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Lesson Posted on 16 Mar Functional Training/Internet & Digital Media/Digital Marketing Training

Why do we need to understand how Search Engine works ?

Rakesh Chandra

Digital Marketing Expert, Author and Trainer. Author of "Digital Marketing to Business"(book launched...

Why do we need to understand how Search Engine works ? By understanding how the search engine exactly works, we can optimize our web pages to make sure they are visible when a user searches for the related content. We can therefore analyse the required keywords and use them where the search... read more

 

Why do we need to understand how Search Engine works ? 

By understanding how the search engine exactly works, we can optimize our web pages to make sure they are visible when a user searches for the related content. We can therefore analyse the required keywords and use them where the search engine looks in the web pages. By learning this technique we can not only get a business online but also make a business readily visible or listed in one of the Search Engine’s top results.

History: -

Archie, the first Search Engine ever discovered in the history of mankind (1990). It was the first search program but the fault with it was, it could give up a search result but it couldn’t identify what’s inside the web pages i.e the content of the web pages. Due to this, the search engine was not able to categorize the web pages

Then came along the most advanced Search Engine’s like Google,Yahoo, Bing and ask. These search engines are a bunch of most efficient and sophisticated computer programs.

Now,if we look into how does a search engine reacts whenever the user searches something. Whenever there is a query, the search engine compares it with all the web pages available and provide the user with the best search results. The search engines usually publishes or refers:-

  • Local business listings
  • Items/Products for sale
  • Images, videos and other content

Now, let’s look into how does Search Engine actually works?

The Search Engine adopt three Different techniques, includes:-

1.Crawling: -

The term crawling refers to examining the content. Search Engines crawl all the web pages available to search the related content web pages images and videos and provide the best search results.

Search Engine uses some unique set of program called robots which are usually referred as crawlers or spiders. These spiders crawl up to all web pages and keep on searching for the related content but never stops crawling from page to page.

2.Indexing:
 The term indexing refers to categorizing of every piece of content.A Huge number of search results are provided by the bots or crawlers, here indexing helps differentiate few important pages from all those results using the description available from those web pages. This kind of technique helps the search engine in finding the original content and also avoids duplicated web pages in the display.

3. Ranking:
 The results from the Index are arranged according to the Ranking of these web pages. This techniques helps the search engine denote which content is more useful to the user. The sole objective of ranking is to provide the user with whatever is looking for.

Ranking of the search results or the web pages are done according to: -

  • Uniqueness of the content
  • Quality of the content
  • unique Words used

From the above, we are clear that when a user searches something on a search engine, the search engine looks into the index which is arranged according to the ranking. The index is therefore generated by filtering the results which are given by the crawling or spider bots.

Now getting into how search engine understand the web pages. When a user visit a random web page he can show the content of the webpage, the images available, the videos,etc where as when a search engine is it says to search engine can not only observe the content, images and videos of the page but also the code of the webpage i.e the html code(or other). So the user can edit the html code to optimize the webpage. Those who are not good with HTML can opt for tools that helps us to edit HTML code which is known as CMS(Content Management System). Many websites can be edited using CMS.

Few factors in the code that contributes to the visibility of the page in the search engine results:-

1. Page title:
 The title of a web page must be exactly representing the content of the entire page. Every website has few pages and each page must have a unique and specific title. This title column in the code help search engine understand and generate the search results.

  HTML Reference 

2. Page text:— Every webpage has its own description and several words are used to describe a web page. To optimize search results, the webpage must have the alternative texts/words, which are used by the customers to describe our product/service. Analyse the words which are used by the customer to describe a specific product and replace these keywords with the existing boards in a web page this will help you drive more attention of the search engine to your web page.


 The content of the document……
 

3. Images:
 Search engines don’t actually recognize the images just as we do. So, day of the code behind the images in street. Here, we must help the search engine understand the image. We can do this by giving a descriptive name to the image, which describes what’s exactly in the image.


 
 

Spectacular Mountain


 
 
 

 

Using the Alt-tab:
 The Alt-Tag is used to read out the description. This tag is specifically used in a software which is used by the visually impaired this software read up the images for those who cannot see. It is also applicable in browser that doesn’t support displaying of images. This can also be edited using the CMS. The content management system provides the user with an option for the Alt tag.

<-alt-”name-image>”

Final conclusion in optimizing a web page: -

1. Using descriptive and unique titles for a page.

2. Using descriptive names for the images in a web page.

The search engine mostly opts for: -

  • Content
  • Coding
  • Descriptive words
  • Alternative texts
  • Optimal visibility
 
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Lesson Posted on 16 Mar Functional Training/Internet & Digital Media/Digital Marketing Training

Breaking Old School Marketing Techniques; Digital Marketing: A Blessing for SME ??s

Creative IT Engineering & Multimedia Institute

Creative IT Engineering & Multimedia Institutes is a subsidiary of Digital Media Group, is starting this...

SMEs has registered exponential growth over the years. SME’s Plays a important role towards the economy. Traditional Old School Marketing Techniques slow the growth rate of SMEs. Now, Indian Government provides the platform of Digital India the era has changed. Every SMEs are going online with... read more

SMEs has registered exponential growth over the years. SME’s Plays a important role towards the economy. Traditional Old School Marketing Techniques slow the growth rate of SMEs. Now, Indian Government provides the platform of Digital India the era has changed. Every SMEs are going online with their Website, Ecommerce, Email Marketing, Facebook and LinkedIn to connect with their target audience more speedily and rapidly.

Digital Marketing benefits are the Blessings for SMEs:

Cost-effective

At the initial stage, you have to spend a lot of money on advertisement and promotion of your company. So instead of going with traditional marketing, try using digital platforms. Tactics like pay-per-click, display, and social media advertising can produce better results. You can try email marketing which will allow you to reach a bigger audience in less time.

Brand promotion

Digital marketing will give your business with every possible opportunity to promote your business. You just need to put quality content, keep updating your website regularly and this will improve your brand name and helps in promotion. You must use digital marketing for brand advertising and promotions.

Customer Service

The traditional marketing doesn’t allow you to interact with your customers directly or on time. But if you are using digital marketing method then you can get in touch with your customers pretty soon. They might have various questions to ask regarding your products and services and you can directly answer there queries that too in less time. This will give your customer’s an impression that how fast your brand is.

Exposure

The best part of digital marketing is that you can get user feedback and comments on your web page. This will help you to increase your customer base as the next buyers can see the comments and feedbacks of the previous one. This will also encourage your followers and clients to visit your website. The more positive comments you will get the more people will share and like your website.

It will help you to connect with other businesses

Not only in finding customers but this will also help you in finding and connecting with other start-ups, entrepreneurs, and businesses. Making these connections will benefit you in many ways. So make as many connections and contacts as possible.

Helps you in getting your target audience

Digital marketing allows you to create brand awareness and helps you to be in touch with your customers. With significant contents, you can impress your customers and gain their trust. High-quality content and engaging social media posts can easily get your target audience.

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Answered on 12 Mar IT Courses/SAP Functional Training/Internet & Digital Media/Digital Marketing Training

Arjun J

EDI Sterling Integrator Trainer

Hi Ravi.. Digital Marketing is a good career option.. Alternately you can also build a career in EDI.. I am also an MBA and have been progressing well in this field.. Connect with me if you want to know more on EDI
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Lesson Posted on 16 Jan Functional Training/Internet & Digital Media/Digital Marketing Training

Digital Marketing

Rohit Kumar Srivastava

An experienced Digital Marketing Professional and Trainer, managing team of digital marketers as well...

What is Digital Marketing? Any marketing done on the internet using digital channels falls under Digital Marketing. Why Digital Marketing? 1.Cost Effective 2.Real Time 3.Personalised 4.Result Analysis What are Digital Marketing Goals? Awareness Interest Purchase Loyalty Who can... read more

What is Digital Marketing?

Any marketing done on the internet using digital channels falls under Digital Marketing.

 

Why Digital Marketing?

1.Cost Effective

2.Real Time

3.Personalised

4.Result Analysis

 

What are Digital Marketing Goals?

  • Awareness
  • Interest
  • Purchase
  • Loyalty

 

Who can join the digital marketing course?

  • Fresher
  • Working Professionals
  • Business Owners
  • Part Timers

 

 

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Answered on 06 Jan Functional Training/Internet & Digital Media/Digital Marketing Training

Naval Gupta

Success Coach and Mentor

Anusha, This will depend on the usage terms of the specific theme. If the theme is lifetime free, then it would not get blocked ever. However, there are some trial themes, which can get blocked after 30 days or 90 days. The only way to get blocked themes unblocked is to purchase or pay usage subscription. Hope... read more

Anusha,

This will depend on the usage terms of the specific theme. If the theme is lifetime free, then it would not get blocked ever. However, there are some trial themes, which can get blocked after 30 days or 90 days.

The only way to get blocked themes unblocked is to purchase or pay usage subscription.

Hope it helps!

Coach Naval

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Answered on 12/10/2018 Functional Training/Internet & Digital Media/Digital Marketing Training

Gaurav Bhagat

Geeky Tutor

Hi Anusha, There are lots of certifications available in field of Digital Marketing.Google itself provides 10+ certificates which are free to grab at Google portal. Apart from this,Hubspot and some other 3rd party application providers are also there to provide you with certification. read more

Hi Anusha,

There are lots of certifications available in field of Digital Marketing.Google itself provides 10+ certificates which are free to grab at Google portal.

Apart from this,Hubspot and some other 3rd party application providers are also there to provide you with certification.

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Answered on 09/09/2018 Functional Training/Internet & Digital Media/Digital Marketing Training

Upendra Rana

SEO Trainer

Yes It will be boom and also can earn through Blooging, Youtuber and Affiliated Marketing....
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Lesson Posted on 29/05/2018 Functional Training/Internet & Digital Media/Digital Marketing Training

Top 5 Reasons Why Digital Marketing Isn't Working For You (And How To Fix Them)

Chanukya G

I am real time experience in Digital Marketing from past 4 years, And i am planning to teach my skills...

1-Resistance To Change 2- Inexperience 3- Low-Quality Content 4- Undefined Goals And Unrealistic Expectations 5- Upper Management Doesn’t Use Social Platforms
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Answered on 16/05/2018 Functional Training/Internet & Digital Media/Digital Marketing Training IT Courses/SAP

Subha Hana Consultant

SAP HANA Consultant with BODS and SAP ABAP having an 10+ years of total experience on IT field. First...

SAP Course.I would suggest SAP HANA modeling with BODS and having ABAP basic background will be suffient for building carrier for sure.
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Answered on 15/07/2017 Functional Training/Internet & Digital Media/Digital Marketing Training

Niranjan Ramamurthy

Trainer

Digital Marketing is a very broad term with hundreds of specialisations within it. What are you interested in? Let's take Google AdWords (the number one revenue generating platform for Google) where you can learn and get certified online, for free! Visit partners.google.com for the study material and... read more
Digital Marketing is a very broad term with hundreds of specialisations within it. What are you interested in? Let's take Google AdWords (the number one revenue generating platform for Google) where you can learn and get certified online, for free! Visit partners.google.com for the study material and exam links. If you insist on staying broad (digital marketing), here are two excellent resources which are self paced: https://landing.google.com/academyforads and https://learndigital.withgoogle.com/digitalunlocked Once you have a fair idea, by going through these free resources, you can approach a tutor so that you get real-time experience in managing campaigns and creating a DM strategy for a business. Watch out for training centres and online tutors who do not offer this hands-on experience. Another thing to ask is if they have a Google Partner badge active currently. Stay away from SEO companies who offer AdWords as an add on. By the end of your learning (let's say 3 months), you should be able to find a job independently (through sites like Upwork and PeoplePerHour) and charge $100 per campaign. All the best! read less
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