Social Media Marketing Training Course Syllabus

Module 1: Introduction to Social Media Marketing

What is Social Media Marketing (SMM)?
- Understanding the Role of Social Media in Digital Marketing
- Difference Between Social Media Marketing and Traditional Marketing
- Importance of Social Media Marketing for Businesses and Brands
Overview of Social Media Platforms
- Introduction to Popular Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, YouTube, etc.
- Understanding the Unique Features and Audience of Each Platform
- Choosing the Right Social Media Platform for Your Business
Social Media Marketing Strategy
- Developing a Social Media Marketing Plan
- Setting SMART Goals for Social Media Campaigns
- Identifying Target Audience and Creating Buyer Personas
- Understanding Content Strategy: Types of Posts, Frequency, and Timing

Module 2: Content Creation for Social Media

Creating Engaging Content
- Types of Social Media Content: Text, Images, Videos, Infographics, and Polls
- Writing Effective Captions and Calls to Action (CTAs)
- Visual Content Creation: Graphic Design Basics, Tools (Canva, Adobe Spark)
- Tools for Video Creation and Editing (Adobe Premiere, Final Cut Pro, etc.)
Content Planning and Scheduling
- Creating a Content Calendar for Consistent Posting
- Best Practices for Timing and Frequency of Posts
- Tools for Scheduling Posts (Hootsuite, Buffer, Later, etc.)
User-Generated Content (UGC) and Engagement
- Encouraging User-Generated Content and Reviews
- Engaging with Followers: Comments, Likes, Shares, and Mentions
- Building a Community Around Your Brand on Social Media

Module 3: Facebook Marketing

Setting Up a Facebook Business Page
- Creating and Optimizing a Facebook Business Page
- Understanding Facebook Insights and Analytics
- Facebook Page vs. Facebook Group: Which One to Choose?
Running Facebook Ads
- Introduction to Facebook Ads Manager
- Setting Up Facebook Ad Campaigns: Objective, Audience, Budget, Placement
- Types of Facebook Ads: Image, Video, Carousel, Slideshow, Collection
- Targeting and Retargeting: Custom Audiences, Lookalike Audiences
- Analyzing Facebook Ad Performance: Metrics to Track
Facebook Marketing Best Practices
- Facebook Live and Stories for Increased Engagement
- Using Facebook Events to Promote Products and Services
- Leveraging Facebook Groups for Community Engagement

Module 4: Instagram Marketing

Setting Up and Optimizing an Instagram Business Account
- Optimizing Your Instagram Profile: Bio, Profile Picture, Link in Bio
- Instagram Insights: Understanding Analytics and Key Metrics
- Instagram Stories, Reels, and IGTV for Content Engagement
Creating Instagram Content
- Photography and Visual Content Creation for Instagram
- Crafting Compelling Captions and Hashtags
- Using Instagram Stories and Highlights Effectively
Instagram Ads and Promotions
- Introduction to Instagram Ads: Image, Video, Carousel, and Story Ads
- Creating Instagram Ads with Ads Manager
- Targeting and Retargeting on Instagram: Lookalike Audiences and Custom Audiences
Instagram Influencer Marketing
- Collaborating with Influencers: Finding the Right Influencers for Your Brand
- Managing Paid Partnerships and Sponsored Posts

Module 5: Twitter Marketing

Setting Up and Optimizing a Twitter Profile
- Creating a Twitter Profile for Business
- Understanding Twitter Analytics and Metrics
- Best Practices for Writing Tweets and Using Hashtags
Running Twitter Ads
- Introduction to Twitter Ads: Promoted Tweets, Trends, and Accounts
- Creating and Managing Twitter Ad Campaigns
- Audience Targeting and Retargeting on Twitter
Twitter Engagement and Growth
- Twitter Chats and Hashtags for Engagement
- Building a Twitter Following: Organic and Paid Strategies

Module 6: LinkedIn Marketing

Creating a LinkedIn Business Profile
- Setting Up and Optimizing a LinkedIn Business Page
- Understanding LinkedIn Analytics and Metrics
- Posting on LinkedIn: Content Types and Best Practices
LinkedIn Ads
- Introduction to LinkedIn Ads: Sponsored Content, Text Ads, and InMail
- Setting Up LinkedIn Ad Campaigns and Audience Targeting
LinkedIn for B2B Marketing
- Networking and Building Business Relationships on LinkedIn
- Using LinkedIn Groups to Share Knowledge and Build Community
- Leveraging LinkedIn for Lead Generation and Sales

Module 7: YouTube Marketing

Setting Up and Optimizing a YouTube Channel
- Creating and Branding a YouTube Business Channel
- Understanding YouTube Analytics and Key Metrics
- Optimizing YouTube Video Descriptions, Titles, and Tags
Creating Video Content for YouTube
- Best Practices for YouTube Video Production and Editing
- How to Create Engaging and Shareable Videos for YouTube
- Using YouTube Shorts for Quick Engagement
Running YouTube Ads
- Types of YouTube Ads: TrueView, Bumper, Display, and Overlay Ads
- Setting Up YouTube Ad Campaigns with Google Ads
- Targeting and Retargeting YouTube Ads
YouTube Channel Growth and Optimization
- Increasing Subscribers and Views Through Consistent Content
- YouTube SEO: Keywords, Thumbnails, and Playlists
- Using YouTube Live for Real-Time Engagement

Module 8: Pinterest Marketing

Creating and Optimizing a Pinterest Business Account
- Setting Up and Optimizing a Pinterest Profile for Business
- Understanding Pinterest Analytics and Key Metrics
- Creating Pinboards and Using Rich Pins
Creating Visual Content for Pinterest
- Best Practices for Creating High-Quality Pins (Images, Infographics, Videos)
- Using Pinterest SEO: Keywords, Descriptions, and Hashtags
- Designing Pins for Engagement and Clicks
Pinterest Ads
- Introduction to Pinterest Ads: Promoted Pins, Video Pins, and Carousel Ads
- Setting Up Pinterest Ad Campaigns and Targeting
- Measuring Pinterest Ad Performance

Module 9: Social Media Marketing Campaigns and Analytics

Running Social Media Marketing Campaigns
- Creating and Managing Social Media Campaigns Across Multiple Platforms
- Content Calendar and Workflow Management
- A/B Testing for Social Media Campaigns
Social Media Analytics and Reporting
- Understanding Key Social Media Metrics (Engagement Rate, Click-Through Rate, Conversion Rate)
- Using Analytics Tools: Google Analytics, Platform-Specific Insights (Facebook Insights, Instagram Analytics)
- Measuring ROI on Social Media Marketing Campaigns
- Creating Social Media Marketing Reports for Clients and Teams

Module 10: Social Media Trends and Future of Social Media Marketing

Emerging Trends in Social Media Marketing
- The Rise of Video Content: Live Streaming, Stories, and Reels
- The Impact of Artificial Intelligence (AI) and Chatbots on Social Media Marketing
- Social Commerce and Shoppable Posts
Staying Updated with Social Media Changes
- Adapting to Algorithm Changes on Social Platforms
- Following Industry Blogs and Influencers for Social Media Marketing Trends

Module 11: Final Project and Evaluation

Hands-On Final Project
- Create a Full Social Media Marketing Campaign for a Business
- Choose Multiple Platforms (Facebook, Instagram, Twitter, etc.) and Develop Content, Ads, and Engagement Strategies
- Set Goals, Target Audience, and Analyze the Campaign Results
Final Assessment
- Written and Practical Exam Based on Key Social Media Marketing Concepts
- Evaluation of Social Media Campaign Creation and Execution

About the Trainer

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Saurabh Kumar Shrivastav

Bachelor of Arts (B.A.) from Mahatma Gandhi University Meghalaya in 2018

12 Years of Experience

Hello! I'm Saurabh, an experienced tutor with 12 years of expertise in Digital Marketing Training, SEO Training. If you're looking to learn about Digital Marketing, SEO, Social Media Marketing, WordPress, you've come to the right place.

I offer personalized training programs designed to help you understand these subjects and develop practical skills. Whether you're a beginner or have some knowledge already, I can tailor the training to match your needs. Let's embark on an exciting learning journey together and explore the world of Digital Marketing and related fields.

Enroll in my training programs today and let's make your career shine. Most of the time, I enjoy teaching, which is why I chose this field. If you have any other questions or need further assistance, please let me know!