SEO Course For Beginners

📚 Course Syllabus: What You Will Learn

Everything you need to go from beginner to industry-ready SEO Specialist.

1. 🔍 Keyword Strategy & Market Research

• Search Intent Analysis: Understanding the "why" behind the search (Informational vs. Transactional vs. Navigational).

• Competitor Gap Analysis: How to spy on competitors and steal their traffic sources.

• Long-Tail Strategy: Finding high-converting, low-competition keywords.

• Keyword Mapping: Correctly assigning keywords to specific pages to avoid cannibalization.

2. 📝 On-Page Optimization & Content SEO

• Content Auditing: How to evaluate existing content and decide whether to Update, Delete, or Merge.

• Perfecting HTML Tags: Writing click-worthy Title Tags, Meta Descriptions, and optimizing Header (H1-H6) structures.

• Image Optimization: Alt text, file compression, and Next-Gen formats for speed.

• Internal Linking Structures: Building "Topic Clusters" and "Pillar Pages" to boost authority.

• E-E-A-T Compliance: Optimizing content for Google’s standards of Experience, Expertise, Authoritativeness, and Trustworthiness.

3. ⚙️ Technical SEO (The Backbone)

• Crawling & Indexing: Mastering robots.txt files and XML Sitemaps to control how Google sees your site.

• Site Architecture: Designing URL structures and navigation that are user-friendly and bot-friendly.

• Core Web Vitals: Understanding and improving loading speed (LCP), interactivity (INP), and visual stability (CLS).

• Schema Markup (Structured Data): Implementing code to get "Rich Snippets" (stars, FAQs, events) in search results.

• Mobile-First Indexing: Ensuring the site works perfectly on mobile devices.

• Audit Tools: How to run and interpret crawls using Screaming Frog or other spiders.

4. 🔗 Off-Page SEO & Authority Building

• Link Building Strategies: Guest posting, broken link building, and "Skyscraper" techniques.

• Backlink Auditing: Identifying and disavowing toxic links that hurt your ranking.

• Anchor Text Strategy: Keeping a natural profile to avoid Google penalties.

• Digital PR: Basic outreach methods to get mentions from high-authority news sites or blogs.

5. 📍 specialized SEO Modules

• Local SEO: Optimizing Google Business Profiles (GMB), local citations, and "Near Me" searches.

• eCommerce SEO: Handling product pages, category facets, and out-of-stock management.

• YouTube/Video SEO: Optimizing titles, tags, and descriptions for video search.

6. 📊 Analytics, Reporting & AI

• Google Search Console Mastery: Debugging traffic drops and analyzing performance data.

• Google Analytics 4 (GA4): Setting up conversion tracking and understanding user behavior.

• SEO Reporting: How to create white-label reports that clients/bosses can actually understand.

• AI for SEO: How to use ChatGPT/Claude ethically for ideation, outlines, and automation without getting penalized.