Marketing Management

The students will learn about the basics of marketing.

BBA, B.Com, IMBA and MBA students can attend this class.

Having a plan for informing the students about the products and services and can help the company to develop its identity and build a consumer base. Marketing management is an essential part of how a company grows and carries out its business plan. This guide addresses the basics of marketing management and explains the different roles that can improve marketing strategies at a business.

Marketing management refers to the strategies, tools and analyses used in promoting a business. Businesses use marketing management techniques to identify opportunities for growth and connect effectively with new target markets. It coordinates advertising efforts across platforms to promote a brand’s image and capture as many potential customers as possible.

Marketing management also involves reflecting on the impact of past marketing campaigns and customer outreach efforts, using customer feedback and sales trends to adjust a company’s overall marketing plan. It seeks to streamline the way a business builds relationships with customers and connects their products and services with people who could benefit from them.

Contents:

1. Basics of Marketing Management
2. 7P's of Marketing
3. Segmentation
4. Targeting 
5. Positioning