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Google AdWords Certification Course

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Course type: Online Instructor led Course

Platform: Learn Google AdWords & Get Certified

Course ID: 40661

Course type: Online Instructor led Course

Platform: Learn Google AdWords & Get Certified

Students Interested 0 (Seats Left 0)

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About the Course

Google AdWords is the trending job market in India and abroad. As a certified Google AdWords analyst you can work in an MNC, manage your own clients, work online or start your own business. Top MNC's like accenture, genpact , google are always looking for PPC Analyst. This course will help you to become a certified Google AdWords Analyst which will help you to chose the right and bright career ahead. As digital marketing is a huge subject, Google AdWOrs is a part of it.





Introduction to Digital Marketing

Difference between organic & paid marketing


Introduction to Google AdWords


  • What is Google AdWords

  • Features of Google AdWords

  • How AdWords Works, Ad Auction

  • Search & Display Network Introduction


Account Setup



  • Account signup

  • Billing setup


Campaign Overview



  • Campaign setup

  • Location & language settings

  • Budget

  • Networks


Bidding Strategies



  • Target search page location

  • Target CPA

  • Target ROAS

  • Target outranking share

  • Maximize clicks

  • Maximize conversions

  • Enhanced CPC


Ad Extensions



  • Sitelink extension

  • Call extension

  • Call out extension

  • Message extension

  • Call extension

  • Structured snippets extension

  • Review extension

  • App extension

  • Location extension


Campaign start date/end date


Ad Scheduling


Ad delivery: Ad rotation


Ad Group Setup


Keywords


Keyword match type



  • Broad

  • Phrase

  • Exact

  • Broad match modifier

  • Negative Keywords


Creating your 1st Ad



  • Headline 1/2

  • Description

  • Path

  • Final URL


Max CPC


Important Metrics



  • Ad Rank

  • Quality Score

  • CTR

  • Landing Page Quality

  • Ad Relevancy

  • Search Terms

  • Auction Insights

  • Dimensions Report

  • Audiences


Conversion Tracking



  • Conversion tracking setup

  • Types of conversion tracking

  • Cost/Conversion

  • Conversion Rate


Segments


Columns


Filter


Call Only Campaign



  • Introduction to call only campaigns

  • Setting up call only campaign


Search Campaign Optimization- Secret techniques to optimize search campaigns in order to improve its performance and derive more conversions @ less cost


Display Campaigns


Setting Up display campaign


Campaign settings


Ad Group Setup


Contextual Targeting

  • Keyword

  • Topics

  • Automatic placements




Placement Targeting



  • Choosing the placement

  • Display planner


Audience Targeting


  • In-Marketing Audiences

  • Affinity Audiences

  • Custom Affinity Audiences


Narrow Targeting



  • Keywords+ Topics or Vice Versa

  • Placement+Keywords


Demographics Targeting



  • Gender

  • Age

  • Parental/Non-Parental


Ad Formats



  • Responsive Ads

  • Image Ads

  • Ad Gallery


Campaign Exclusions



  • Site Category Options

  • Keyword

  • Placement


Target & BId


Bid Only


Remarketing



  • Introduction to remarketing

  • How remarketing works

  • Remarketing tag implementation

  • Remarketing campaign setup

  • Rule-based remarketing

  • Dynamic remarketing


Universal App Campaigns



  • Introduction to universal app campaign

  • Creating your first universal app campaign


Video Campaign



  • Creating your first video campaign

  • Targeting in Video Campaigns

  • In Stream Video Ads

  • Video Discovery Ads

  • Skippable & Non Skippable ads


Shopping



  • Introduction to shopping ads

  • Google Merchant Center

  • Creating Feed

  • Creating your first shopping campaign


Home


Opportunities


Reports


Tools



  • Change history

  • Keyword planner

  • Ad preview & diagnosis

  • Google analytics



Display Campaign Optimization


Youtube campaign Optimization


Certification


Job Assistance


Resume & Interview preparation


 


 


 


 


 


 


 


Date and Time

Not decided yet.

About the Trainer

Syed Quadri picture

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0 Students

1 Courses

A certified Google AdWords Analyst with 8+ years of industry experience. Worked with top MNC's like Genpact.

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