This is a unique program in which participants will be exposed to innovation and emerging issues & practices of Branding and Corporate Communications. The key to building a strong corporate brand is cultivating an aligned, customer centric culture. And an organization’s ability to develop such a culture defines its market success. Leading brands typically foster a culture of brand building where every employee understands their brand’s promise and are prepared to help deliver on it. Learn more about these subjects over the program, and understand how to apply the industry best practices in the context of your business.

Topics Covered

Module 1- Branding Nuances • The Brand as an Asset • Aligning Internal & External Branding • Adding value to the customer Module 2- Branding Architectures • Practices & Dilemmas • Supporting organization Structures • Tools & Techniques Module 3- Strategic Corporate Communications • Communications as an element of strategy • Image & Crisis Management • Frequency & Effectiveness of Execution Module 4- Effective Branding Practices • Best practices from the industry • Measuring the impact • PR, Traditional & Social Media

Who should attend

This event has been designed for Senior, Middle and Junior managers- involved in Corporate Communications, Employee Relations, Internal Communications, Corporate & Brand Identity Employee Communications, Brand Management, Marketing, Business Development, Corporate Affairs, Global Communications, Brand Communications, Public Relations, Human Resources, Entrepreneurs.

Pre-requisites

Sales & Marketing

What you need to bring

Pen & Notebook

Key Takeaways

Module 1- Branding Nuances • The Brand as an Asset • Aligning Internal & External Branding • Adding value to the customer Module 2- Branding Architectures • Practices & Dilemmas • Supporting organization Structures • Tools & Techniques Module 3- Strategic Corporate Communications • Communications as an element of strategy • Image & Crisis Management • Frequency & Effectiveness of Execution Module 4- Effective Branding Practices • Best practices from the industry • Measuring the impact • PR, Traditional & Social Media