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E-Mail Marketing: How to Build an E-mail List of Customers

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Course type: Online Self Paced Class

Course ID: 20486

Course type: Online Self Paced Class

3 Chapters

13 Video Lectures

Students Interested 3

Students Attending 0

₹ 499

No Reviews Yet

Batch 1

Date : 17 Nov, 17 - 24 Nov, 17

Timings : 12:03 AM-12:03 AM

Seats Left : 10000

Students Interested : 3

Students Attended : 0

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Robert Cubbon picture
Robert Cubbon

Bachelor of Arts (B.A.) from University of East London

20 Years of Experience

About Robert Cubbon

I have over 20 years experience in graphic design and marketing. I have run my own company, Rob Cubbon Ltd., since 2005.
I provide creative design and effective marketing services.I love blogging and I'm interested in helping people with their businesses.
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Sample Chapters

Demo 1

About the Course

Email Marketing is one of the most effective ways of building an audience, creating an online business and making money.

However, you may prefer to think of an email list as a marketing tool that creates a relationship with your potential customers.

An email list is a business asset
I'll explain the importance of thinking of your email list as a collection of people rather than a collection of email addresses or – even worse – a way to make money.

I'll recommend you don't constantly send sales emails.
I'll tell you about the importance of an offer and how often and how much you should give away for free
I'll explain about incentives and lead magnets.
I'll introduce the squeeze page and show you how to make one
I'll show you the best ways to create signup forms and where to put them on your website
I'll explain about the "Thank You" page and the "Welcome" page.
The process of collecting email addresses and bulk-emailing out to them in a way that by-passes the spam filters and stays on the right side of the CAN-SPAM act is phenomenally complicated.

That's why I'll show you step by step instructions of exactly how to use the powerful tools of two of the foremost email marketing services: Aweber and Mailchimp.

I'll also show you about email messages – the different types you can send, how to send them, when to send them and the best ways of writing effective emails to drive traffic and sales.

Many online businesses focus, incorrectly sometimes, on social media, whereas Email Marketing provides a much better return on your investment.
If you focus on providing value and engaging subscribers, Email Marketing will bring success for your business.

Topics Covered

Everything

Who should attend

Anyone

Pre-requisites

Computer
Internet

Key Takeaways

Over 13 lectures and 1.5 hours of content!
Add a signup form to your website
Create a squeeze page on your website
Set up an auto-responder/followup email sequence
Send broadcast emails
Set up newsletters
Write effective sales emails

Curriculum for this Course

  • Chapter 1 : Introduction

    • Promo Video 2.58 Preview
    • Introduction to E-mail Marketing 16.52
  • Chapter 2 : Aweber tutorials

    • Introduction to AWeber 3.65
    • Creating a new list and sign up form in AWeber 10.43
    • Styling a Sign Up Form 11.4
    • Creating a "Squeeze Page" 8.85
    • Sending FollowUp / Auto-responder emails with AWeber 6.05
    • Sending a Broadcast Email with AWeber 4.47
    • Sending Blog Broadcast Emails with AWeber 7.03
  • Chapter 3 : MailChimp tutorials

    • MailChimp Introduction 22.5
    • Add a MailChimp Sidebar Form with a WordPress Plugin 2.82
    • Embed Forms on your website with MailChimp 5.28
    • Sending out emails of blog posts with MailChimp 5.03

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Discussions

3 Chapters

13 Video Lectures

Students Interested 3

Students Attending 0

₹ 499

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