Kumaraperumal S

I’m Dr. Kumar. I hold a PhD in Management and an MBA in International Business.
I’m a marketing educator with over 15 years of teaching experience and 18 years of industry and entrepreneurial exposure. Alongside academia, I’ve worked with companies, built business ventures, managed export operations, and collaborated with international clients. This real-world experience allows me to bridge theory with managerial and entrepreneurial decision-making.
I teach subjects including Marketing Management, Managerial Economics, Services Marketing, Strategic Marketing, B2B Marketing, International Marketing, Consumer Behaviour, Product and Brand Management, and Integrated Marketing Communication.
My teaching style is simple, practical, and application-oriented. I focus on breaking down complex concepts, using real industry examples, and helping students think like managers.