Digital Marketing Basics and Intermediate Classes

Digital Marketing – Basic & Intermediate Course Outline

• Introduction to Digital Marketing.
• Importance and scope of digital marketing.
• Traditional marketing vs. digital marketing.
• Understanding digital marketing channels.
• Basics of websites and landing pages.
• Introduction to Search Engine Optimization (SEO).
• Keyword research fundamentals.
• Basics of Search Engine Marketing (SEM).
• Introduction to social media platforms.
• Social Media Marketing basics.
• Content marketing fundamentals.
• Creating engaging digital content.
• Basics of email marketing.
• Introduction to video marketing.
• Understanding blogs and website content.
• Introduction to Google Analytics.
• Basics of Google Ads and Meta Ads.
• Introduction to Canva for marketing creatives.
• AI basics and its role in digital marketing.
• Using AI tools for content and ideas.
• Understanding customer behaviour online.
• Target audience and buyer personas.
• Branding and online presence.
• Lead generation basics.
• Introduction to marketing funnels.
• Basics of e-commerce marketing.
• Measuring campaign performance using simple metrics.
• Digital marketing ethics and best practices.
• Mini practical activities and live examples.
• Course recap, revision, and career guidance.

Learning Outcome: Students will understand the core concepts of digital marketing, become familiar with essential tools and AI applications, and build the confidence to apply basic and intermediate digital marketing skills in real-world scenarios before progressing to advanced topics.

Note: Classes will be held on a daily or alternate day basis.