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Case Writing and Case Discussion for Enhancing Learning in Marketing Classroom

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Course type: Online Instructor led Course

Platform: skype

Course ID: 29605

Course type: Online Instructor led Course

Platform: skype

Students Interested 0 (Seats Left 0)

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About the Course


Session Theme

· Relevance of Case Study Approach: Possible Barriers and Crossing them.

· Facilitating Case Discussion in Class Room.

· Gearing up for case writing.


·   Case Writing: Case Structure and Flow

·    Case Writing: Discussion points and devising Evaluation techniques.

·     Identification of future area and theme building around it.

You all are also requested to kindly come prepared with:

  1. Any topic of your interest in which you want to develop a case.

  2. The information about the company, their products, few statistics and the major issue you would like to focus upon.

Date and Time

Not decided yet.

About the Trainer

Charu Modi picture

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Charu Modi

MBA (Marketing, Finance), PhD (Management), UGC NET

7 Years of Experience

7+ years of overall Academic and 4 years of Research experience.
Member of a Review Committee of a journal VIJEM (Vishleshan - International Journal of Engineering & Management)
Worked as a Senior lecturer in Loyola Business School for 9 months.
Worked as a Valuer for Bangalore University.
Worked as a Paper Setter for different Universities.
Worked as an Assistant Professor, Examination Controller and Marketing Coordinator(Admissions) in JSSGIW for 3 years.
Pursuing PhD in Management in Retail banking.
Good experience in handling different management subjects as a Faculty of Management.
Conducted workshops and attended National and International Conferences/Seminars.
Author of Research papers published in various National and International Journals and Books.
Strong communication and management skills with proficiency at grasping new concepts quickly & utilize the same in a productive manner.
Proficient in Microsoft Office 2003-2010.


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