Meta & Google Advertising Masterclass

Master the fundamentals of Meta Ads and Google Ads and learn how to plan, launch, optimize, and scale paid advertising campaigns that generate real business results.

This practical masterclass covers the complete advertising journey—from understanding your target audience and creating compelling ad campaigns to budgeting, targeting, conversion tracking, performance analysis, and optimization.

What You’ll Learn

• Meta Advertising: Facebook & Instagram Ads setup, campaign objectives, audiences, targeting, placements, creatives, lead generation and retargeting.

• Google Advertising: Search Ads, keyword research, match types, ad copy, bidding strategies, extensions and campaign structure.

• Audience & Funnel Strategy: Build awareness, consideration and conversion campaigns for different customer journeys.

• Budget & Bidding: Understand daily budgets, CPC, CPM, CPA, ROAS and practical bidding strategies.

• Tracking & Analytics: Set up pixels, conversion tracking and understand campaign performance.

• Campaign Optimization: Identify what is working, reduce wasted spend and improve CTR, conversions and ROI.

• Retargeting: Re-engage website visitors, video viewers, leads and potential customers.

• Practical Campaign Planning: Create advertising strategies for courses, services, e-commerce products, local businesses and lead-generation campaigns.

Masterclass Outcome

By the end of the session, you’ll have a practical understanding of how Meta and Google advertising work together, how to structure campaigns based on business goals, and how to make data-driven decisions instead of simply boosting posts and hoping for results.

Ideal for: Business owners, marketers, freelancers, social media managers, entrepreneurs, students and professionals who want to use paid advertising to generate leads, sales and measurable business growth.