About the Course
We are an offshore Web development and SEO services company Located in Pune ). We have been delivering world class web solutions and SEO Services to our clients all across the globe for 10+years.
We are eager to share our experience and expertise in SEO and Internet marketing techniques with students / working professionals who want to make a career in the field of Digital Marketing . Hence we have come up with the unique concept of professional practice where we aim at bridging the gap between the theoretical knowledge imparted at college campuses and the practical exposure to concepts required at workplace. Mentors in our team are stalwarts from the IT industry and are equipped with knowledge, expertise and a structured process plan for SEO Professional practice to shape up your career.
For a limited timeframe, we are offering our Professional SEO Live project training programs at discounted fees. Apart from the great Discounts, you can even take part in our Referral program and get further reductions in your fees.
Our SEO course curriculum designed for Students and working professional who has zeal to learn SEO practically and conceptually and get the live project exposure We provide only practical training so it can enhance your SEO knowledge and give you a better view of SEO Strategies.
Whenever you want to start career in SEO, practical knowledge hold a weight age in every field and it is the field where if you go for theoretical knowledge it is not going to help you to understand the SEO conceptually. You have to be logically sound so it will help you to grow as an SEO expert in Digital Marketing World.
SEO Training Course details:
A) SEO Process
B) Exposure to Internet Marketing and promotional activities
The SEO process primarily consists of 4 steps:
Framing SEO strategies
Implementing such SEO Strategies
Generating SEO report
It includes modules to understand the SEO Process,
1. Website Optimization analysis, Domain Niche Analysis, Keyword Research mechanism, Website performance analysis, Website Optimization (in terms of speed), website content analysis and Optimization, Design structure Analysis
2. Framing SEO strategies: Generic SEO process, Implementing such SEO Strategies, Analyzing SE results, Generic SEO process.
2. Search Engine optimization is been divided in two segments:
a. On-page SEO optimization techniques:
Meta Tags (Title , Description, Keywords), Header Tags, Anchor Text, SiteMaps (HTML sitemap, XML sitemap and ROR sitemap) Keyword Research, Content Optimization , Search Site Functionality, Store Searched Keywords, Coding Standards and optimization analysis, Header and Footer optimization, Image Tag / Alt tag Optimization, Robots.txt, Google Analytics, Google & Yahoo/Bing Webmaster implementation, Stat Counter Analysis
b. Off-page optimization and promotional techniques:
Promotional techniques for: Directory, Search Engines, Social bookmarking, Articles, Press Release, Forums, Blog creation and commenting, RSS, Video promotion techniques, Link wheel creation, Permanent Link Building methods, One way links, three way link exchanges, WEB 2.0 concepts, Blogging methods etc.
3. Report Generating methods: Preparing monthly reports, Keyword reporting, Traffic reporting, Promotion Reporting. EITHER
PPC Management Course details:
1. PPC Management: PPC Campaign Creation and Management with Google, Bing and facebook, Campaign creation, Keyword Analysis and Research, Bid Setting , Bid Optimization techniques, campaign optimization for high ROI, Goal tracking, CPC Report creation.
2. Report Generating methods: Preparing monthly reports, Keyword reporting, Traffic reporting, Promotion Reporting. Either,
Social Media Course details:
1. SMO Social Media Optimization and SMM Social Media Marketing:
Social promotion methods and techniques, Social Profile, Bookmarking, Social Networking and promotion techniques.
2. Report Generating methods: Preparing monthly reports, Keyword reporting, Traffic reporting, Promotion Reporting.
Course duration: 1 month
Course timings: 9.30-2.00 and 2.00-6.30 (Monday to Saturday)
Topics Covered1. Website Optimization analysis, Domain name Analysis, Key word Research, Website performance analysis (in terms of speed), A/ B testing, website content analysis, Design Analysis
2. Framing SEO strategies: Generic SEO process, PPC, SMO and SMM, Link Building
3. Implementing such SEO Strategies
3.1 Generic SEO process
a. On page optimization techniques
Meta Tags(Title , Description, Keywords), Header Tags, Anchor Text, SiteMaps(Normal Sitemaps, XML sitemaps and ROR sitemaps) keyword Research, Content Optimization , Search Site Functionality, Store Searched Keywords, Coding Standards, SEO Header and Footer, Image Tag Optimization, Robots. and Google Analytics b. Off-page optimization techniques:
Directory Submission, Search Engine submissions,social bookmarking submissions, article submissions press release submissions, Forum submissions , Blog commenting, RSS submissions video submissions, Link wheel , Link Exchange etc
3.2 PPC : PPC Campaign Creation , Keyword Analysis, Bid Setting , Report creation
3.3 SMO and SMM: Profile creation , Bookmarking, Networking and promotion techniques
3.4 Link Building : One way, reciprocal and three way link exchanges
4. Generating Reports : Preparing monthly reports
4.1 Keyword reporting
4.2 Traffic reporting
4.3 Promotion Reporting
Who should attendStudents / working professionals who want to make a career in SEO and Internet Marketing should join this course
Pre-requisitesAn engineering degree in computer science and willingness to learn web technologies
What you need to bringIt is a practical training session on the machine so the students need not bring anything to the class
Key TakeawaysStudents will learn SEO and Internet Marketing techniques, on page optimization, offpage optimization, SMM, SMO PPC and will get a chance to work on a live project . 100% job assurance is our commitment to the students