This 10-Week AI-Oriented Digital Marketing Course is designed for a Saturday and Sunday schedule, with two 2-hour classes each weekend (total of 40 hours of instruction). The focus is on integrating Artificial Intelligence (AI) tools and concepts into Social Media Marketing (SMM), Social Media Optimization (SMO), Search Engine Optimization (SEO), and E-commerce.

Course Introduction-

This professional certificate course, AI-Powered Digital Marketing & E-commerce, is for marketing professionals, small business owners, and digital enthusiasts who want to master cutting-edge digital marketing strategies using Artificial Intelligence. You'll learn to leverage AI for data-driven decisions, content creation, audience targeting, and performance optimization across major digital channels and e-commerce platforms.

Course Objectives

Upon completion, students will be able to:

• Strategize and execute data-driven marketing campaigns using AI tools.
• Optimize content and websites for SEO and SMO with AI assistance.
• Design and manage AI-enhanced social media campaigns and engagement strategies.
• Apply AI for personalization, forecasting, and operational efficiency in E-commerce.
• Analyze campaign performance using AI-powered analytics and make corrective actions.