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Case Writing and Case Discussion for Enhancing Learning in Marketing Classroom

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Course type: Online Instructor led Course

Platform: skype

Course ID: 29605

Course type: Online Instructor led Course

Platform: skype

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Charu Modi picture
Charu Modi

MBA (Marketing, Finance), PhD (Management), UGC NET

About Charu Modi

7+ years of overall Academic and 4 years of Research experience.
Member of a Review Committee of a journal VIJEM (Vishleshan - International Journal of Engineering & Management)
Worked as a Senior lecturer in Loyola Business School for 9 months.
Worked as a Valuer for Bangalore University.
Worked as a Paper Setter for different Universities.
Worked as an Assistant Professor, Examination Controller and Marketing Coordinator(Admissions) in JSSGIW for 3 years.
Pursuing PhD in Management in Retail banking.
Good experience in handling different management subjects as a Faculty of Management.
Conducted workshops and attended National and International Conferences/Seminars.
Author of Research papers published in various National and International Journals and Books.
Strong communication and management skills with proficiency at grasping new concepts quickly & utilize the same in a productive manner.
Proficient in Microsoft Office 2003-2010.
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About the Course


Session Theme

· Relevance of Case Study Approach: Possible Barriers and Crossing them.

· Facilitating Case Discussion in Class Room.

· Gearing up for case writing.


·   Case Writing: Case Structure and Flow

·    Case Writing: Discussion points and devising Evaluation techniques.

·     Identification of future area and theme building around it.

You all are also requested to kindly come prepared with:

  1. Any topic of your interest in which you want to develop a case.

  2. The information about the company, their products, few statistics and the major issue you would like to focus upon.


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