YouTube Advertising Fundamentals: Unlocking Video Marketing Success

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96 Hours

₹ 5,000 per month.

₹ 7,000 1-on-1 Class

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Course offered by Juned Ansari

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Course Overview: The "YouTube Advertising Fundamentals" course is designed to provide participants with a deep understanding of YouTube advertising, empowering them to create, manage, and optimize effective video ad campaigns on the world's leading video-sharing platform. Whether you're a digital marketer, content creator, business owner, or aspiring video advertiser, this course will equip you with the knowledge and skills needed to harness the power of YouTube advertising for brand growth and customer engagement.

Course Duration:

Duration: 8 weeks
Format: In-person or online (live or on-demand)

Course Content:

Module 1: Introduction to YouTube Advertising

Understanding the YouTube platform and its advertising capabilities
YouTube ad types, formats, and objectives
Setting campaign goals and key performance indicators (KPIs)

Module 2: Creating a YouTube Ads Account

Setting up a Google Ads account
Linking Google Ads with YouTube
Configuring billing and payment options

Module 3: Video Ad Creation and Optimization

Crafting compelling ad scripts and storytelling techniques
Creating visually engaging and mobile-responsive video ads
Video ad optimization for different placements

Module 4: Audience Targeting and Segmentation

Demographic and psychographic targeting
Custom affinity and in-market audiences
Remarketing and placement targeting

Module 5: Budgeting and Bidding Strategies

Setting daily and campaign budgets
Bidding strategies for cost-effective results
Ad scheduling and frequency capping

Module 6: Measuring and Analyzing Campaign Performance

Key video ad metrics and analytics
Interpreting performance data and actionable insights
Conversion tracking and attribution models

Module 7: YouTube Analytics and Reporting

Using YouTube Analytics for video performance insights
Creating custom reports and dashboards
Competitive analysis and benchmarking

Module 8: Advanced YouTube Advertising Strategies

Ad sequencing and storyboarding
TrueView for action campaigns
YouTube Masthead and sponsored cards

Course Format:

Interactive lectures with hands-on video ad creation
Live demonstrations using Google Ads and YouTube
Group discussions, case studies, and real-world applications
Assessments and quizzes to evaluate understanding

Course Benefits: Upon completing the course, participants will be able to:

Create, launch, and manage effective YouTube advertising campaigns
Implement advanced video ad creation and storytelling techniques
Optimize ad targeting and budgets for maximum ROI
Analyze campaign performance data and make data-driven decisions
Stay updated with the latest YouTube advertising trends and best practices

Who Should Attend:

Digital marketers and advertisers aiming to enhance their video marketing skills
Content creators and videographers seeking to promote their content
Business owners and entrepreneurs interested in leveraging YouTube for advertising
Aspiring YouTube advertisers looking to enter the digital marketing industry

Prerequisites:

Basic understanding of digital marketing principles
A Google account (for practical exercises)

Course Certificate: Upon successful completion of the course, participants will receive a "YouTube Advertising Fundamentals" certificate, confirming their proficiency in YouTube advertising.

Course Instructor: Juned Ansari

A seasoned digital marketing expert with 7 years of experience
Extensive experience in creating and managing YouTube ad campaigns

Course Materials:

Comprehensive course handbook
Access to YouTube ad creation tools and resources
Supplementary reading materials and resources

About the Trainer

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Juned Ansari

Bachelor of Commerce (B.Com.)

7 Years of Experience

I am a seasoned digital marketing maven with a mission to inspire and educate the next generation of digital marketers. With a career spanning of 5 years, and navigated the ever-changing digital landscape with finesse, amassing a wealth of knowledge in SEO, social media marketing, PPC advertising, and content strategy.
Their journey began as a passionate marketer, crafting data-driven campaigns for diverse industries. However, it wasn't long before i have discovered a deep-seated passion for teaching and mentoring. This realization led me to transition into a role as a Digital Marketer Trainer, where they have since thrived.
I am renowned for my dynamic and engaging teaching style, effortlessly distilling complex digital concepts into practical, understandable lessons. I have an innate ability to connect with learners of all backgrounds, fostering an inclusive and collaborative learning environment. My training sessions are more than just lectures; they are interactive experiences that leave participants feeling empowered and confident in their digital marketing skills.
With a commitment to staying at the forefront of industry trends, I ensures that my students are equipped with the latest strategies and tools to succeed in today's competitive digital landscape. I take pride in witnessing my students' growth, from novice marketers to confident professionals ready to tackle real-world challenges.
I am not just a trainer but a mentor who genuinely cares about the success of each individual they teach. My impact extends beyond the classroom, as i continue to inspire my students to reach new heights in their digital marketing careers.
Whether conducting workshops, webinars, or one-on-one coaching sessions, i remain dedicated to nurturing the talents of emerging digital marketers. My commitment to excellence, combined with their vast industry knowledge and infectious enthusiasm, makes me a sought-after expert in the realm of digital marketing training.