Vaishali W.

Years of Experience in Digital Marketing Training

4

Years of Experience in SEO Training Classes

3

Teaching Experience in detail in SEO Training Classes

I have 3+ Years of Industrial Experience in digital marketing and 2-year experience in digital marketing training including SEO (Search Engine Optimization)- ON Page and OFF Page SMO (Social Media Optimization)- Facebook, LinkedIn, Twitter, G+, Pinterest etc. Paid and unpaid both SEM (Search Engine Marketing)- PPC ads for Search, display, Videos ads, Shopping ads etc. Google Search, website optimization. Digital Marketing Batches starts from 15 Feb. Avail discounts for early registration.

Years of Experience in Social Media Marketing (SMM) Training classes

4

Years of Experience in Search Engine Marketing (SEM) Training classes

4

Teaching Experience in detail in Search Engine Marketing (SEM) Training classes

SEM Overview: Understanding Google search Rule-based personalization of marketing at internet scale Overview of Google Adwords, Microsoft AdCenter, and Yahoo Search Marketing PPC Overview: PPC definition & it's functioning Important Terms - Quality Score, Conversion Rate etc. Quality Score Overview Setting objectives, goals & expectations Actionable metrics for performance measurements Formulating account structure Effective segmentation of keywords Usage of multiple match types Non-overlapping Ad Groups Bidding Strategy: Understand the bidding strategy Manual vs. Automated bid management Different bid management features like CPA bidding, position preference etc. Effective Landing Pages: Importance of UI/UX design Call-to-action SEM Management: Re-marketing Mobile Advertising Display & Video Formats Optimize the display network campaigns Track & measure views through conversions