Digital Marketing is one in every of the most effective choice for a good career. With lots of opportunities in the field and handsome salaries, it’s the correct time join a digital marketing Training course. currently it's become a necessity for businesses to possess a powerful online presence and for that, they have to require help from digital marketing companies to boost their online presence. So there are many opportunities for anyone who wants to create their career during this field. If you're in Greater Noida, Noida you'll find excellent institutes like Mapping skills offering Digital Marketing Training Course in Greater Noida.noida

There is nothing as best digital marketing course. It will depend on your goal and what you want to achieve from the course.

Now a days there are lot of classes selling marketing courses on the basis of the number of modules. Don't be misinformed by this, they try to teach 30 or even 40+ modules, in 100 to 150 hours which is useless. If you go for an interview no one is going to ask you if know seo, sem, smo, affiliate, email etc at the same. 

Decide what is your goal, talk to the counselor, take a Demo lecture and come up with the topic that interest you and try to focus on it and master it, at the same time just try to have a basic understanding for other topics. Jobs are based on specific topic like seo, sem, smo etc. so try to learn and do practical at the same time.

What is Digital Marketing?

In simple terms,Digital Marketing or Online Marketing or Internet Marketing is marketing of products,information through online. In past days people went through traditional marketing,where a product or information about the company went to the public through paper.It might be a Pamphlet, Paper Ad. And with the entry of Radio and Television Ads shifted from Print to Digital Medium. 

This went for ages and with the boom of Internet, Digital Marketing came into picture. When compared to Print and T.V medium Digital Marketing had penetrated easily into people lifes.

Why Choose Digital Marketing?

When compared to print and T.V, Digital Marketing has more reach. With the advent of Social Media platforms like Facebook, Twitter, Instagram, Pinterest it became more easy to do the marketing. Cost of giving ads has also reduced rapidly. This has became the main advantage. Facebook has 1.59 Billion daily active users, Twitter has 126 Million daily active users; Instagram has 800 Million daily active users and this has grabed the people's attention who want to advertise. 

What are the main benefits of Digital Marketing?

• People can easily get into the Ads with minimum budget.
• Reach is more when compared to the Traditional Marketing.
• With low cost advertisers can get high return of investment.
• We can get each and every information about the Ad like how many seen the Ad, how many have taken action etc.

How Digital Marketing is classified?

Digital Marketing is mainy classified into four categories. 

1. Search Engine Optimization (SEO).
2. Pay Per Click Ads (PPC).
3. Social Media Marketing (SMM).
4. E-Mail Marketing.

Search Engine Optimization:

Search Engine Optimization is defined as optimizing the search results in any search engine. For example, A & B sells house hold products and if A want to compete with B to increase the sales then A has to optimize his website where he will rank better position than A. In result, B will get more profits and also business. This should be done correctly by following the rules of search engines otherwise the site will be penalized. This method will be absolutely free and required some efforts for the results. 

Pay Per Click Ads:

This is also related to the search engine positions but applicable to the business who wants quick profits and brand awareness. When SEO is applied, results will be some what late. But in PPC the results will be shown in no time. This will be a bidding process carried by the search engines for the positions in the search engines. 

Social Media Marketing:

When it comes to social media, people are more active on the social platforms. So reaching them is more easy when compared to SEO and PPC. This is mainly used for the brand awareness and to reach more people in less time. This medium contains both paid marketing and free marketing. 

E-Mail Marketing:

E-Mail marketing mainly helps in keeping the company in touch with the people. With the help of mails, people can send their updates, product lists and offers for their products. It will be mainly useful after the whole marketing is done. This medium is mainly used for generating the leads.