. Start a blog and Combine all and learn one at a time perfectly. Most importantly take actions and implement what you read and learn from blogs, the Internet, and Youtube.

25. Conclusion:
Take action and read more industry specific blogs and implement what you learn by starting a blog.

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Lesson Posted on 12/08/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training +1 Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training less

Handy Guide To Facebook Marketing Terms

Indian School Of Digital Marketing Management And Technology

We are experts in providing digital marketing related training and industrial training for the same topic....

General Definitions This section might be a bit of a refresher for most readers. But if you or your admins are new to Facebook, it’s good to get acquainted with these terms as soon as possible. Account Settings: Your settings are used to manage basic account preferences. Here you can edit... read more

General Definitions

This section might be a bit of a refresher for most readers. But if you or your admins are new to Facebook, it’s good to get acquainted with these terms as soon as possible.

  1. Account Settings: Your settings are used to manage basic account preferences. Here you can edit your name or email, change your notification preferences, turn on extra security features, and more.
  2. App: Facebook Apps are created by third parties and add more features and functionality to your Facebook experience.
  3. Badge: A Badge is a personalized box you create to share your Facebook profile, photos, or Page on other websites.
  4. Chat: Chat is a feature that lets you send instant messages to your friends.
  5. Event: Use the Facebook Event feature to organize events, gather RSVPs, respond to invites, and keep up with what your friends are doing.
  6. Follow: Follow is a way to hear from people you’re interested in, even if you’re not friends. The Follow button is always a way to fine-tune your News Feed to get the types of updates you want to see.
  7. Friend: Friends are people you connect and share with on Facebook. You can send as well as receive Friend requests from other Facebook members.
  8. Groups: Facebook Groups make it easy to connect with specific sets of people, such as coworkers. They’re dedicated spaces where you can share updates, photos, and documents as well as message other Group members.
  9. Like: Clicking Like is a way to give positive feedback and connect with things you care about. When you Like something, the action appears as an update on your Timeline. Liking a post means you were interested in what a friend was talking about (even if you didn’t leave a comment). Liking a Page means you’re connecting to that Page, so you’ll start to see its stories in your News Feed. The Page will also appear on your Profile, and you’ll appear on the Page as a person who Likes that Page.
  10. Messages: Messages are similar to private email messages. They appear in your Facebook Inbox and can include text messages, chats, emails, and mobile messages from your Facebook Friends.
  11. News Feed: Your News Feed is a constantly updating list of stories in the middle of your homepage. It includes status updates, photos, videos, links, App activities, and Likes from the people, Pages, and Groups you’re associated with.
  12. Notes: The Notes feature lets you publish messages in rich-text format, giving you greater flexibility than simple updates allow. In addition to formatting your text, you can add photos and tag other people in your note.
  13. Notifications: Notifications are updates about activity on Facebook. For example, you can be notified when an update is made to a Group you belong to or when someone accepts your Friend request. While you can’t turn off notifications entirely, you can adjust what you’re notified about and how.
  14. Poke: People use the Poke feature when they want to get someone’s attention or say hello. When you Poke someone, they’ll receive a notification letting them know that they’ve been poked and by whom.
  15. Profile: Your Profile is your collection of photos, stories, and experiences that tell your story. It includes your Timeline, profile picture, biography, and personal information. It can be public or private, but is only for non-commercial use.
  16. Search: Search is a tool to find people, posts, photos, places, Pages, Groups, apps, and events on Facebook.
  17. Social Plugins: Social Plugins are tools that other websites can use to provide people with personalized and social experiences. When you interact with social plugins, you share your experiences off Facebook with your friends on Facebook.
  18. Tagging: A tag links a person, Page, or place to something you post, like a status update or photo. For example, you can tag a photo to say who’s in it or post a status update and say who you’re with or where you are.
  19. Ticker: The Ticker is positioned on the right side of your homepage and is updated with your friends’ activities in real-time. You can use it to keep up with the latest news as it happens, listen to music with your friends, or hover over a story to join in the conversation.
  20. Timeline: Your Timeline is where you can see your posts or posts you’ve been tagged in displayed by date. It’s also part of your Profile.
  21. Timeline Review: This is a tool that lets you approve or reject posts that you’ve been tagged in before they go on your Timeline. When people you’re not friends with tag you in a post, they automatically go to Timeline review.
  22. Top Story: Top Stories include the stories published since you last checked News Feed that Facebook’s algorithm thinks you’ll find interesting. These items might be different depending on how long it’s been since you last visited your News Feed.
  23. Trending: Trending shows you a list of topics and hashtags that have recently spiked in popularity on Facebook. This is a personalized list based on your location, Pages you’ve liked, and what’s trending across Facebook.

Pages Definitions:

Although your Facebook Page is just one of many aspects of the social network, it has a lot of its own terminology and features. This section focuses on the most important terms that you and your team need to know.

  1. About Section:This section contains basic information that’ll help visitors quickly learn about your Facebook Page. Different types of basic information will appear in your Page’s About section depending on your Page’s category.
  2. Activity Log:The Activity Log helps you manage your Page’s Timeline. It shows you a complete list of posts and comments by your Page, including posts you’ve hidden. Only people who help manage your Page can see the Activity Log.
  3. Boost Post: Boosted posts appear higher in News Feed so there’s a better chance that your audience will see them. You can boost any post you create on your Page, including status updates, photos, videos, and offers. The cost to boost a post depends on how many people you want to reach.
  4. Check-ins:This action announces a person’s location to their Facebook friends. If your Page includes an address, it will appear in a list of possible locations to check into when people are nearby. Once someone has checked in, a story (definition below) will be created in their friends’ News Feeds.
  5. Cover Photo: This is the large picture at the top of your Page. All cover photos are public, which means that anyone visiting your Page will be able to see it. Best practices include using a unique image that represents your brand.
  6. Liked by Page: This section features all of the other Pages that you, as the Page, Like.
  7. Milestone:Milestones are a special type of Page post that lets you highlight key moments on your Page’s Timeline. You can use milestones to share important events that tell the story of your Page is about.
  8. Offer: Certain businesses, brands, and organizations can share discounts with their customers by posting an offer on their Facebook Page. When someone claims an offer, they’ll receive an email that they can show at the Page’s physical location to get the discount.
  9. Page: Facebook Pages help businesses, organizations, and brands share their stories and connect with people. Like profiles, you can customize Pages by posting stories, hosting events, adding apps, and more. People who like your Page can get updates in their News Feeds.
  10. Page Admin: When you create a Page, you automatically become the Page’s admin, which means only you can change how the Page looks and post as the Page. You can then assign roles to other people to help you manage your Page.
  11. Page Roles: There are five different roles for people who help manage Facebook Pages. These roles include admin, editor, moderator, advertiser, and analyst. Any person assigned to these roles will log into their own personal accounts and work on the Page from there.
  12. Pin to Top: Any post that you pin will move to the top of your Page’s Timeline and a “pinned” icon will appear in the top-right corner of the post. Your pinned post will stay at the top of your Page’s Timeline for seven days. After that, it’ll return to the date it was posted on your Page’s Timeline. Only posts created by your Page can be pinned; posts that other people add to your Page aren’t supported by the feature.
  13. Post Attribution: Your posts, Likes, and comments on your Page’s timeline will be attributed to the Page itself — even if you’re logged into Facebook as yourself and not the Page. Whether you’re creating a post or scrolling through News Feed, you can choose to act as a Page or as yourself from a convenient drop-down box.

Under Page Settings > Post Attribution, you can change the default to post as the individual rather than the Page. With this enabled, when anyone who manages your Page creates a post or comments, it’ll be attributed to that individual rather than the Page.

  1. Posts to Page: Posts to Page are any posts made to your Page by someone other than an admin. This way, your Timeline will showcase messages and content from your brand only. Any questions or feedback from customers will be found in the Posts to Page section on the left-hand side of your Page.
  2. Suggested Edits: People viewing Pages with locations that they can check into may see the option to suggest edits. This lets people suggest information that might be missing, such as a category, phone number, or address. If multiple people make the same suggestion, this information can be added to your Page to help other people find it. Page admins can confirm or remove information that’s been suggested.
  3. Tabs:These are sections that come with your Page when you create it. They keep your Page organized and help people see specific content types, like photos and events.
  4. Verified Page: Some Pages and profiles are verified by Facebook to let people know that they’re authentic. These can include celebrities and public figures, global brands and businesses, and media. Once verified, you’ll see a blue badge next to your Page’s name.

Insights Definitions:

While Facebook Insights is similar to traditional web analytics data offerings, some of the terminology is unique to the platform. To make sure you’re not confused by any of the information you find in your Insights data, the following definitions should help make things more clear.

Analyzing Your Audience:

From demographic characteristics to where they were before they came to your Page, Facebook Insights offers you a wide variety of metrics to help you analyze your Page’s audience. The following terms will help you understand what the data provided through Insights means so you can use it more effectively.

  1. Cities/Countries: This is the number of people who saw any content about your Page grouped by country or city, based on IP address.
  2. Daily Active Users: This metric is the number of people who have viewed or interacted with your Facebook Page on a specific day. It’s categorized by the type of action they perform.
  3. Engaged Users: This is the number of engaged individuals who have clicked anywhere on one of your Facebook Page posts. For example, someone could have Liked one of your posts, commented on it, or shared it.
  4. External Referrers:External referrers are the number of views your Facebook Page received from website URLs that aren’t part of Facebook.com.
  5. Fans: In Page Insights, and other places on Facebook, “fans” is another way to refer to the people who Like your Page.
  6. Friends of Fans: This shares the number of unique individuals who are friends with people who Like your Facebook Page. These people represent the total potential reach of content you publish to your Page.
  7. Gender and Age: These demographic metrics detail the percentage of people who saw any content about your Page for each age and gender bracket, based on the information people enter in their personal profiles.
  8. Language: This is the number of people who saw any content about your Page grouped by language, based on default language settings.
  9. Like Sources: This is the number of times your Facebook Page was Liked, categorized by where the Like occurred during a specific date range. This lets you see whether the Likes come from your Page itself, from your website, or from other sources.
  10. Monthly Active Users: This is the number of people who have viewed your Facebook Page or interacted with it during the previous 30 days. By tracking this metric, you can determine the degree to which your Facebook influence fluctuates monthly or seasonally.
  11. Net Likes: This is the difference between the number of people who have Liked your Page and the number who unliked it over a specific period.
  12. New Likes: This total is the number of unique individuals who Liked your Facebook Page during a specific date range that you set yourself.
  13. Organic Reach:Organic reach is the number of unique individuals who saw a specific post from your Page on their News Feeds, tickers, or directly on their Pages.
  14. Other Clicks: This is a measurement of clicks not on the content of your Facebook Page post, but rather of clicks on the Page title or to “see more.”
  15. Paid Reach: This is the number of unique individuals who saw a specific post from your Page through a paid source like a Facebook Ad or Promoted Post.
  16. Post Reach: This is the number of people who have seen your post. You post counts as reaching someone when it’s shown in their News Feed. Figures displayed in Insights are for the first 28 days after a post was created and include people viewing your post on desktop and mobile.
  17. Reach:Reach is the number of people who received impressions (definition below) of a Page post. Reach might be less than impressions since one person can make multiple impressions.
  18. Story:This term is used to reference the ways people can interact with your Page, including:
  • Liking your Facebook Page
  • Liking, commenting on, or sharing a post from your Page
  • Answering a question you asked on your Page
  • Responding to an event you posted on your Page
  • Mentioning your Page within their own posts
  • Tagging your Page in an uploaded picture
  • Checking in to or recommending your Page
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Lesson Posted on 28/07/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training

Digital Marketing Training

TalentTec.in

TalentTec.in - Software Training and placement assistance. We offer all software training Web Designing,...

1. History of Search and Introduction to SEO: Evolution & Growth of Search Engines. How Google Work's: Basics of SEO. Periodic Table of SEO success factors. 2. On-Page Practics: Basics of HTML. URL, Meta Tags, Title, H1, Images. Crawling: XML & HTML Sitemaps, Robots.txt. Achor text,... read more

1. History of Search and Introduction to SEO:

  1. Evolution & Growth of Search Engines.
  2. How Google Work's: Basics of SEO.
  3. Periodic Table of SEO success factors.

2. On-Page Practics:

  1. Basics of HTML.
  2. URL, Meta Tags, Title, H1, Images.
  3. Crawling: XML & HTML Sitemaps, Robots.txt.
  4. Achor text, Internal linking.
  5. Tools: Google Search Console, Bing Webmaster, Google Analytics setup.

3. Keyword Research and Competitive Analysis:

  1. Keyword Planner tool (Search volumes, Competition, Business priority).
  2. Mapping keywords to website pages.
  3. Competition Analysis.

4. SEO Friendly Design & Architecture:

  1. Thinking before designing a website (goals, strategies & measurement models).
  2. Mobile responsive / adaptive design.
  3. Importance of HTTPs.
  4. Site schema (rich snippets) & architecture.

5. Technical Website Optimization:             

  1. URL Architecture.
  2. Page Speed Analysis (GTMetrix / YSlow / Google Page Speed).
  3. Broken links.
  4. Canonicalization.
  5. 301 redirects.
  6. Custom 404 Error pages.

6. Link Building Methods:             

  1. Content marketing basics & its importance.
  2. Directory submissions.
  3. Local listings.
  4. Niche backlinking via influencers & articles.
  5. Social bookmarking.
  6.  Press Release optimization.

7. SoLoMo - Social-Local-Mobile SEO Strategies:                             

  1. Social Media backlinking (Twitter, LinkedIn, Facebook, Google+, Pinterest).
  2. Online Reputation Management & Influencer outreach.
  3. Local SEO (Schema for addresses, local keywords, local websites).
  4. Mobile SEO best practices.

 8. Social Media Optimization (SMO):

  1. SMO Basics.
  2. Twitter Page Optimization.
  3. Facebook Page Optimization.
  4. Linkedin Optimization.
  5. Google+ Page Optimization.
  6. YouTube Optimization.
  7. Social media sites.
  8. Image Optimization and Networking.

9. Social Media Marketing (SMM):

  1. Twitter Ads.
  2. Facebook Ads.

10. SEO Site Audit:              

  1. On-page & Off-page audit strategy.
  2. Tools: Screaming Frog, Moz (Fresh Web Explorer, Open Site Explorer etc.), SEOprofiler, domain tools.
  3. Audit Report.

 11. SEO Tracking:

  1. Tracking ranks (Webcam).
  2. Google Analytics Custom Reports.
  3. Creating your custom dashboard.

12. The Future of SEO:

  1. Voice search.
  2. Augmented & Virtual Reality.
  3. Wearable devices & latest tech.
  4. Semantic web.
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Lesson Posted on 21/07/2017 Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media +1 Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training less

What Is Google Display Network?

Shailesh Bhoyare

Having 10 years of experience managing SEM accounts for US, UK, AUS and other international clients along...

The Google Display Network reportedly reaches 90 percent of Internet users via millions of sites. It’s a more passive form of advertising, whereas the Search Network is more active. In other words, people are actively looking for something when they come across Search Network ads, whereas they... read more

The Google Display Network reportedly reaches 90 percent of Internet users via millions of sites. It’s a more passive form of advertising, whereas the Search Network is more active. In other words, people are actively looking for something when they come across Search Network ads, whereas they are often are casually browsing websites when they happen upon Google Display Network ads (though they may also be researching).

GDN allows advertisers to employ traditional text ads, in addition to more engaging ads that contain images, video and rich media.

Google display network is all about using the power of Google outside of the search engine. What does this mean? This means that by using Google Adwords campaign console, you can target websites based on keywords in their content or topics and/or place ads by site names. GDN is a network of websites which run Google ads. GDN sites comprise of YouTube, Gmail and more than a million Google web display partners which includes all AdSense and DoubleClick Ad Exchange partner sites that allow text and display ads on their site pages. Google Display Network offers multiple Ad formats like text ads, image ads, rich media ads and video ads. GDN console got a recent energy boost by way of better features and targeting options.

The Google Display Network is a powerful tool if used properly. Success on GDN calls for a different approach from regular search strategy. The ability to choose the right keywords and topics/Google partner sites with an effective creative strategy will define success.

 

 

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Answered on 16/06/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training Functional Training/Internet & Digital Media/Social Media Marketing (SMM) Training

Nacre Technologies Private Limited

The skill set that recruiters look for in marketers is evolving as new channels, technologies and platforms become available and necessary to use. With the rise of digital and a growing demand for data-driven marketing, hiring managers are being challenged to reconsider what skills quantitative and... read more
The skill set that recruiters look for in marketers is evolving as new channels, technologies and platforms become available and necessary to use. With the rise of digital and a growing demand for data-driven marketing, hiring managers are being challenged to reconsider what skills?quantitative and creative?a recruit needs in order to succeed as a digital marketer. read less
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Lesson Posted on 21/03/2017 IT Courses/Search engine Ranking Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training

How To Submit Website Or Blog Sitemap to Google Webmaster Tools 3 Steps with Picture?

Digital Mind Web Solutions

Digital Mind Web Solutions is Indore's leading Digital IT Sector training Institute cum company and the...

Hello friends, Today we'll discuss about How to submit or add website and blog sitemap to google webmaster tools. before create sitemap you have to learn about following questions. what is sitemap?. How it work? How to Create Sitemap for website? How to create Sitemap for Blogger? Let us discuss... read more

 

Hello friends, Today we'll discuss about How to submit or add website and blog sitemap to google webmaster tools. before create sitemap you have to learn about following questions. what is sitemap?. How it work? How to Create Sitemap for website? How to create Sitemap for Blogger?

Let us discuss about above questions one by one.

1. What is Sitemap How it work ?

Sitemap is nothing its a structure of your website or blog post which manipulate by different search engine. according to their name we can say "Mapping of multiple post known as sitemap". Sitemap is very important for increase your website or blog SEO power. if you create sitemap of your website or blog it easily crawl by different search engine and improve ranking.

2. How to create sitemap for blogger ?

Create sitemap for blog is not tough you just follow the below steps:

Step-1

Login to your google webmaster tools account and click on the Blog title for which you want to add sitemap. Now click Sitemaps Button at right top.

Step-2

Now Click on ADD/TESTSITEMAP Button at top right corner.

Step-3

After click on ADD/TEST SITEMAP a small window appear that snap show below.

 

Just copy below code and past in blank box

atom.xml?redirect=false&start-index=1&max-results=500

Now click on Submit Sitemap and refresh the Page.

 

Congrats You have Done!

 

Note: But remember above code valid upto 500 post only if you reach post more than 500 post then paste below code

atom.xml?redirect=false&start-index=501&max-results=500

this processes is change for every 500 post you just increase number at index like 1,501,1001 so on.

3. How to create sitemap for Website ?

 Create Sitemap for website is similar to blogger sitemap. all above process same but in place of  Above code you paste below code

xmlsitemap.php

Now click on Submit Sitemap and refresh the Page.

Congrats You have Done!

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Lesson Posted on 17/03/2017 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training IT Courses/Search engine Ranking +1 Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training less

How do I improved our business using SEO trends?

Obabuji

We are an inventive full-service agency that specializes in Digitalizing brands. Our approach encourages...

Improved our business using SEO When you start a business, first of all you need a website to enhance your detail. SEO plays important role for growing any kind of business through website. SEO helps to your websites for getting more organic traffic which means more readers indirectly more money to... read more

Improved our business using SEO

When you start a business, first of all you need a website to enhance your detail. SEO plays important role for growing any kind of business through website.

SEO helps to your websites for getting more organic traffic which means more readers indirectly more money to you .SEO is the one of the best way to attract visitors and convert them into customer. By content optimization you can health your website because search engine likes fresh and rich contents. If you wrote unique content with unique keywords within a optimized templates than article definitely rank higher as compare to others.You can also use keywords in heading text, image title and body text.

For websites, keywords meta tag plays important role. You can also add phrases in your article for looks attracting.

Insert your business related images and also name them with keywords. By putting a alt tag you can optimize your image this helps to search engine for reading your image.Try to upload a video as per your website need . Make video understandable for search engine by including specific keywords. You can get a more traffic by social media elements because it is a part of SEO. It is the platform who brings you more traffic to your news website.

Digital marketing India

Specific sitemap is also important, xml sitemap used to tell search engine about your url. There are some specific sitemaps for news related websites. Linking is very important and effective according to high ranking for your websites.

And at last publish informative,unique and good article and involves the above tips in your news website and avoid black hat techniques, keyword stuffing, link spamming, etc. Always upload fresh content in your website to get high ranking in search engine.

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Lesson Posted on 09/03/2017 Functional Training/Internet & Digital Media/Search Engine Optimization (SEO) Training Functional Training/Internet & Digital Media/Search Engine Marketing (SEM) Training

How To Increase SEO (Page Rank) with Image Optimization?

Digital Mind Web Solutions

Digital Mind Web Solutions is Indore's leading Digital IT Sector training Institute cum company and the...

Hello guys, we are going to discuss about How to increase website and blog seo page rank with image optimization. Image optimization is very useful for your website or blog audit if you use image content or screenshot you have to must know how my image crawler by Google and other search engine at... read more

Hello guys, we are going to discuss about How to increase website and blog seo page rank with image optimization. Image optimization is very useful for your website or blog audit if you use image content or screenshot you have to must know how my image crawler by Google and other search engine at image search result. For example-

From above snap you see when someone search anything by image then your website or blog image content must be on first rank. Because today search by image is very popular for many search engine if your image fetch by search engine and someone click on it. It's redirect visitors to your website/blog post or increase traffic.

There are Following Below simple steps By which we increase seo with image optimization:

1. Image Extension
Image extension is very useful when we save our website or blog contents images. It should be save in png or jpg format because png or jpg decrease website or blog content overloading.

2. Image Size
Image Size is also very useful for image optimization. Your content image size neither too long nor too small it should be between 110kb to 500kb because if image size too small it make text misplace or if image size too large it make website overloaded.

3. Save with post title name
Your website or blog content images should be save with your title name it increase website seo i.e., if your post title about "How to increase seo? then save all post images with that title.

4. Save Image using Hyphen
Your website or blog content image should be save using hyphen this is very important for increase seo or page rank. Because Google or any other search engine crawling or fetch content using hyphen for example if your post title or image save name like "How to increase seo with image optimization ?" then Google crawler it as How-to-increase-seo-with-image-optimization so you have to already save it by using hyphen it make google crawling process simple. Many webmaster also use underscore (_) in place of hyphen but as my experience hyphen (-) searching much better than underscore (_).



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