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Why is Salesforce acquiring Tableau?

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Salesforce acquired Tableau primarily to enhance its data analytics capabilities. Tableau's powerful data visualization and analytics tools complement Salesforce's CRM platform, enabling customers to derive deeper insights from their data. This acquisition allows Salesforce to offer a more comprehensive...
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Salesforce acquired Tableau primarily to enhance its data analytics capabilities. Tableau's powerful data visualization and analytics tools complement Salesforce's CRM platform, enabling customers to derive deeper insights from their data. This acquisition allows Salesforce to offer a more comprehensive solution for managing and analyzing data, further empowering businesses to make data-driven decisions. read less
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Data Analyst with 10 years of experience in Fintech, Product ,and IT Services

Salesforce acquired Tableau in 2019 with the goal of becoming a more complete customer relationship management (CRM) platform. Here's a breakdown of the reasons: Deeper Customer Insights: Tableau allows Salesforce to integrate data visualization into their CRM. This lets businesses see not just customer...
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Salesforce acquired Tableau in 2019 with the goal of becoming a more complete customer relationship management (CRM) platform. Here's a breakdown of the reasons: Deeper Customer Insights: Tableau allows Salesforce to integrate data visualization into their CRM. This lets businesses see not just customer information, but also clear pictures (charts, graphs) to understand customer behavior and trends. More Compelling Storytelling: Salesforce can leverage Tableau to help businesses present data-driven customer stories to different teams (sales, marketing, etc.) This fosters better communication and collaboration. A Complete CRM Solution: By adding Tableau, Salesforce aimed to offer a one-stop shop for managing customer data, analyzing it, and gaining insights - all within their platform. Overall, Salesforce saw Tableau as a way to strengthen their CRM offerings by adding a powerful data visualization tool and making customer data more insightful and actionable. read less
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Related Questions

What is Tableau and its uses?
Tableau is avisualization toll for creating interactive dashboard it is also a BI tool through which u can different kind of dashboard
Avinash
Is Tableau free or paid software?
For 14 days its free. Then you need to buy. A student can get it free for a year.
Avinash
Which institute is better for tableau in hyderabad??
Hi swapna..Instead of being one out of many ,it's better to have a personal trainer who can train you intensively.If you want to have an extensive tableau development course,please feel free to reach me at lakgpal@gmail
Swapna

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