A Social Media Marketing will not just be an add-on to your qualification, but will help you in getting better job opportunities. It is essential for budding digital marketing professionals to keep themselves updated about happenings and trends in social media marketing & a social media marketing certification is surely going to help them move forward in the right direction.

Topics Covered

Social Media Basics Introduction to the course What is Social Media? Social Media is Big & Active Online World is Getting More & More Social Lecture Negative Impact Created by Unsatisfied Customers Negative Impact Created by Naive Employees Opportunity Loss by Not Being on Social Media Lead Generation through Social Media Lecture Generating Traffic through Social Media Lecture Getting Started with Social Media How to Start Using Social Media? How to Select Social Media Channels? How to Acquire Reach on Social Media? What Returns to Expect from Social Media? How to Set Social Media Objectives? How to Choose an Identity on Social Media? How to Build Engagement? How to Attribute Returns to Social Media? Social Media Channels Overview Facebook Overview for Businesses Twitter Overview Lecture LinkedIn Overview Lecture Pinterest Overview Facebook Basics Facebook Overview For Business Challenges in Using Facebook for Business Overview Facebook Ads Overview: Facebook Events Audience you can Target on Facebook Why Use Facebook for Your Business? Overview: Facebook Pages Primary Business Objectives Served by Facebook Facebook Pages Like Vs Comment Vs Share Content Creation is Harder than You Think Lecture Importance of Conversations Content Creation Guidelines Handling Conversations On Admin Posts Significance of “Talking about this” What Type of Content Creates Engagement? Page Positioning Handling User Generated Posts How To Ensure Relevance in Conversations How the Facebook Page Posts are Distributed to Users Different Ways to Source Content for Page Postings Facebook Ads Types of ads supported by Facebook Whether to choose CPC or CPM and why? Using Ad Targeting Options in Facebook Ads Retargeting Ads on Facebook How the Pay-per-Click Adverstiment Model Works How to create an effective Ad copy? Facebook Ads Budgeting Facebook Application What are Facebook Applications? Going Viral With Facebook Applications How Users Interact with Facebook Applications? Facebook Applications Analytics Facebook Marketing – Common Mistakes Not Responding to Complaints Targeting Irrelevant Audience Short Term Page Positioning Measuring ROI without Objective Getting Page Banned for Policy Violation LinkedIn LinkedIn Profile How to create Company Page on LinkedIn How To Grow your Network On LinkedIn

Who should attend

Anyone who want to learn Social Media Marketing

Pre-requisites

Basic Internet knowledge

What you need to bring

Nothing

Key Takeaways

Social Media Marketing techniques + Branding +Lead Generation through social media