Lead Trainer 05 / 2013 – till Present
Robo Digital Marketing
NIESBUD,MSME(Govt. Of India)
Robosapiens Technologies (P) Ltd. 0 1/ 2013 – 05/2014
Digital Marketing Manager
? Spearheading Digital Marketing at Robomart site
? Key Responsibility Areas:
? Plan, coordinate and run digital marketing campaigns and track performance- with two objectives- lead generation for the website, and driving mobile app installs. Constant tracking of CTRs, CPCs, CPAs etc. is essential to monitor performance and evaluate effectiveness of the campaigns.
? Mobile App Marketing- Devising a Strategy Plan, Budgeting and its Implementation- in house as well as through vendors- to maximize installs and optimize costs.
? Facebook Advertising for Lead Generation- Targeting, budgeting, implementation, optimization, monitoring and analysis of ads.
? New Media- In addition to FB, plan and run campaigns on new age media platforms like Twitter, Youtube, Instagram, for branding as well as performance objectives.
? Social Media Agency handling- Ensuring social media engagement via agency management for Facebook and Twitter pages.
? Brand Communication Regularly churn out fresh communication for digital media- through the in-house team as well as creative agencies- in line with the overall brand positioning statement.
? Regular competition mapping and Research, Media planning and Budgeting, in line with the strategic goals of the brand.
? Regular coordination with extended team in sales, product, advertising, research and development, and finance, in line with the needs of business.
? KPIs (Measurable parameters of the role):
? Lead Generation through existing sources/partners
? Exploring New Alliances to add to Leads/Installs for VoiceTree
? Innovation with New Media Platforms
Ewows.net,Sonoor.com, Ansal University,GITM 05 / 2014 – till
? Digital Marketing Consultant
? Develop strong market dynamics and marketing services sales process.
? Playing a crucial role in achieving service revenue targets and growing the markets.
? digital marketing, design services, SEO, Social Media, mobile app development, CMS based website development and content development services.
? Define sales pipeline, winning new marketing opportunities and revenue generation
? Create and able to execute the digital sales strategy independently.