Prashik Zodge

Digital Marketing & Analytics Manager with expertise in digital marketing, marketing, performance marketing, campaign management, social media marketing, media planning, advertising, sem, seo, google adwords, ppc,crm, product management, email marketing.

Digital Marketing Analyst
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Symbiosis Skills and Professional University (SSPU)
Full-time
Jan 2025 to Apr 2025 (4 months)
Successfully implemented and customized CRM systems for lead management, streamlining processes and improving conversion rates. Managed end-to-end digital marketing campaigns, including web, SEO/SEM, email marketing, social media, and display advertising, to enhance brand visibility and engagement for Symbiosis Skill & Professional University. Designed, built, and maintained the social media presence, driving consistent audience growth and engagement. Measured and analyzed campaign performance, leveraging insights to optimize strategies and achieve targeted ROI and KPIs. Coordinated effectively with multiple school directors to align marketing efforts with institutional goals and ensure cross-functional collaboration. Planned, executed, and analyzed A/B tests and conversion experiments, optimizing user funnels and improving the end-to-end customer experience. Collaborated with internal teams to create and optimize landing pages, enhancing user experience across digital touchpoints. Identified critical conversion and drop-off points, implementing strategies to optimize the customer journey and improve retention. Partnered with agencies and vendors to execute campaigns effectively, staying ahead of trends and adopting emerging technologies. Provided thought leadership and strategic insights, driving innovation and digital transformation across all marketing efforts
Digital Marketing & Analytics Manager