Digital Marketing & Performance Marketing foundational course

The systematic course to get you started in learn digital marketing & performance marketing (includes Google Ads course). This course will help you to understand the basics of digital marketing tools, strategy, terminologies, media calculations followed by indepth Google ads training and performance marketing technologies. We will also discuss conversion methodologies, tracking, google analytics and reporting. Post the training you can be a confident digital marketer being able to manage job interviews. Below are the details of the individual modules which has been designed in a user friendly manner to benefit each student.

Module 1: Introduction to Digital Marketing and Performance Marketing

Module 2: Digital Marketing Terminology

Module 3: Digital Marketing channels and formats

Module 4: Market Overview, Research and Audit

Module 5: Audience - Sizing and tools

Module 6: Google Ads

Module 7: Google Ads advanced (Performance Max)