Anju M.

I am a seasoned digital marketing professional with over 12 years of rich experience in the online marketing ecosystem, specializing in performance marketing. Currently positioned as a Senior Manager - Performance Marketing at a leading company in Bangalore, I drive data-driven strategies to enhance ROI, scale campaigns, and achieve measurable business growth.

Core Expertise

Performance Marketing: Expertise in planning, executing, and optimizing multi-channel campaigns across platforms like Google Ads, Meta Ads, LinkedIn, and programmatic media to maximize customer acquisition and retention.
Data-Driven Decision-Making: Proficient in analyzing campaign data, consumer insights, and competitive intelligence to create targeted strategies that align with business objectives.
Paid Media Management: Comprehensive experience in managing ad budgets, scaling campaigns, and ensuring high-quality lead generation while maintaining cost efficiency.
Team Leadership & Collaboration: Skilled in mentoring and leading cross-functional teams, ensuring seamless project execution, and fostering a collaborative work environment.
Client-Centric Approach: Adept at aligning marketing strategies with client goals, ensuring consistent satisfaction and long-term partnerships.