This crash course introduces the fundamentals of digital marketing, its types, how it works, and how it differs from traditional marketing. It is designed for beginners looking to understand the digital space and explore various career opportunities in the field.

Digital Marketing refers to the use of digital channels such as search engines, websites, social media, email, and mobile apps to promote products and services. Unlike traditional marketing, which relies on offline methods like print ads, TV, and billboards, digital marketing offers measurable, targeted, and interactive engagement with customers.

Types of Digital Marketing include:

• Search Engine Optimization (SEO): Improving website ranking on search engines.

• Search Engine Marketing (SEM): Paid advertising on platforms like Google Ads.

• Social Media Marketing (SMM): Promoting on platforms like Facebook, Instagram, and LinkedIn.

• Content Marketing: Creating valuable content to attract and retain an audience.

• Email Marketing: Sending targeted messages to nurture leads.

• Affiliate Marketing: Earning commissions by promoting other brands.

• Mobile Marketing: Engaging users via SMS, apps, and mobile websites.

How Digital Marketing Works: It involves identifying target audiences, creating tailored content, choosing the right platforms, and analyzing data to improve performance. Marketers use tools like Google Analytics, ad platforms, and CRM systems to track user behavior and optimize campaigns.

Streams in Digital Marketing include strategy planning, SEO, performance marketing, content creation, data analytics, and paid media. Each stream offers diverse career paths depending on your interests.

Traditional vs. Digital Marketing: Digital marketing is more cost-effective, provides real-time data, and allows better audience targeting. Traditional marketing, while still effective for mass reach, lacks the precision and flexibility of digital methods.

This course sets the foundation for understanding digital marketing and its practical application in today's business environment.