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Digital Marketing Mix with Digital And Social Angle of Training A preface to Digital Marketing

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Course type: Online Instructor led Course

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Course ID: 32512

Course type: Online Instructor led Course

Platform: Yes

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₹ 2,000

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Omkar Nath Nandi picture
Omkar Nath Nandi

MBA (MARKETING), Google Adwords Certified, Freelancer Certified

3 Years of Experience

About Omkar Nath Nandi

Check the Complete Album of the workshop at IIT Kharagpur here:

Digital Marketing has brought a huge change in the thinking and approach of buyers and sellers in today’s world. It’s now driving consumers to understand the quality of a product and compare it with its competitors while giving the corporate house an opportunity to drive more buyers for them. It is a new trend which is accepted by business houses to government nowadays. They plan their budget accordingly and keep a part of their marketing expenditure for the digital marketing. Whether they recruit in-house digital marketer or hire a company to do their work all depends on their budgeting and scope of work. We understand the need is long term and no one is thinking about a short-term plan now. If they are doing so, it’s just a waste of time and money without any positive gain.


I bring digital marketing to you in an entirely different format, starting from short term Workshop or Seminar to long-term training here in Kolkata or online. Having trained hundreds of students across the world and conducted the seminar on digital marketing at Indian Institute of Technology, Kharagpur you will get the best from us. I will bring the latest in SEO, SMO, PPC, content marketing, online conversion marketing, traffic and lead marketing. With it email marketing, affiliate marketing, content marketing, conversion boosting and many more aspects of it. While teaching the basics of HTML, WordPress and hosting with Cpanel.

With six years of working experience on many digital marketing projects with different and challenging work, I proved myself to be one of the reliable digital marketeers. Working with Organisations such as Jadavpur University and Globsyn, Luna Tyres, Mettle Tech, Indian Silk House has gained me a lot of experience over the years.

Also delivered training to international students from the Mmontpellier University, France.

With expertise on:

1. Keyword analysis, 2. Competition Analysis, 3. On-Site Analysis, 4. Off Site Analysis, 5. Branding and Positioning, 6. keyword density analysis, 7. website ranking and tracking change.

With the use of SEO tools such as:

1.Google Adwords Tool, 2.Traffic Travis, 3.Wordstream, 4.Web Ceo, 5.link-assistant, 6. White Spark Local SEO Analysis Tool and much more.

With this a detailed analysis for the students to understand the difference between white hat and black hat technique of optimisation. How it impacts the long-term feasibility of a website and how we can still use the black hat techniques without any harm. It’s important for us to understand a lot of tools and techniques to know latest in digital marketing.

Now coming to the search engine optimisation, we can differentiate data in following parts:

1. website

2. video

3. content

4. Image

5. Audio

Based on these requirements we have modulated our course accordingly. For Workshop and Seminar following discussions are done:

Definition, purpose and scope of digital marketing: Introduction to Internet Marketing Websites. Their impact in Market. With the impact of digital marketing on business. Building customer relationships online and permission marketing. Definitions, history, and development of digital marketing.

Planning, Strategy, and Testing with best practice approaches to online marketing and campaigning. Learn and understand tools used in a digital marketing campaign with multi-channel marketing. Learn when to test, and what to test. Learning by doing (better and better)

Search Engine Marketing (SEO and PPC): How search engines work. Keyword research analysis and tools. What are the best link building techniques and how they help your rankings? How to set up and optimise Pay-Per-Click advertising in Adwords campaign (keywords, bid, ad copy and creative ads). Improve ROI by optimising Landing pages.

Email Marketing overview with a brief on email marketplace. The role of ESPs (email service providers) Threats and challenges for email marketers. Segmenting your database: eCRMIncreasing your open and click-through rates Email design & development do’s and doughnuts.

Social Media The ‘Big Four’: Facebook, Twitter, LinkedIn, YouTube Social listening and sentiment analysis Getting hands-on: Organising Social Media: internal structures/ responsibilities, workflows A strategic approach to social media

Mobile Marketing and Apps A look at the mobile landscape and its massive growth of mobile-based Internet traffic. Running Ads on Mobile devices using mobile web Location-based services: why, what and how?

Usability & UX Copy and Design: Creating an information architecture that delivers quality and maintains the importance of customer interaction. What is User-focused Design? How Best practice methodologies are explaining the importance of User Testing

Web Analytics and Metrics Launching, your website, is just the beginning of Onsite Analytics: How to test An iterative approach to optimisation.

Online Display Advertising The display ecosystem: Media agencies, publishers and ad networks Ad formats: from traditional to new Creative considerations: interruptive or permission based? Latest display advertising trends
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About the Course

After a lot of Research, we found that training on today's marketing is done overlooking the major digital aspect and professional impact of it in every marketeers life. We will highlight and analyse whether What is the need of the hour and what your career needs. Above all with the growth of technology everyday new challenges are coming in lead generation to order acquisition. A detail analysis of different companies online availability and their competitive presence will give you the idea and knowledge as to what you should do to beat the competition. 


We will learn : 


Digital Reach of any product


Digital Presence of any company


Competitive analysis of any company or product


How to survive in today's tough competition


What skills are needed to beat the competition


Which are the areas to work and build strength to be more competitive and reduce challenges


Here  I suggest few things and they will take you ahead of your competitors:



  1. Provide better product and better service & support. Nothing beats it.

  2. Build a word of the mouth publicity by positively boosting your sales. For that you can take any drastic measure of keeping very low price to offering uncanny gifts.

  3. Now coming the to the real question, Just know the keywords they target and to do so use a competitor’s keywords and backlink spy software.

  4. Check them in hashtags in social media and you are ready to see all they post.

  5. Check them in all of their keyword’s hashtag in social media and here you are ready and well placed to see their business posts.

  6. Start following them everywhere online and get updates in a secret email you will know everything about them.

  7. Read on them, about them and what they write that as well. You can replicate and build a position for you in the same way.

  8. Areas which need more emphasis are ppc area in social media which is quite difficult to track for that keep fake social media account and don't directly connect by any like, share of their social posts but keep watching their posts you will get to see their adds as well very soon, if they are running any social media add.

  9.  keyword and track all that relate to them.

  10. You can at last build their sitemap to know what pages they have and go through those pages to know which pages are well optimized and what type of content they have been writing historically.

  11. All comes to an end and that is here just hack their growth with your growth.


End if all in a positive note, if you can not beat your competitor just don't that but connect to them and source from them, grow bigger and then give your shot to topple them.

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