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Social Media Training

Online Instructor led Course

Platform: Google Hangout + Skype


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About the Course

A Social Media Marketing will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for budding digital marketing professionals to keep themselves updated about happenings and trends in social media marketing & a social media marketing certification is surely going to help them move forward in the right direction.

Topics Covered

Social Media Basics

Introduction to the course
What is Social Media?
Social Media is Big & Active
Online World is Getting More & More Social Lecture
Negative Impact Created by Unsatisfied Customers
Negative Impact Created by Naive Employees
Opportunity Loss by Not Being on Social Media

Lead Generation through Social Media Lecture
Generating Traffic through Social Media Lecture
Getting Started with Social Media

How to Start Using Social Media?
How to Select Social Media Channels?
How to Acquire Reach on Social Media?
What Returns to Expect from Social Media?
How to Set Social Media Objectives?
How to Choose an Identity on Social Media?
How to Build Engagement?
How to Attribute Returns to Social Media?

Social Media Channels Overview

Facebook Overview for Businesses
Twitter Overview Lecture
LinkedIn Overview Lecture
Pinterest Overview

Facebook Basics

Facebook Overview For Business
Challenges in Using Facebook for Business
Overview Facebook Ads
Overview: Facebook Events
Audience you can Target on Facebook
Why Use Facebook for Your Business?
Overview: Facebook Pages

Primary Business Objectives Served by Facebook

Facebook Pages

Like Vs Comment Vs Share
Content Creation is Harder than You Think Lecture
Importance of Conversations
Content Creation Guidelines
Handling Conversations On Admin Posts
Significance of “Talking about this”
What Type of Content Creates Engagement?
Page Positioning
Handling User Generated Posts
How To Ensure Relevance in Conversations
How the Facebook Page Posts are Distributed to Users
Different Ways to Source Content for Page Postings

Facebook Ads

Types of ads supported by Facebook
Whether to choose CPC or CPM and why?
Using Ad Targeting Options in Facebook Ads
Retargeting Ads on Facebook
How the Pay-per-Click Adverstiment Model Works
How to create an effective Ad copy?
Facebook Ads Budgeting

Facebook Application

What are Facebook Applications?
Going Viral With Facebook Applications
How Users Interact with Facebook Applications?
Facebook Applications Analytics

Facebook Marketing – Common Mistakes

Not Responding to Complaints
Targeting Irrelevant Audience
Short Term Page Positioning
Measuring ROI without Objective
Getting Page Banned for Policy Violation


LinkedIn Profile
How to create Company Page on LinkedIn
How To Grow your Network On LinkedIn

Who should attend

Anyone who want to learn Social Media Marketing


Basic Internet knowledge

What you need to bring


Key Takeaways

Social Media Marketing techniques + Branding +Lead Generation through social media
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About the Trainer

Love Tyagi picture

Love Tyagi

MBA, PGPM, B. Tech

I am having 5+ years of experience in Internet Marketing and serve more than 100+ Clients across the globe. I am working as an Online Marketing Consultant with various companies.
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Course Id: 15570