This course is designed for a variety of learners, including:

• Students & Job Seekers: Who want to gain in-demand skills for analytics and digital marketing roles.

• Digital Marketers & SEO Professionals: Looking to track, analyze, and optimize marketing performance.

• Business Owners & Entrepreneurs: Who want to understand customer behavior and improve their online ROI.

• Beginners & Intermediate Users: Seeking to master Google Analytics for websites and campaigns.

Course Outline

Module 1: Introduction to Web Analytics

• Importance of analytics in digital marketing

• Key metrics and terms to understand

• Overview of Google Analytics interface

Module 2: Setting Up Google Analytics

• Creating a Google Analytics account

• Adding tracking code to your website

• Setting up GA4 vs Universal Analytics

Module 3: Understanding Reports

• Real-Time, Audience, Acquisition, and Behavior reports

• Traffic sources and campaign tracking

• Event tracking and goal conversions

Module 4: Conversion Tracking & Goals

• Setting up goals and funnels

• Understanding bounce rate, session duration, and exit pages

• Measuring e-commerce performance

Module 5: Custom Reports & Dashboards

• Creating segments and filters

• Building and exporting custom reports

• Using Google Data Studio for visual reports

Module 6: Integration with Other Tools

• Linking Google Ads and Search Console

• Using UTM parameters for tracking campaigns

• Integrating GA with CRM and third-party tools

Module 7: GA4 Deep Dive

• Differences between GA4 and Universal Analytics

• Setting up data streams and events

• Using GA4 for user-centric analysis