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Search Engine Optimization (SEO)

Search Engine Optimization (SEO)

Online Instructor led Course

Platform: Google Hangout

5,000

No Reviews Yet
0 Interested

About the Course


This course helps you understand the Basics of How Search Engine ranks website for particular keyword and How to manage them.
Understand the strategies that works in 2014 and rank your website way too high on Google, Yahoo and Bing

Topics Covered

SEO Course Modules

How Search Engines Works?
Introduction to SEO
Factors to get higher ranking in search results
SEO Process
SEO Tools
SEO ROI
Search Engine Penalties
SEO Best Practices
Increasing Website Traffic
How Search Engines Works?

What is a search engine?
Classification of search engine
Terminology Required
Working of search engine
Search Engine Indexing
Local Search and SEO
Local Ranking Factors
How Search engine rank pages
Page Rank
Crawl Rate
Introduction to SEO

What is SEO
Why Search Engine Optimization
Evolution of SEO
Google universal search and SEO
SEO keywords
On-page/On-site Optimization
Off-page/Off-site Optimization
Factors to get higher ranking in search results
Meta Description
Sitemap
URL slug
Header Tag
Title Tag
Keyword
Internal Links
Content
Image ALT and Title Tags
Keyword Density
Domain Authority
Sandbox Effect
Search Engine Submissions
Directory Submissions
Article Writing and submissions
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting
Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds
SEO Process

Define Objectives and Goals
Research and Analyze
Tuning the page
Incorporating SEO in website Design Process
Generating SEO friendly URLs using URL rewriting
Develop site structure, Navigation and Sitemap
Submit to Directories
Build Links
Reporting, analysis and maintenance
SEO Tools

SEO Suite
Web CEO SEO Suite
Google Analytics
Google Keyword Planner
Google AdSense
SEMRush
SEO ROI

Measuring SEO ROI
ROI
Lead And Sales
Cost per lead/sale
Average Customer lifetime value
Conversion rate
Conversion rate per keyword
Organic traffic
Rankings
Conversion Source
Incoming links
Page Rank
Pages indexed
Search Engine Penalties

Types of Google SEO Penalties
Wrong/Bad Bad SEO Practices
Over-optimization
Removal of www.
Duplicate content
Paid links
Content farms
Cloaking
Page Hijacking
Referrer log spamming
Sybil attack
URL redirection
SEO Best Practices

Great user experience
Lead generation vs Website
SEO myths
Common SEO mistakes
Do’s And Don’ts
SEO Future
Increasing Website Traffic( Secret will be disclosed during course)

Who should attend

Any who want to Make Money Online with Ranking profitable keywords, sell affiliate products or SEO services.

Pre-requisites

Basic IQ and inclination to Learn

What you need to bring

Laptop and internet connection with 512 kbps speed minimum.

Key Takeaways

Basic understanding of
-SEO
- Keyword Research
- Strategies to Rank on Google in few hours and not few months
- CD and study material.
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About the Trainer

Jatin Bindal picture

Jatin Bindal

Digital Consultant


Trainings
Lead Trainer 05 / 2013 – till Present
Robo Digital Marketing
NIESBUD,MSME(Govt. Of India)
Auctus Consulting

Working
Robosapiens Technologies (P) Ltd. 0 1/ 2013 – 05/2014
Digital Marketing Manager
? Spearheading Digital Marketing at Robomart site
? Key Responsibility Areas:
? Plan, coordinate and run digital marketing campaigns and track performance- with two objectives- lead generation for the website, and driving mobile app installs. Constant tracking of CTRs, CPCs, CPAs etc. is essential to monitor performance and evaluate effectiveness of the campaigns.
? Mobile App Marketing- Devising a Strategy Plan, Budgeting and its Implementation- in house as well as through vendors- to maximize installs and optimize costs.
? Facebook Advertising for Lead Generation- Targeting, budgeting, implementation, optimization, monitoring and analysis of ads.
? New Media- In addition to FB, plan and run campaigns on new age media platforms like Twitter, Youtube, Instagram, for branding as well as performance objectives.
? Social Media Agency handling- Ensuring social media engagement via agency management for Facebook and Twitter pages.
? Brand Communication Regularly churn out fresh communication for digital media- through the in-house team as well as creative agencies- in line with the overall brand positioning statement.
? Regular competition mapping and Research, Media planning and Budgeting, in line with the strategic goals of the brand.
? Regular coordination with extended team in sales, product, advertising, research and development, and finance, in line with the needs of business.
? KPIs (Measurable parameters of the role):
? Lead Generation through existing sources/partners
? Exploring New Alliances to add to Leads/Installs for VoiceTree
? Innovation with New Media Platforms

Ewows.net,Sonoor.com, Ansal University,GITM 05 / 2014 – till
? Digital Marketing Consultant
? Develop strong market dynamics and marketing services sales process.
? Playing a crucial role in achieving service revenue targets and growing the markets.
? digital marketing, design services, SEO, Social Media, mobile app development, CMS based website development and content development services.
? Define sales pipeline, winning new marketing opportunities and revenue generation
? Create and able to execute the digital sales strategy independently.
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Course Id: 28359