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Google AdWords Certification Course

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Course type: Online Instructor led Course

Platform: Learn Google AdWords & Get Certified

Course ID: 40661

Course type: Online Instructor led Course

Platform: Learn Google AdWords & Get Certified

Students Interested 0 (Seats Left 0)

No Reviews Yet

About the Course

Google AdWords is the trending job market in India and abroad. As a certified Google AdWords analyst you can work in an MNC, manage your own clients, work online or start your own business. Top MNC's like accenture, genpact , google are always looking for PPC Analyst. This course will help you to become a certified Google AdWords Analyst which will help you to chose the right and bright career ahead. As digital marketing is a huge subject, Google AdWOrs is a part of it.

Introduction to Digital Marketing

Difference between organic & paid marketing

Introduction to Google AdWords

  • What is Google AdWords

  • Features of Google AdWords

  • How AdWords Works, Ad Auction

  • Search & Display Network Introduction

Account Setup

  • Account signup

  • Billing setup

Campaign Overview

  • Campaign setup

  • Location & language settings

  • Budget

  • Networks

Bidding Strategies

  • Target search page location

  • Target CPA

  • Target ROAS

  • Target outranking share

  • Maximize clicks

  • Maximize conversions

  • Enhanced CPC

Ad Extensions

  • Sitelink extension

  • Call extension

  • Call out extension

  • Message extension

  • Call extension

  • Structured snippets extension

  • Review extension

  • App extension

  • Location extension

Campaign start date/end date

Ad Scheduling

Ad delivery: Ad rotation

Ad Group Setup


Keyword match type

  • Broad

  • Phrase

  • Exact

  • Broad match modifier

  • Negative Keywords

Creating your 1st Ad

  • Headline 1/2

  • Description

  • Path

  • Final URL


Important Metrics

  • Ad Rank

  • Quality Score

  • CTR

  • Landing Page Quality

  • Ad Relevancy

  • Search Terms

  • Auction Insights

  • Dimensions Report

  • Audiences

Conversion Tracking

  • Conversion tracking setup

  • Types of conversion tracking

  • Cost/Conversion

  • Conversion Rate




Call Only Campaign

  • Introduction to call only campaigns

  • Setting up call only campaign

Search Campaign Optimization- Secret techniques to optimize search campaigns in order to improve its performance and derive more conversions @ less cost

Display Campaigns

Setting Up display campaign

Campaign settings

Ad Group Setup

Contextual Targeting

  • Keyword

  • Topics

  • Automatic placements

Placement Targeting

  • Choosing the placement

  • Display planner

Audience Targeting

  • In-Marketing Audiences

  • Affinity Audiences

  • Custom Affinity Audiences

Narrow Targeting

  • Keywords+ Topics or Vice Versa

  • Placement+Keywords

Demographics Targeting

  • Gender

  • Age

  • Parental/Non-Parental

Ad Formats

  • Responsive Ads

  • Image Ads

  • Ad Gallery

Campaign Exclusions

  • Site Category Options

  • Keyword

  • Placement

Target & BId

Bid Only


  • Introduction to remarketing

  • How remarketing works

  • Remarketing tag implementation

  • Remarketing campaign setup

  • Rule-based remarketing

  • Dynamic remarketing

Universal App Campaigns

  • Introduction to universal app campaign

  • Creating your first universal app campaign

Video Campaign

  • Creating your first video campaign

  • Targeting in Video Campaigns

  • In Stream Video Ads

  • Video Discovery Ads

  • Skippable & Non Skippable ads


  • Introduction to shopping ads

  • Google Merchant Center

  • Creating Feed

  • Creating your first shopping campaign





  • Change history

  • Keyword planner

  • Ad preview & diagnosis

  • Google analytics

Display Campaign Optimization

Youtube campaign Optimization


Job Assistance

Resume & Interview preparation








Date and Time

Not decided yet.

About the Trainer

Syed Quadri picture

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1 Courses

A certified Google AdWords Analyst with 8+ years of industry experience. Worked with top MNC's like Genpact.


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