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Lesson Posted on 10 Jan Functional Training/Internet & Digital Media/Digital Marketing Training

What is a Search Engine

Ravinder Singh Bassan

Interested in training and development teaching and giving knowledge. Earlier experience in marketing...

What is Search EnginePeople today are craving for information. Awareness and enthusiasm for knowledge have increased.People have diverse issues and they want solutions for the issues. Mobiles are everywhere and searchthe engine is a simple solution.Let me first discuss what is Search... read more

  

What is Search Engine


People today are craving for information. Awareness and enthusiasm for knowledge have increased.

People have diverse issues and they want solutions for the issues. Mobiles are everywhere  and search

the engine is a simple solution.

Let me first discuss what is Search Engine first. Google is a famous search engine. A web search

the engine is a software system designed to find relevant information by the user. Suppose you type

What is  Marketing in google it provides you with a list of pages matching the words you have typed.

 You will get a list of websites matching your query.

A list of suggestions will also be displayed like

 what is marketing in business

 What is marketing management

 What is marketing strategy


This is the simple job of a search engine to provide you with relevant data when you search the web.  The

information may be a mix of pages, images and other types of files. This is possible with the help of a

web crawler/spider.  The search engines today are smart enough to understand the user intent and

natural language queries and provides relevant information to the user. In order to increase website 

ranking higher in website rankings you have to do   search engine optimisation that the internet

the search engine can rank your website higher in the SERP.


FUNCTIONS OF SEARCH ENGINE :

 
Have you imagined that when you type a query in the search engine box then the search engine provides
 
you the most relevant information. It is possible due to the functions of the search engine.
 
A website search engine performs the following functions:

a. Crawling: When a user types a phrase  then the google spider travels a journey in world wide web

and collects all the websites, content and relevant data

this is called crawling.

b.Indexing: After crawling comes indexing. Google indexes the information it prepares a list of

relevant data which comes forward when the user types a specific keyword. Indexing is a function to

organize the files in an organizes manner for quick retrieval of relevant information. real-time data is

maintained by running an algorithm.


C.Storage: After indexing the information all the relevant data  is stored in the search engine database

which is used by the search engine when a user types a phrase.

After all these functions are performed by the search engine when a user types a keyword/phrase a list

of websites are displayed matching your query from where you can access your information.

It is necessary to understand the functions of the search engine before you proceed further

Let me name a few popular search engines for you :

a.Google

b.Bing

c.Yahoo

d.Ask.com

e.Baidu







 
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Lesson Posted on 25/12/2019 Functional Training/Internet & Digital Media/Digital Marketing Training

digital marketing training in greater noida

Mapping Skills Technologies Pvt Ltd

Mapping skills Technologies PVT LTD established in the year 2018, is North India s one of the best Software...

Digital Marketing is one in every of the most effective choice for a good career. With lots of opportunities in the field and handsome salaries, it’s the correct time join a digital marketing Training course. currently it's become a necessity for businesses to possess a powerful online presence... read more

Digital Marketing is one in every of the most effective choice for a good career. With lots of opportunities in the field and handsome salaries, it’s the correct time join a digital marketing Training course. currently it's become a necessity for businesses to possess a powerful online presence and for that, they have to require help from digital marketing companies to boost their online presence. So there are many opportunities for anyone who wants to create their career during this field. If you're in Greater Noida, Noida you'll find excellent institutes like Mapping skills offering Digital Marketing Training Course in Greater Noida.noida

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Answered on 07 Jan Functional Training/Internet & Digital Media/Digital Marketing Training

Job Oriented Courses

Hello, You can check on google and go with the reviews about the centre. With this activity, you will quickly get the best institute for your preferred course. Thank You
Answers 8 Comments
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Answered on 14 Jan Functional Training/Internet & Digital Media/Digital Marketing Training

99 Digital Academy

You Can Join Online Course from 99 Digital Academy.
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Answered on 04 Jan Functional Training/Internet & Digital Media/Digital Marketing Training

Narayan Shukla

Trainer

There is nothing like best course basis location, as digital marketing has no industry limitation. Hence, no best course in digital marketing, dm itself is the best course, but for a basic start with SEO then advanced, then PPC and after that, social media ( organic and paid). Best of luck.
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Answered on 14 Jan Functional Training/Internet & Digital Media/Digital Marketing Training

Ranjit Shah

Certified Digital Marketing Trainer with 10+ Years of Experience

There is nothing as best digital marketing course. It will depend on your goal and what you want to achieve from the course.Now a days there are lot of classes selling marketing courses on the basis of the number of modules. Don't be misinformed by this, they try to teach 30 or even 40+ modules, in 100... read more

There is nothing as best digital marketing course. It will depend on your goal and what you want to achieve from the course.

Now a days there are lot of classes selling marketing courses on the basis of the number of modules. Don't be misinformed by this, they try to teach 30 or even 40+ modules, in 100 to 150 hours which is useless. If you go for an interview no one is going to ask you if know seo, sem, smo, affiliate, email etc at the same. 

Decide what is your goal, talk to the counselor, take a Demo lecture and come up with the topic that interest you and try to focus on it and master it, at the same time just try to have a basic understanding for other topics. Jobs are based on specific topic like seo, sem, smo etc. so try to learn and do practical at the same time.

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Lesson Posted on 16/10/2019 Functional Training/Internet & Digital Media/Digital Marketing Training Functional Training/Internet & Digital Media/Affiliate Marketing

What is Digital Marketing and Why to choose Digital Marketing and it's Classification

Chaithanya Rvs

I have a strong knowledge of SEO, Social Media and Adwords. I have also ranked many websites in the first...

What is Digital Marketing? In simple terms,Digital Marketing or Online Marketing or Internet Marketing is marketing of products,information through online. In past days people went through traditional marketing,where a product or information about the company went to the public through paper.It might... read more

What is Digital Marketing?

In simple terms,Digital Marketing or Online Marketing or Internet Marketing is marketing of products,information through online. In past days people went through traditional marketing,where a product or information about the company went to the public through paper.It might be a Pamphlet, Paper Ad. And with the entry of Radio and Television Ads shifted from Print to Digital Medium. 

This went for ages and with the boom of Internet, Digital Marketing came into picture. When compared to Print and T.V medium Digital Marketing had penetrated easily into people lifes.

Why Choose Digital Marketing?

When compared to print and T.V, Digital Marketing has more reach. With the advent of Social Media platforms like Facebook, Twitter, Instagram, Pinterest it became more easy to do the marketing. Cost of giving ads has also reduced rapidly. This has became the main advantage. Facebook has 1.59 Billion daily active users, Twitter has 126 Million daily active users; Instagram has 800 Million daily active users and this has grabed the people's attention who want to advertise. 

What are the main benefits of Digital Marketing?

  • People can easily get into the Ads with minimum budget.
  • Reach is more when compared to the Traditional Marketing.
  • With low cost advertisers can get high return of investment.
  • We can get each and every information about the Ad like how many seen the Ad, how many have taken action etc.

How Digital Marketing is classified?

Digital Marketing is mainy classified into four categories. 

  1. Search Engine Optimization (SEO).
  2. Pay Per Click Ads (PPC).
  3. Social Media Marketing (SMM).
  4. E-Mail Marketing.

Search Engine Optimization:

Search Engine Optimization is defined as optimizing the search results in any search engine. For example, A & B sells house hold products and if A want to compete with B to increase the sales then A has to optimize his website where he will rank better position than A. In result, B will get more profits and also business. This should be done correctly by following the rules of search engines otherwise the site will be penalized. This method will be absolutely free and required some efforts for the results. 

Pay Per Click Ads:

This is also related to the search engine positions but applicable to the business who wants quick profits and brand awareness. When SEO is applied, results will be some what late. But in PPC the results will be shown in no time. This will be a bidding process carried by the search engines for the positions in the search engines. 

Social Media Marketing:

When it comes to social media, people are more active on the social platforms. So reaching them is more easy when compared to SEO and PPC. This is mainly used for the brand awareness and to reach more people in less time. This medium contains both paid marketing and free marketing. 

E-Mail Marketing:

E-Mail marketing mainly helps in keeping the company in touch with the people. With the help of mails, people can send their updates, product lists and offers for their products. It will be mainly useful after the whole marketing is done. This medium is mainly used for generating the leads.

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Lesson Posted on 28/08/2019 Functional Training/Internet & Digital Media/Digital Marketing Training

Digital Marketing Training, Web Designing, SEO, E-Commerce

My Training Point

While searching for the best training institute for digital marketing, web designing and development...

#Search_Engine_Optimization (SEO) Have you Known about This?Do YOU know SEO is the important one in Internet Marketing, it's one of the main parts of Digital Marketing If you want to become an SEO EXPERT to increase your Business Revenueread on below Each Online Business needs to come higher in Google... read more

#Search_Engine_Optimization (SEO) Have you Known about
This?
Do YOU know SEO is the important one in Internet Marketing,
it's one of the main parts of Digital Marketing If you want
to become an SEO EXPERT to increase your Business Revenue
read on below

Each Online Business needs to come higher in Google Search.
To positioning Higher in the google search item(Rank) is
called SEO.

Organizations like Amazon,eBay, Flipkart and so on they are
investing a huge number of dollars every month to build them
Ranking and they make 90% of their income from SEO.
Know More Details, Visit Us:
https://www.mytrainingpoint.in
Contact Us On:
9842278280

 

 

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Answered on 07/05/2019 Functional Training/Internet & Digital Media/Digital Marketing Training

School of Digital Marketing Kothrud

Yes . You can earn through Youtube monetization, Website ( google adsense), Social media influencer.
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Answered on 01/06/2019 Functional Training/Internet & Digital Media/Digital Marketing Training

Regent iTech

1.Browse online and understand the benefits of digital marketing. 2. To apply dm concepts in real world marketing online get trained by experts in short time 3. Get demo or discussion with institute / trainer. 4. Get into learning
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